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"Twitterville Tales." My talk at SARTA, in Sacramento, Mar. 23, 2009

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  1. Tales from Twitterville Shel Israel Writer. Speaker. Nice guy [email_address] Blog: GlobalNeighbourhoods.net Twitter: @shelisrael
  2. What I do <ul><li>Story teller </li></ul><ul><li>Follow social media </li></ul><ul><li>Naked Conversations —marketing excess </li></ul><ul><li>Twitterville —marketing mosts </li></ul>
  3. What is Social Media? <ul><li>Virtual spaces. Real relationships </li></ul><ul><li>2 guys over the backyard fence </li></ul><ul><li>Global neighborhoods </li></ul>
  4. Social Media Killer Apps <ul><li>Young people </li></ul><ul><li>Low-cost </li></ul><ul><li>High-engagement </li></ul><ul><li>Conversations > monologues </li></ul>
  5. Why Twitterville ? <ul><li>Comes closest to real life </li></ul><ul><li>Amazing growth </li></ul><ul><li>Most professionals </li></ul><ul><li>Small-town </li></ul><ul><li>Affordable in tough times </li></ul><ul><li>Great stories </li></ul>
  6. Tales from Twitterville
  7. @JamesBuck, Egypt <ul><li>‘ Arrested’ </li></ul><ul><li>‘ Freed’ </li></ul><ul><li>Network </li></ul><ul><li>Speed </li></ul>
  8. @LionelatDell, Dell <ul><li>Came to talk </li></ul><ul><li>Learned to listen </li></ul><ul><li>Opened a store </li></ul><ul><li>125 ‘atDells’ </li></ul>
  9. @BillFer, Henry Ford Med Ctr <ul><li>Live-tweeted surgery </li></ul><ul><li>Educational intent </li></ul><ul><li>Good for Biz </li></ul><ul><li>Opens conversation </li></ul>
  10. @ScottMonty, Ford Motors <ul><li>Cease & Desist </li></ul><ul><li>Tweet 2 buy time </li></ul><ul><li>The real story </li></ul><ul><li>24-hr solution </li></ul>
  11. @jkrums & Flight 1549 <ul><li>Just wanted to get to NJ </li></ul><ul><li>iPhone, TwitPic & Tweet </li></ul><ul><li>MSNBC in 20 mins </li></ul>
  12. @ComcastCares, Frank Eliason <ul><li>Sleeping cable guy </li></ul><ul><li>Hi-visibility support </li></ul><ul><li>Lower cost-raise quality </li></ul><ul><li>Improve reputation </li></ul>
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  14. Shel Israel Writer. Speaker. Nice Guy Email: [email_address] Blog: globalneighbourhoods.net Twitter: @ shelisrael Flickr: shelisrael

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