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Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAP
 

Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAP

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- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians. ...

- Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians.
- With the polling dates coming closer, popularity of most of the politicians is increasing.
- Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73.
- BJP, Congress and AAP maintained their leadership on social media.
- Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party.
- On an average there were 43 lakhs conversations per day on Indian politics on social media. #Elections2014

Download the report here: http://simplify360.com/indian-election-report-march-2014

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    Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAP Elections Report March 2014: Modi and BJP maintains lead, Congress overtakes AAP Presentation Transcript

    • SOCIAL MEDIA BUZZ ANALYSIS REPORT March 2014
    • What to expect? 1. Top 10 Politicians 2. Top Political Parties 3. Uncover the key insights on elections 4. Dig out relevant demographics
    • Key Findings this March • Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most talked about politicians. • With the polling dates coming closer, popularity of most of the politicians is increasing. • Narendra Modi extended the lead with 76 SSI score compared to second position Arvind Kejriwal with SSI score of 73. • BJP, Congress and AAP maintained their leadership on social media. • Despite scoring the highest on social media, BJP is among the top 3 least favoured political party while Congress is among the top 3 most favoured political party. • On an average there were 43 lakhs conversations per day on Indian politics on social media.
    • TOP 10 POLITICIANS March 2014
    • TOP 10 MOST POPULAR POLITICIANS ARVIND KEJRIWAL MANMOHAN SINGH ARUN JAITLEY 7376 72 6871 66 65 6464 1 Narendra Modi No. of unique people talking 1,97,902 Total buzz in the month 15,29,796 2 Arvind Kejriwal No. of unique people talking 2,20,069 Total buzz in the month 20,14,259 3 Rahul Gandhi No. of unique people talking 79,713 Total buzz in the month 3,29,180 4 Sonia Gandhi No. of unique people talking 31,495 Total buzz in the month 76,416 5 Rajnath Singh No. of unique people talking 30,046 Total buzz in the month 84,897 6 Manmohan Singh No. of unique people talking 25,601 Total buzz in the month 40,941 8 Sharad Pawar No. of unique people talking 15,120 Total buzz in the month 27,216 9 Yogendra Yadav No. of unique people talking 33,647 Total buzz in the month 96,368 10 Arun Jaitley No. of unique people talking 19,167 Total buzz in the month 46,910 HARSH VARDHAN 66 7 Shashi Tharoor No. of unique people talking 16,485 Total buzz in the month 31,088 Simplify360 Social Index (SSI) Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people NEW ENTRANTNEW ENTRANTNEW ENTRANT NEW ENTRANT
    • SSI BREAK-UP OF TOP 10 POLITICIANS RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI 1 Narendra Modi 88 40 88 77 76 2 Arvind Kejriwal 88 33 88 67 73 3 Rahul Gandhi 82 50 76 72 72 4 Sonia Gandhi 70 76 64 73 71 5 Rajnath Singh 71 60 64 76 68 6 Manmohan Singh 66 82 50 66 66 7 Shashi Tharoor 58 93 45 78 66 8 Sharad Pawar 56 92 45 76 65 9 Yogendra Yadav 72 42 64 69 64 10 Arun Jaitley 60 82 57 61 64 Awareness: Based on total mentions and unique people talking about a party/politician Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the links shared, images and videos uploaded Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
    • SOCIAL MEDIA BUZZ OF POLITICIANS IN THE LAST 3 MONTHS 5,36,202 7,84,734 1,94,649 78,008 33,815 99,314 32,108 7,169 23,206 7,19,878 10,71,070 4,31,504 49,320 32,419 69,902 80,409 10,473 37,786 18,852 7,42,713 9,54,289 3,17,851 52,011 42,012 38,131 11,207 10,913 46,642 25,241 15,29,796 20,14,259 3,29,180 76,416 84,897 40,941 31,088 27,216 96,368 46,910 Narendra Modi Arvind Kejriwal Rahul Gandhi Sonia Gandhi Rajnath Singh Manmohan Singh Shashi Tharoor Sharad Pawar Yogendra Yadav Arun Jaitley Dec '13 Jan '14 Feb '14 Mar '14
    • ARVIND KEJRIWAL’S VISIT TO GUJARAT, AAP ASSOCIATED WITH NAXALS 0 20 40 60 80 100 120 140 160 180 01-03-14 06-03-14 11-03-14 16-03-14 21-03-14 26-03-14 THOUSANDS Arvind Kejriwal Narendra Modi Rahul Gandhi Sonia Gandhi Daily mentions of the top 4 politicians in March, 2014 #GharGharModi #AK49 AK49 2,72,464 AKinGujarat 1,46,991 NaxalAAP 1,12,031 AKasksModi 59,363 GharGharModi 2,63,848 NaMo 2,59,186 MyVoteForModi 1,10,683 Feku 76,862 AamchaRahul 79,017 RGinUP 25,114 BharatKeMazbootHaath 19,824 MyCongressManifesto 17,399 ARVIND KEJRIWAL NARENDRA MODI RAHUL GANDHI Trending topics on the top politicians #NaxalAAP #AKinGujarat Mar 7
    • TOP TWEETS ON MODI 4 1 2 3
    • TOP TWEETS ON ARVIND KEJRIWAL 1 3 4 2
    • TOP TWEETS ON RAHUL GANDHI 1 2 3 4
    • Politicians by favorability score Most favoured Least favoured 91 88 87 2. ANURAG SINGH THAKUR 1. SACHIN PILOT 3. NAVEEN JINDAL Note: Analysis based on the top politicians whose buzz volume is greater than 5K during March month 41 53 52 1. JASWANT SINGH 2. P. CHIDAMBARAM 3. MAMATA BANERJEE
    • Parties TOP POLITICAL PARTIES March 2014
    • BHARATIYA JANATA PARTY 74 73 56 1 Bharatiya Janata Party No. of unique people talking 2,10,105 Total buzz in the month 21,16,562 72 3 Aam Admi Party No. of unique people talking 1,09,097 Total buzz in the month 8,05,092 2 Indian National Congress No. of unique people talking 1,24,633 Total buzz in the month 4,79,477 68 4 NCP No. of unique people talking 19,402 Total buzz in the month 38,216 5 Bahujan Samaj Party No. of unique people talking 13,894 Total buzz in the month 24,535 TOP POLITICAL PARTIES Simplify360 Social Index (SSI) NEW ENTRANT 56 6 Dravida Munnetra Kazhagam No. of unique people talking 8,370 Total buzz in the month 15,575 NEW ENTRANT
    • SSI BREAK-UP OF TOP POLITICAL PARTY Ranking of political party based on a party’s overall score, in case of party having same SSI, ranking based on Unique people RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI 1 Bharatiya Janata Party 88 41 88 65 74 2 Indian National Congress 83 46 79 77 73 3 Aam Admi Party 85 29 87 74 72 4 Nationalist Congress Party 59 92 53 76 68 5 Bahujan Samaj Party 52 62 35 79 56 6 Dravida Munnetra Kazhagam 39 94 36 71 56 Awareness: Based on total mentions and unique people talking about a party/politician Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the links shared, images and videos uploaded Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
    • SOCIAL MEDIA BUZZ OF POLITICAL PARTIES IN THE LAST 4 MONTHS 9,63,667 4,70,223 4,35,449 18,688 13,729 10,197 8,513 6,972 38,444 8,27,418 6,40,833 3,89,965 28,279 10,336 7,123 7,370 5,190 9,339 40,847 2,894 8,94,327 4,53,757 3,16,036 46,842 7,515 9,711 7,127 8,605 11,412 10,392 6,166 21,16,562 8,05,092 4,79,477 38,216 24,535 22,213 15,575 14,436 14,394 8,945 8,563 Bharatiya Janata Party Aam Admi Party Indian National Congress Nationalist Congress Party Bahujan Samaj Party Janata Dal (United) Dravida Munnetra Kazhagam All India Trinamool Congress Biju Janata Dal Communist Party of India (Marxist) All India Anna Dravida Munnetra Kazhagam Dec '13 Jan '14 Feb '14 Mar '14
    • BJP LEADS MOST OF THE DAYS FOLLOWED BY AAP 0 20 40 60 80 100 120 140 160 01-03-14 06-03-14 11-03-14 16-03-14 21-03-14 26-03-14 THOUSANDS Aam Admi Party Bharatiya Janata Party Indian National Congress Daily mentions of the top 3 political parties in March, 2013
    • TOP TWEETS ON BJP 1 2 3 4
    • TOP TWEETS ON CONGRESS 1 2 3 4
    • TOP TWEETS ON AAP 1 2 3 4
    • Parties by favorability score Most favoured Least favoured 89 79 77 1. BIJU JANATA DAL 2. BAHUJAN SAMAJ PARTY 3. INDIAN NATIONAL CONGRESS Note: Analysis based on the top parties whose buzz volume is greater than 5K during December month 51 65 62 1. JANATA DAL (UNITED) 2. AIADMK 3. BHARATIYA JANATA PARTY
    • Where is most of the buzz on Indian Elections 2014 coming from?
    • 21.5% 20.1% 9.96% Top 3 States discussing on Indian Elections %age mentions from NCT %age mentions from Maharashtra %age mentions from Karnataka 12% FEMALE 88% MALE Most of the discussions on Politics were from Men Gender wise distribution Delhi continues to top the states talking about politics and elections followed by Maharashtra and Karnataka. The three states have continuously led the buzz share.
    • What could possibly be more important than what your consumers [voters] say about you?” Mary O’Connell Director of Global Digital Marketing, Clorox Brands “
    • BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND 0 20,00,000 40,00,000 60,00,000 80,00,000 1,00,00,000 1,20,00,000 19-Nov-13 3-Dec-13 17-Dec-13 31-Dec-13 14-Jan-14 28-Jan-14 11-Feb-14 25-Feb-14 11-Mar-14 25-Mar-14 Mentions Linear (Mentions)
    • Download the report here: http://simplify360.com/indian-election-report-march-2014
    • APPENDIX About the Company and Research Methodology
    • CAN WE RANK A POLITICIAN/PARTY BASED ON PEOPLE’S OPINION ON SOCIAL MEDIA? Uncover the Simplify360 Social Index (SSI) for ranking a politician/party Reasons on why ranking is important? 1. Buzz alone cannot determine the performance of a politician/party 2. Ranking helps in benchmarking a politician/party with others 3. Few people generating more buzz on a politician/party may not indicate a politician/party has performed well compared to others on social media
    • Simplify360 Social Index (SSI) AWARENESS SPREAD PROMINENCE FAVORABILITY A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS Weights Volume of buzz Unique People talking about X% Y% Quality of Spread Z% Number of images or videos and links P% Considers Opinion of people Q% SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS Total Twitter mentions and unique people talking about a party/politician are considered for finding the Awareness score Measures the quality of Twitter mentions spread by considering total impressions, total buzz and unique people talking about A measure of how prominient a politician is on other social media platforms, which is measured through Twitter by considering the links shared, images and videos uploaded Measures the extent of Favourability of a politican/party. Considers Sentiment in to account for analyzing the Favorability score
    • About the Data: Timeframe: March 01, 2014 – March 31, 2014 Geography: India Data sources*: All the tweet mentions on Indian elections, parties & politicians were tracked from Twitter using Simplify360 Social media monitoring tool.
    • Download the Monthly Elections Summary Report Buy the Monthly Elections Detailed Report
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    • Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
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