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PR Best Practices for Small Business
 

PR Best Practices for Small Business

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On February 20, 2010, I spoke at the first workshop organized by Social Commerce Camp - DC on best practices in PR for small business.

On February 20, 2010, I spoke at the first workshop organized by Social Commerce Camp - DC on best practices in PR for small business.

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    PR Best Practices for Small Business PR Best Practices for Small Business Presentation Transcript

    • From Personal Relations To Public Relations
      PR Best Practicesfor Small Business Success
      Shonali Burke, ABC
      Presented at Social Commerce Camp – DC
      February 20, 2010
    • What the %*!$ is public relations?
    • Spinning lights: http://www.flickr.com/photos/loupiote/399354675/
      Bee: http://www.flickr.com/photos/emeryjl/2929259485/
      Media: http://www.flickr.com/photos/seattlemunicipalarchives/4252486926/
    • Public relations
      is about Relationships
      http://www.flickr.com/photos/bitchcakes/4363522761/
    • Be Presentable
    • How will you
      make your
      customers’ lives
      better?
    • Get to know
      your audience
    • If a tree falls…
    • http://www.journalism.org/analysis_report/how_news_happens
    • http://www.journalism.org/analysis_report/how_news_happens
    • What are your
      measurable
      objectives?
    • Smithsonian’s National Portrait Gallery
      First-ever OutwinBoochever Portrait Competition (2005-2006)
      Courtesy: National Portrait Gallery
    • What was the problem?
      NPG perceived as outdated
      Lack of connection with today’s artists
      Portraiture not perceived as “cool” or “hip”
      Aimed to reach emerging & mid-career artists
      Needed to secure 2,000 entries for the contest to be viable
      Courtesy: National Portrait Gallery
    • What We Did
      Media outreach
      Media buy
      Direct mail
      “Portrait of an Artist”
    • 4,000+ entries (double goal)
      Courtesy: National Portrait Gallery
    • Questions?
      Photo: http://www.flickr.com/photos/27546063@N03/3717938304/
      Find this presentation online at: http://www.slideshare.net/shonaliburke
      You can find me at:
      E-mail: sburke@shonaliburke.com
      Twitter: http://www.twitter.com/shonali
      Blog: www.WaxingUnLyrical.com
      Web: www.shonaliburke.com
      Skype: sburke15
      Thank you!