From Personal Relations To Public Relations<br />PR Best Practicesfor Small Business Success<br />Shonali Burke, ABC<br />...
What the %*!$ is public relations?<br />
Spinning lights: http://www.flickr.com/photos/loupiote/399354675/<br />Bee: http://www.flickr.com/photos/emeryjl/292925948...
Public relations <br />is about Relationships<br />http://www.flickr.com/photos/bitchcakes/4363522761/<br />
Be Presentable<br />
How will you <br />make your <br />customers’ lives <br />better?<br />
Get to know <br />your audience<br />
If a tree falls…<br />
http://www.journalism.org/analysis_report/how_news_happens<br />
http://www.journalism.org/analysis_report/how_news_happens<br />
What are your <br />measurable <br />objectives?<br />
Smithsonian’s National Portrait Gallery<br />First-ever OutwinBoochever Portrait Competition (2005-2006)<br />Courtesy: Na...
What was the problem?<br />NPG perceived as outdated<br />Lack of connection with today’s artists<br />Portraiture not per...
What We Did<br />Media outreach<br />Media buy<br />Direct mail<br />“Portrait of an Artist”<br />
4,000+ entries (double goal)<br />Courtesy: National Portrait Gallery<br />
Questions?<br />Photo: http://www.flickr.com/photos/27546063@N03/3717938304/<br />Find this presentation online at: http:/...
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PR Best Practices for Small Business

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On February 20, 2010, I spoke at the first workshop organized by Social Commerce Camp - DC on best practices in PR for small business.

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PR Best Practices for Small Business

  1. 1. From Personal Relations To Public Relations<br />PR Best Practicesfor Small Business Success<br />Shonali Burke, ABC<br />Presented at Social Commerce Camp – DC<br />February 20, 2010<br />
  2. 2. What the %*!$ is public relations?<br />
  3. 3. Spinning lights: http://www.flickr.com/photos/loupiote/399354675/<br />Bee: http://www.flickr.com/photos/emeryjl/2929259485/<br />Media: http://www.flickr.com/photos/seattlemunicipalarchives/4252486926/<br />
  4. 4. Public relations <br />is about Relationships<br />http://www.flickr.com/photos/bitchcakes/4363522761/<br />
  5. 5. Be Presentable<br />
  6. 6.
  7. 7.
  8. 8. How will you <br />make your <br />customers’ lives <br />better?<br />
  9. 9.
  10. 10. Get to know <br />your audience<br />
  11. 11.
  12. 12.
  13. 13. If a tree falls…<br />
  14. 14. http://www.journalism.org/analysis_report/how_news_happens<br />
  15. 15. http://www.journalism.org/analysis_report/how_news_happens<br />
  16. 16.
  17. 17.
  18. 18. What are your <br />measurable <br />objectives?<br />
  19. 19. Smithsonian’s National Portrait Gallery<br />First-ever OutwinBoochever Portrait Competition (2005-2006)<br />Courtesy: National Portrait Gallery<br />
  20. 20. What was the problem?<br />NPG perceived as outdated<br />Lack of connection with today’s artists<br />Portraiture not perceived as “cool” or “hip”<br />Aimed to reach emerging & mid-career artists<br />Needed to secure 2,000 entries for the contest to be viable<br />Courtesy: National Portrait Gallery<br />
  21. 21. What We Did<br />Media outreach<br />Media buy<br />Direct mail<br />“Portrait of an Artist”<br />
  22. 22. 4,000+ entries (double goal)<br />Courtesy: National Portrait Gallery<br />
  23. 23. Questions?<br />Photo: http://www.flickr.com/photos/27546063@N03/3717938304/<br />Find this presentation online at: http://www.slideshare.net/shonaliburke<br />You can find me at:<br />E-mail: sburke@shonaliburke.com<br />Twitter: http://www.twitter.com/shonali<br />Blog: www.WaxingUnLyrical.com<br />Web: www.shonaliburke.com<br />Skype: sburke15<br />Thank you!<br />
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