2. MOBILE • SOCIAL • CLOUD
These three technologies
will transform business
over the next decade.
2 2
3. Social‐Mobile Landscape: Projections for 2011
50% of US Mobile Subscribers will have a smart phone
1 Billion Mobile Internet Subscribers
700 Million Facebook Users
75 Million Tablets in use globally
10 Billion MORE app downloads
22.5 billion hours of mobile app use
$12 Billion spent on Apps and in‐app Purchases
$16 Billion Spent on Mobile Marketing and Advertising
$28 Billion in Revenue for Mobile Apps
5. The Social‐Mobile Data Revolution: Part 1
Twitter: Over 9 Billion Updates per Month
Facebook: Over 6 Billion Photos Shared per Month
Foursquare: Over 30 Million Check Ins per Month
Linkedin: Over 200 Million People Searches per Month
Yelp: Over 40 Million People Search for Restaurants per Month
19. Step 3: Mobilize Applications
Three Phases of Mobilizing Information
1) Dehydrate
Take your existing content and squeeze into a mobile
screen
2) Season
Use the unique qualities of mobile to enrich your app
3) Celebrate
Entirely re‐imagine your application for mobile