1.
VISUALIZING DATA
NOEL PERLAS
01 06 2014

2.
WE

3.
ARE ALL

4.
INUNDATED

5.
WITH DATA

6.
SPECIALLY NOW

7.
WHEN
SOCIAL MEDIA

8.
IS PERVASIVE

9.
IT HAS BECOME
EASIER TO
CREATE, POST
AND SHARE DATA

10.
Humanity generated 5
exabytes of data from
the beginning of time
until 2003. Today we
produce the same
volume in 2 days.
!
- Eric Schmidt
Google CEO

11.
BUT

12.
NOT ALL OF US

13.
GET

14.
KNOWLEDGE
FROM IT

15.
The biggest challenge that
our species face is learning
how to navigate through
the tsunami of
information.
!
- Richard Saul Wurman
Author, Information Anxiety

16.
VISUALIZATION IS A
NECESSARY STEP TO
KNOWLEDGE

17.
Data
Information
Research
Creation
Gathering
Development
Presentation
Organization
Knowledge
Wisdom
Conversation
Storytelling
Integration
Contemplation
Evaluation
Interpretation
Retrospection

18.
VISUALIZATION
Data
Information
Organization
Knowledge
Stimulus
Wisdom

19.
OUR MINDS GENERATE
ORDER TO UNDERSTAND
++++++ +O++ O++++
AND DETECTS PATTERNS,
GAPS & OUTLIERS

20.
VISUALIZATION LEVERAGES
THIS AMAZING ABILITY OF
OUR MIND

21.
VISUALIZATION GIVES US
FASTER ACCESS TO DATA

22.
VISUALIZATION ALLOWS
ACCESS TO HUGE AMOUNT OF
DATA

23.
SO HOW DO
WE VISUALIZE?

24.
UNDERSTAND THE
DIFFERENCES

25.
DATA VISUALIZATION:
DONE BY SOFTWARE AND USES LARGE DATA

26.
DATA VISUALIZATION

27.
DATA VISUALIZATION

28.
INFOGRAPHICS:
DONE BY HAND AND USES LIMITED DATA

29.
KNOW YOUR PURPOSE

30.
EXPLORE

31.
ENTICE

32.
EXPLAIN

33.
EDUCATE

34.
UNDERSTAND
WHO IT IS FOR

35.
WANTS
NEEDS
GOALS
BEHAVIOR

36.
A SUCCESSFUL VISUALIZATION
CONTENT
CONTEXT CONSUMER

37.
DESIGN IT WELL

38.
STRUCTURE

39.
STRUCTURE

40.
FORM

41.
FORM

42.
COLOR

43.
COLOR

44.
TELL A STORY

45.
STORIES MAKE DATA RELEVANT

46.
STORIES MAKE VISUALIZATIONS COMPELLING

47.
“Clutter and
confusion are
failures of design,
not attributes of
information.”
!
- Edward R. Tufte

48.
noelperlas@noelperlas.com
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