My 1st prezo on Age of Context, my 1st new book-in-progress with Robert Scoble

1. Age of Context
Storm’s
Coming
Big 3 Conference
Aug. 9, 2012

2. Conversation Age
• 2005-2012
• Disruption
• Normalizing

3. Storm’s
Coming

4. 5 Forces of Context
• Mature SM
• Web of all things
• Mobile/wearable
• Big Data
• Digital mapping

5. Business Changes
• Humanized technology
• Predictive behavior
• Extremely personal

6. Wearables
• Freaky factor [Steve Mann]
• Hands-free
• Augmented Reality
• Knows where & what

7. Marketing Changes
• Intention
• Everyone is media
• Smart notifications
• Mass-micro media

8. Takeaways

9. Takeaways
• Start of journey
• Follow social’s path
• Think ultra-personal
• Use the 5 Forces
9

10. Shel Israel
shelisrael1@gmail.com
Social Media: ShelIsrael
Forbes: The Social Beat