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PR Best Practices for Small Business

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Shonali Burke
Shonali Burke

On February 20, 2010, I spoke at the first workshop organized by Social Commerce Camp - DC on best practices in PR for small business.

Education
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From Personal Relations To Public Relations PR Best Practicesfor Small Business Success Shonali Burke, ABC Presented at Social Commerce Camp – DC February 20, 2010
What the %*!$ is public relations?
Spinning lights: http://www.flickr.com/photos/loupiote/399354675/ Bee: http://www.flickr.com/photos/emeryjl/2929259485/ Media: http://www.flickr.com/photos/seattlemunicipalarchives/4252486926/
Public relations is about Relationships http://www.flickr.com/photos/bitchcakes/4363522761/
Be Presentable
How will you make your customers’ lives better?
Get to know your audience
If a tree falls…
http://www.journalism.org/analysis_report/how_news_happens
http://www.journalism.org/analysis_report/how_news_happens
What are your measurable objectives?
Smithsonian’s National Portrait Gallery First-ever OutwinBoochever Portrait Competition (2005-2006) Courtesy: National Portrait Gallery
What was the problem? NPG perceived as outdated Lack of connection with today’s artists Portraiture not perceived as “cool” or “hip” Aimed to reach emerging & mid-career artists Needed to secure 2,000 entries for the contest to be viable Courtesy: National Portrait Gallery
What We Did Media outreach Media buy Direct mail “Portrait of an Artist”
4,000+ entries (double goal) Courtesy: National Portrait Gallery
Questions? Photo: http://www.flickr.com/photos/27546063@N03/3717938304/ Find this presentation online at: http://www.slideshare.net/shonaliburke You can find me at: E-mail: sburke@shonaliburke.com Twitter: http://www.twitter.com/shonali Blog: www.WaxingUnLyrical.com Web: www.shonaliburke.com Skype: sburke15 Thank you!

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