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PR Best Practices for Small Business

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On February 20, 2010, I spoke at the first workshop organized by Social Commerce Camp - DC on best practices in PR for small business.

On February 20, 2010, I spoke at the first workshop organized by Social Commerce Camp - DC on best practices in PR for small business.

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Transcript

  • 1. From Personal Relations To Public Relations
    PR Best Practicesfor Small Business Success
    Shonali Burke, ABC
    Presented at Social Commerce Camp – DC
    February 20, 2010
  • 2. What the %*!$ is public relations?
  • 3. Spinning lights: http://www.flickr.com/photos/loupiote/399354675/
    Bee: http://www.flickr.com/photos/emeryjl/2929259485/
    Media: http://www.flickr.com/photos/seattlemunicipalarchives/4252486926/
  • 4. Public relations
    is about Relationships
    http://www.flickr.com/photos/bitchcakes/4363522761/
  • 5. Be Presentable
  • 6.
  • 7.
  • 8. How will you
    make your
    customers’ lives
    better?
  • 9.
  • 10. Get to know
    your audience
  • 11.
  • 12.
  • 13. If a tree falls…
  • 14. http://www.journalism.org/analysis_report/how_news_happens
  • 15. http://www.journalism.org/analysis_report/how_news_happens
  • 16.
  • 17.
  • 18. What are your
    measurable
    objectives?
  • 19. Smithsonian’s National Portrait Gallery
    First-ever OutwinBoochever Portrait Competition (2005-2006)
    Courtesy: National Portrait Gallery
  • 20. What was the problem?
    NPG perceived as outdated
    Lack of connection with today’s artists
    Portraiture not perceived as “cool” or “hip”
    Aimed to reach emerging & mid-career artists
    Needed to secure 2,000 entries for the contest to be viable
    Courtesy: National Portrait Gallery
  • 21. What We Did
    Media outreach
    Media buy
    Direct mail
    “Portrait of an Artist”
  • 22. 4,000+ entries (double goal)
    Courtesy: National Portrait Gallery
  • 23. Questions?
    Photo: http://www.flickr.com/photos/27546063@N03/3717938304/
    Find this presentation online at: http://www.slideshare.net/shonaliburke
    You can find me at:
    E-mail: sburke@shonaliburke.com
    Twitter: http://www.twitter.com/shonali
    Blog: www.WaxingUnLyrical.com
    Web: www.shonaliburke.com
    Skype: sburke15
    Thank you!