Democratization of Entrepreneurship Bipul Sinha @bipulsinha
The Changing Landscape Emergence of infrastructure-as-a-service platforms Deep domain experience not a pre-requisite Advent of a new class of seed investors Disruptive distribution channels Iterative product-market fit experiments Multitude of early exit opportunities
An Age of Acceleration A - New capability B – Integration C – Limits D – Decline Source: Tom McKendrees 1994 Singularity diagram
Platforms 2B global internet users 670MM global mobile 3G subscribers and growing fast Apple: iPhone/iTouch/iPad 120MM+ users Facebook: 600MM+ users Twitter: 200MM+ users Foursquare/Instagram/Pulse: several million users Source: Morgan Stanley Research, International Telecommunication Union, Informa WCIS+, Facebook, Apple, Google.
Opportunities USA: eCommerce ~5% of the total retail USA: Time spent online = 28%; online ad spend = 13% Mobile devices: real-time connectivity 24X7 Open social graph Integration of the offline commerce into the Internet economy Technology driven online media transactions Source: US Dept. of Commerce, Morgan Stanley Research, Yahoo! 2010 analyst day.
Social Utilities Online businesses built on social graph Leverage social distribution to reach scale Focus on reduced cost of transaction Emotional resonance for users Value for all [active/passive] participants Travel, commerce, dating, classifieds, recruiting….
Discovery Traffic Google aggregates intent Social platforms aggregate discovery/awareness Discovery traffic represents deferred monetization High growth in the near term Leverage engaged followings and connections News, games, deals, social feeds…..
eCommerce Utility -> Fun Mall experience: social, discovery, impulse, sharing, recommendation, and emotional Treasure hunt: bimodal consumer behavior Big brands to consumer direct Verticalization: shoes, jewelry, make-up, dresses…. Crowd focused, fully distributed online-offline
Localization Location based discovery Local experience sharing Marketplace, flash mobs, intent, augmented experience Foot traffic pattern mapping Discounts, offers, demand signaling, geo-fencing Next generation location-gamification, traffic aggregation
Premium Content Search/discover streaming web content Discover TV content Socialization of TV experience Contextual augmentation Video advertisements Lean-back content consumption on tablets