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Age of Context

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shel israel
shel israel

My 1st prezo on Age of Context, my 1st new book-in-progress with Robert Scoble

EducationTechnologyBusiness
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Age of Context Storm’s Coming Big 3 Conference Aug. 9, 2012
Conversation Age • 2005-2012 • Disruption • Normalizing
Storm’s Coming
5 Forces of Context • Mature SM • Web of all things • Mobile/wearable • Big Data • Digital mapping
Business Changes • Humanized technology • Predictive behavior • Extremely personal
Wearables • Freaky factor [Steve Mann] • Hands-free • Augmented Reality • Knows where & what
Marketing Changes • Intention • Everyone is media • Smart notifications • Mass-micro media
Takeaways
Takeaways • Start of journey • Follow social’s path • Think ultra-personal • Use the 5 Forces 9
Shel Israel shelisrael1@gmail.com Social Media: ShelIsrael Forbes: The Social Beat

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Age of Context

Editor's Notes

  1. Customer Intelligence results Better products & services Improved loyalty Increased profits Makes managers heroes