How To Have Ideas

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Slides from #BrightonSEO Sept 2015 and #Mozinar October 2015

Practical thinking skills and brainstorming techniques that will drastically improve your idea generation for content.

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How To Have Ideas

  1. How to have ideas Practical skills to improve your creativity & idea generation for content
  2. ShellShock.uk. @shelliwalsh The thing about thinking is that no one thinks too much about thinking
  3. ShellShock.uk. @shelliwalsh SOME CRITICAL ISSUES FOR FUTURE RESEARCH IN CREATIVITY A TECHNIQUE FOR PRODUCNG IDEASLATERAL THINKING Edward de Bono James Webb Young Donald W. MacKinnon Experts on creativity..
  4. ShellShock.uk. @shelliwalsh “You can put lipstick on a pig, but it’s still a pig”
  5. ShellShock.uk. @shelliwalsh “You can put lipstick on a pig, but it’s still a pig” A piece of content can look good but without substance it will struggle to gain audience connection
  6. ShellShock.uk. @shelliwalsh “Concept is king”
  7. ShellShock.uk. @shelliwalsh Content marketing needs creativity & much less of this...
  8. ShellShock.uk. @shelliwalsh https://klientboost.com/ppc/the-top-10-worst-infographics-ever-created/
  9. ShellShock.uk. @shelliwalsh http://www.pennyjuice.com/htmlversion/whoispj.htm
  10. ShellShock.uk. @shelliwalsh http://www.gatesnfences.com/
  11. ShellShock.uk. @shelliwalsh Learning basic thinking skills can drastically improve creativity
  12. ShellShock.uk. @shelliwalsh ˚F ˚C WeightsWeights g oz OVEN TEMPS METRIC CONVERSIONMETRIC CONVERSION IMPERIAL METRIC ½ oz 15g ¾ oz 20g 1oz 30g 2oz 60g 3oz 85g 4oz (¼lb) 115g IMPERIAL METRIC 10oz 285g 11oz 310g 12oz (¾lb) 340g 13oz 370g 14oz 400g 15oz 425g THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK VERY SLOW SLOW 250 120 275 140 300 150 325 170 Simple ideas based on a users needs Everest Kitchen Cheat Sheet
  13. ShellShock.uk. @shelliwalsh ˚F ˚C WeightsWeights g oz OVEN TEMPS METRIC CONVERSIONMETRIC CONVERSION IMPERIAL METRIC ½ oz 15g ¾ oz 20g 1oz 30g 2oz 60g 3oz 85g 4oz (¼lb) 115g IMPERIAL METRIC 10oz 285g 11oz 310g 12oz (¾lb) 340g 13oz 370g 14oz 400g 15oz 425g THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK VERY SLOW SLOW 250 120 275 140 300 150 325 170 http://www.everest.co.uk/products/kitchens/kitchen-cheat-sheet/
  14. ShellShock.uk. @shelliwalsh Input – Process – Output
  15. ShellShock.uk. @shelliwalsh Input...
  16. ShellShock.uk. @shelliwalsh Moz, smashingmag, A List Apart, The Manual, The Great Discontent, 99u, Entrepreneur, Poynter, Nieman Labs, Sitepoint, ConversionXL, Creative Bloq, The Creativity Post, Fast Company, Design Milk, Swissmiss, Grain Edit, Information is Beautiful, Contently, The Guardian, NYT, WSJ, The New Yorker, The Atlantic, Gizmodo, TechCrunch, Wired, Laughing Squid, Neatorama, 3quarksdaily, State of Digital, Search Engine Land, Brian Solis, Dave Trott, Pscychotactic Zingers, Zen Habits, Adweek, Brain Pickings, Aeon, Delicious, Contently, Search Engine Land, The Guardian, Quartz, Redef
  17. ShellShock.uk. @shelliwalsh “The creative person wants to be a know it all, he wants to know about all kinds of things. He never knows when these ideas might come together to form a new idea... but the creative person has faith it will happen.” Carl Ally, NYC advertiser
  18. ShellShock.uk. @shelliwalsh Be an ideas magpie
  19. ShellShock.uk. @shelliwalsh “You can find inspiration in everything. If you can’t then you’re not looking properly.” Paul Smith
  20. ShellShock.uk. @shelliwalsh How to deliver long form content New York Times
  21. ShellShock.uk. @shelliwalsh ec0fMhs0Vd http://www.nytimes.com/newsgraphics/2013/10/27/south-china-sea/
  22. ShellShock.uk. @shelliwalsh
  23. ShellShock.uk. @shelliwalsh
  24. ShellShock.uk. @shelliwalsh Process...
  25. ShellShock.uk. @shelliwalsh Pattern matching
  26. ShellShock.uk. @shelliwalsh Intelligence is a potential Thinking is an operational skill
  27. ShellShock.uk. @shelliwalsh Vertical thinking Traditional thinking Logical Methodical Sequential Stops at first solution Lateral thinking Non-sequential Non-selective Removing preconception Being wrong Open to all ideas
  28. ShellShock.uk. @shelliwalsh Reverse information & reject the obvious
  29. ShellShock.uk. @shelliwalsh Oppose elements
  30. ShellShock.uk. @shelliwalsh http://spin.atomicobject.com/2013/01/08/innovation-brainstorming/ Brainstorming
  31. ShellShock.uk. @shelliwalsh Six Thinking Hats Edward de Bono
  32. ShellShock.uk. @shelliwalsh White hat: Information, the input and gathering of facts
  33. ShellShock.uk. @shelliwalsh Who is the target demographic? Where is the content to be placed? Who will we outreach to? White hat: Information, the input and gathering of facts
  34. ShellShock.uk. @shelliwalsh Red hat: Emotions, expressing feelings and intuition
  35. ShellShock.uk. @shelliwalsh I feel we should My gut tells me I like this/I don’t like this Red hat: Emotions, expressing feelings and intuition
  36. ShellShock.uk. @shelliwalsh Black hat: Risk assessment critical thinking
  37. ShellShock.uk. @shelliwalsh What are the selling parameters? What would alienate our demographic? What would be too much of a risk? Black hat: Risk assessment critical thinking
  38. ShellShock.uk. @shelliwalsh Yellow hat: Positive logical, how an idea can be put into action
  39. ShellShock.uk. @shelliwalsh How do we plan production? Where can we get placements? Who can we use to illustrate/write/code? Yellow hat: Positive logical, how an idea can be put into action
  40. ShellShock.uk. @shelliwalsh Green hat: Creative, alternatives, new ideas, possibilities
  41. ShellShock.uk. @shelliwalsh What if? Can we? This is different Green hat: Creative, alternatives, new ideas, possibilities
  42. ShellShock.uk. @shelliwalsh Blue hat: Defining the problem and what is being thought about
  43. ShellShock.uk. @shelliwalsh How do we get more placements? How do we generate the most traffic in the budget? How do we produce the best piece of content within our limited budget? Blue hat: Defining the problem and what is being thought about
  44. ShellShock.uk. @shelliwalsh 5 Whys
  45. ShellShock.uk. @shelliwalsh The ‘why’ technique
  46. ShellShock.uk. @shelliwalsh Why? Start with an element of your problem that you already know the answer to
  47. ShellShock.uk. @shelliwalsh Why? Start with an element of your problem that you already know the answer to Student: Why are mobile phones flat and oblong? Teacher: They are flat to save space.
  48. ShellShock.uk. @shelliwalsh Why? Focus on a part of the previous explanation
  49. ShellShock.uk. @shelliwalsh Why? Focus on a part of the previous explanation Student: Why do they need to be small and save space? Teacher: So that they can fit in our pocket.
  50. ShellShock.uk. @shelliwalsh Why? Keep the flow and keep moving forward (avoid circling back to the beginning)
  51. ShellShock.uk. @shelliwalsh Why? Keep the flow and keep moving forward (avoid circling back to the beginning) Student: Why do we need to keep phones in our pocket? Teacher: It’s convenient, and we can carry them around more easily.
  52. ShellShock.uk. @shelliwalsh Why? Generate discomfort through provocation (this is where new ideas will break through)
  53. ShellShock.uk. @shelliwalsh Why? Generate discomfort through provocation (this is where new ideas will break through) Student: But why does the phone have to be convenient? Teacher: To make our lives easier by having less to carry around. Student: But why do we want to carry less around?
  54. ShellShock.uk. @shelliwalsh Why? Alternatives and solutions can be offered at any point:
  55. ShellShock.uk. @shelliwalsh Why? Alternatives and solutions can be offered at any point: Teacher: “If we had a small watch on our wrist that we could speak commands to and that fed back to a ‘base station’ at home or the office, then we could combine a phone and a laptop and have to carry neither, only a watch.”
  56. ShellShock.uk. @shelliwalsh Why? The roles can be reversed at any point, again to create discomfort and provocation
  57. ShellShock.uk. @shelliwalsh Why? The roles can be reversed at any point, again to create discomfort and provocation Student: Why would we want to combine a laptop with a mobile phone? Teacher: I don’t know. Why do you think combining a laptop and a phone would be a good idea?
  58. ShellShock.uk. @shelliwalsh Keep asking: Why?
  59. ShellShock.uk. @shelliwalsh image from www.commonsenseevaluation.com/tag/old-spice
  60. ShellShock.uk. @shelliwalsh image from oldspice.com/en/videos/old-spice-smell-like-a-man 5.9m YouTube views on the first day
  61. ShellShock.uk. @shelliwalsh image from http://www.brodominiums.com/
  62. ShellShock.uk. @shelliwalsh image from http://www.thefl atteringman.com/
  63. ShellShock.uk. @shelliwalsh Sharp humour + social media Old Spice
  64. ShellShock.uk. @shelliwalsh https://instagram.com/p/5xNE_MNNXH/?taken-by=oldspice
  65. ShellShock.uk. @shelliwalsh Look for connections “An idea is nothing more nor less than a new combination of old elements.” James Webb Young
  66. ShellShock.uk. @shelliwalsh Combine ideas The first camera phone in 2000 https://en.wikipedia.org/wiki/J-SH04#/media/File:Sharp_J-SH04_CP%2B_2011.jpg
  67. ShellShock.uk. @shelliwalsh http://crazywalls.tumblr.com/ Ideas wall
  68. ShellShock.uk. @shelliwalsh Content101.com keywords influencers idea source hosts theme Quoragoogle trends news sites bloggers social media social media facebook people twitter people Reddit people media sites authority hub sites online publishers online publishers offline media hub sites emotion I like this just because trends new styles looks good love this brand offline media/ books niche hash tags trends seasonal
  69. ShellShock.uk. @shelliwalsh Combining random ideas Sportbluff.com
  70. ShellShock.uk. @shelliwalsh http://www.sportbluff.com
  71. ShellShock.uk. @shelliwalsh Output...
  72. ShellShock.uk. @shelliwalsh Digest Meditate Contemplate
  73. ShellShock.uk. @shelliwalsh distracted emotionrelaxed
  74. ShellShock.uk. @shelliwalsh Be prepared – ideas come at any time – don’t lose them
  75. ShellShock.uk. @shelliwalsh Feedback & scrutiny
  76. ShellShock.uk. @shelliwalsh Agile and targeted responsive content Totino’s Pizza
  77. ShellShock.uk. @shelliwalsh http://www.totinosliving.com/article/buzzfeeds-50-unusable-stock-photos-used/
  78. ShellShock.uk. @shelliwalsh Takeaways
  79. ShellShock.uk. @shelliwalsh  Anyone can learn thinking skills  Intelligence does not equal thinking skills  Input + Process = Output  Look for connections  Combine two old ideas to make a new idea  Break your usual routine to get creative
  80. ShellShock.uk. @shelliwalsh
  81. ShellShock.uk. @shelliwalsh download free ebooks at: CONTENT101.COM
  82. ShellShock.uk. @shelliwalsh hey you! Web: ShellShockuk.com Content101.com Creativity101.com Twitter: @ShelliWalsh Linkedin: /in/shelliwalshShelli Walsh

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