VISUALIZING DATA

NOEL PERLAS
01 06 2014
WE
ARE ALL
INUNDATED
WITH DATA
SPECIALLY NOW
WHEN
SOCIAL MEDIA
IS PERVASIVE
IT HAS BECOME
EASIER TO
CREATE, POST
AND SHARE DATA
Humanity generated 5
exabytes of data from
the beginning of time
until 2003. Today we
produce the same
volume in 2 days.
!...
BUT
NOT ALL OF US
GET
KNOWLEDGE
FROM IT
The biggest challenge that
our species face is learning
how to navigate through
the tsunami of
information.
!

- Richard S...
VISUALIZATION IS A
NECESSARY STEP TO
KNOWLEDGE
Data

Information

Research
Creation
Gathering
Development

Presentation
Organization

Knowledge

Wisdom

Conversation
Sto...
VISUALIZATION

Data

Information

Organization

Knowledge

Stimulus

Wisdom
OUR MINDS GENERATE
ORDER TO UNDERSTAND

++++++ +O++ O++++
AND DETECTS PATTERNS,
GAPS & OUTLIERS
VISUALIZATION LEVERAGES
THIS AMAZING ABILITY OF
OUR MIND
VISUALIZATION GIVES US
FASTER ACCESS TO DATA
VISUALIZATION ALLOWS
ACCESS TO HUGE AMOUNT OF
DATA
SO HOW DO
WE VISUALIZE?
UNDERSTAND THE
DIFFERENCES
DATA VISUALIZATION:
DONE BY SOFTWARE AND USES LARGE DATA
DATA VISUALIZATION
DATA VISUALIZATION
INFOGRAPHICS:
DONE BY HAND AND USES LIMITED DATA
KNOW YOUR PURPOSE
EXPLORE
ENTICE
EXPLAIN
EDUCATE
UNDERSTAND
WHO IT IS FOR
WANTS
NEEDS
GOALS

BEHAVIOR
A SUCCESSFUL VISUALIZATION

CONTENT

CONTEXT CONSUMER
DESIGN IT WELL
STRUCTURE
STRUCTURE
FORM
FORM
COLOR
COLOR
TELL A STORY
STORIES MAKE DATA RELEVANT
STORIES MAKE VISUALIZATIONS COMPELLING
“Clutter and
confusion are
failures of design,
not attributes of
information.”
!

- Edward R. Tufte
noelperlas@noelperlas.com
tw/fb/ig/linkedin: noelperlas
slideshare: noelperlas
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
Visualizing Data - Open Data PH talk
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Visualizing Data - Open Data PH talk

  1. 1. VISUALIZING DATA NOEL PERLAS 01 06 2014
  2. 2. WE
  3. 3. ARE ALL
  4. 4. INUNDATED
  5. 5. WITH DATA
  6. 6. SPECIALLY NOW
  7. 7. WHEN SOCIAL MEDIA
  8. 8. IS PERVASIVE
  9. 9. IT HAS BECOME EASIER TO CREATE, POST AND SHARE DATA
  10. 10. Humanity generated 5 exabytes of data from the beginning of time until 2003. Today we produce the same volume in 2 days. ! - Eric Schmidt Google CEO
  11. 11. BUT
  12. 12. NOT ALL OF US
  13. 13. GET
  14. 14. KNOWLEDGE FROM IT
  15. 15. The biggest challenge that our species face is learning how to navigate through the tsunami of information. ! - Richard Saul Wurman Author, Information Anxiety
  16. 16. VISUALIZATION IS A NECESSARY STEP TO KNOWLEDGE
  17. 17. Data Information Research Creation Gathering Development Presentation Organization Knowledge Wisdom Conversation Storytelling Integration Contemplation Evaluation Interpretation Retrospection
  18. 18. VISUALIZATION Data Information Organization Knowledge Stimulus Wisdom
  19. 19. OUR MINDS GENERATE ORDER TO UNDERSTAND ++++++ +O++ O++++ AND DETECTS PATTERNS, GAPS & OUTLIERS
  20. 20. VISUALIZATION LEVERAGES THIS AMAZING ABILITY OF OUR MIND
  21. 21. VISUALIZATION GIVES US FASTER ACCESS TO DATA
  22. 22. VISUALIZATION ALLOWS ACCESS TO HUGE AMOUNT OF DATA
  23. 23. SO HOW DO WE VISUALIZE?
  24. 24. UNDERSTAND THE DIFFERENCES
  25. 25. DATA VISUALIZATION: DONE BY SOFTWARE AND USES LARGE DATA
  26. 26. DATA VISUALIZATION
  27. 27. DATA VISUALIZATION
  28. 28. INFOGRAPHICS: DONE BY HAND AND USES LIMITED DATA
  29. 29. KNOW YOUR PURPOSE
  30. 30. EXPLORE
  31. 31. ENTICE
  32. 32. EXPLAIN
  33. 33. EDUCATE
  34. 34. UNDERSTAND WHO IT IS FOR
  35. 35. WANTS NEEDS GOALS BEHAVIOR
  36. 36. A SUCCESSFUL VISUALIZATION CONTENT CONTEXT CONSUMER
  37. 37. DESIGN IT WELL
  38. 38. STRUCTURE
  39. 39. STRUCTURE
  40. 40. FORM
  41. 41. FORM
  42. 42. COLOR
  43. 43. COLOR
  44. 44. TELL A STORY
  45. 45. STORIES MAKE DATA RELEVANT
  46. 46. STORIES MAKE VISUALIZATIONS COMPELLING
  47. 47. “Clutter and confusion are failures of design, not attributes of information.” ! - Edward R. Tufte
  48. 48. noelperlas@noelperlas.com tw/fb/ig/linkedin: noelperlas slideshare: noelperlas

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