Ten Disruptions and Why They Are Important

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  • Ten Disruptions and Why They Are Important

    1. 1. Ten Disruptions that Have Changed Our World and why its important Brought to you by Kevin Leversee & managesocial managesocial
    2. 2. managesocial
    3. 3. search cluetrain smallworlds folksonomy longtail desire lines conversations sixdegrees wisdom of value of crowds social media $ $ abandoning ecosystem vs. cloud free future the news castles technologies revolution microtrends managesocial
    4. 4. Desire Lines and Search managesocial
    5. 5. Desire Lines and Search managesocial
    6. 6. Desire Lines and Search managesocial
    7. 7. Desire Lines and Search managesocial
    8. 8. Desire Lines and Search • A ‘Desire Line’ is a path to get from point A to point B • The Internet is a sea of conversations navigated by search. • Attach brands, products and services to a users ‘Desire Line’ This increases sales, and decreases your marketing budget managesocial
    9. 9. Search & Social Media managesocial
    10. 10. Search & Social Media managesocial
    11. 11. Search & Social Media • Search is a ‘Cognitive Action’ • Search is a ‘Discrete Event’ • SEO and PPC is the Discipline to Better Capture these ‘Discrete Events’ • Social Media Takes the ‘Discrete Event’ of a conversation and makes it ‘Permanent’ • Social Media takes What is ‘Invisible & Makes it Visible’ managesocial
    12. 12. Cluetrain Conversation managesocial
    13. 13. Cluetrain Conversation managesocial
    14. 14. Cluetrain Conversation •Markets Are Conversations •Conversations are held by people that recognize each other by how they speak. •Business speaks in ad copy-marketing hype- or sales voice. Blogs and Social Media are word of mouth. •Speak as a Human = with people rather than Tarzan Style Chest Beating managesocial
    15. 15. Cluetrain Conversation managesocial
    16. 16. Cluetrain Conversation Business has‘Four Mores’ To Sell More Products and Services To More People More Often For More Money Social Media Helps Enable This managesocial
    17. 17. Small Worlds: The 6 Degrees of Kevin Bacon Leversee 6 degrees of anyone managesocial
    18. 18. Small Worlds: The 6 Degrees of Kevin Bacon Leversee 6 degrees of anyone managesocial
    19. 19. Small Worlds: The 6 Degrees of Kevin Bacon Leversee 6 degrees of anyone • Every Social Network is six degrees or less. • This important because it is how ideas and fads spread *(Tipping Point) • Metcalfs Law: The power of the Network n2 • Everything is the Social Network managesocial
    20. 20. Small Worlds: The 6 Degrees of Kevin Bacon Leversee 6 degrees of anyone managesocial
    21. 21. Small Worlds: The 6 Degrees of Kevin Bacon Leversee 6 degrees of anyone managesocial
    22. 22. Small Worlds: The 6 Degrees of Kevin Bacon Leversee 6 degrees of anyone managesocial
    23. 23. Folksonomy The Wisdom of Crowds managesocial
    24. 24. Folksonomy The Wisdom of Crowds managesocial
    25. 25. Folksonomy The Wisdom of Crowds managesocial
    26. 26. Folksonomy The Wisdom of Crowds • Tagging Verus Forced Ontology • They are smarter than you = Let the Network Do it • We are now Psychic = Watch and Learn how people use and talk about you/your industry/your competitors • Harley Davidson = Enable the network to modify/ remix you managesocial
    27. 27. Longtail managesocial
    28. 28. Longtail managesocial
    29. 29. Longtail managesocial
    30. 30. Longtail managesocial
    31. 31. Longtail • Social Media Longtail has considerable value over time. • One Blog Post a week is 52 organic search pages a year. managesocial
    32. 32. Who’s Abandoning the News? (Shift in Media, OpenSource) managesocial
    33. 33. Who’s Abandoning the News? (Shift in Media, OpenSource) managesocial
    34. 34. Who’s Abandoning the News? (Shift in Media, OpenSource) • In 2004 Carnagie Mellon University Predicted the Fall of the Media • 24 out of the top 25 Newspapers are in trouble in a time when the world has ‘MORE THAN DOUBLED IT’S MEDIA CONSUMPTION’ • You must embrace new media channels, the power is in the network not the control of the content • Your in the distribution of your information business not the medium (such as printing information on dead wood) • Look at ‘Free Markets’ (Chris Anderson) managesocial
    35. 35. Ecosystem not castle warfare managesocial
    36. 36. Ecosystem not castle warfare managesocial
    37. 37. Ecosystem not castle warfare • Web Sites are like a Castle... • Once You Build a Castle You Must Then Defend It and...(drive traffic) • Hope The (Market) Does Not Go Around It • Agility and Speed Versus Big HUGE Plans • Focus on the Entire Ecosystem not just a Web Site or social network managesocial
    38. 38. Ecosystem not castle warfare managesocial
    39. 39. Ecosystem not castle warfare A Good (Social Media) Plan Violently Executed Today is Better than a Great Plan Later -General Patton managesocial
    40. 40. Cloud Technologies (Power In Many Not the Big Huge Few) $ managesocial
    41. 41. Cloud Technologies (Power In Many Not the Big Huge Few) managesocial
    42. 42. Cloud Technologies (Power In Many Not the Big Huge Few) managesocial
    43. 43. Cloud Technologies (Power In Many Not the Big Huge Few) • Power in the Many • CloudSourced (Storage, Computing Power, Servers) This Concept is A lot like... • Open Source • Crowdsourced information managesocial
    44. 44. Free Revolution (Why Free is so Important) $ managesocial
    45. 45. Free Revolution (Why Free is so Important) managesocial
    46. 46. Free Revolution (Why Free is so Important) managesocial
    47. 47. Free Revolution (Why Free is so Important) • The Iran Twitter Movement Showed Governments around the world they have to think twice about the power of voice and the Social Web • You Can Not Control The Conversation • Free Tools and Technologies ENABLE managesocial
    48. 48. Free Revolution (Why Free is so Important) managesocial
    49. 49. Free Revolution (Why Free is so Important) • Free Business Models Make Money: Look at Monty Python- Embraced Free on YouTube, Giving Away High Quality Video increased sales 23,000% managesocial
    50. 50. The Future is Now (Think MicroTrends) managesocial
    51. 51. The Future is Now (Think MicroTrends) managesocial
    52. 52. The Future is Now (Think MicroTrends) managesocial
    53. 53. The Future is Now (Think MicroTrends) managesocial
    54. 54. The Future is Now (Think MicroTrends) • If Facebook were a country it would be the Fourth Largest • 80% of Twitter (tweets) Come From a Mobile Device • Millions of Markets of Dozens • Increase Spending on social media • Gen Y outnumbers Baby Boomers • Gen Y has $93 Billion in Spending Power • 96% of Gen Y are on a social network managesocial
    55. 55. The Future is Now (Think MicroTrends) managesocial
    56. 56. The Future is Now • Social Networking has replaced Porn as the #1 activity on the Web • GenX and GenY are always-on, voice and video conferencing in real time around the globe (are you? is your business?) • Participation in the digital age means more than being able to access information; it also means the ability to participate in social, cultural and business activities online. (are you? is your business?) managesocial
    57. 57. The Future is Now Conversations are taking place already, you can participate or choose to ignore them Do not worry, its low cost, easy and market feedback simply helps you get stronger Do not be afraid to ask for help. The Future is now take your organisation into the future. managesocial
    58. 58. managesocial
    59. 59. ‘Technology is the Enabler of Business Not Its Purpose’ -Kevin Leversee kleversee@gmail.com managesocial
    60. 60. managesocial
    61. 61. Resources • Universal McCann Power to the people - Social Media Tracker Wave 3 • Cluetrain Manifesto (2000) • Digital Youth Project John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning | November 2008 • Push me Pull You Emerging Models to Mobilize Resources (John Hagel, John Seely Brown) • The Only Sustainable Edge Why Business Strategy Depends on Productive Friction and Dynamic Specialization (John Hagel, John Seely Brown) • James Surowiecki’s (2004) “The Wisdom of Crowds,” • Who’s Abandoning the News? 2004 Carnagie Mellon University • Information Markets: Feasibility and Performance McKinsey & Company and the Oxford Internet Institute (David Bray, Karen Croxson and William Dutton ) • Situated Cognition and the Culture of Learning John Seely Brown; Allan Collins; Paul Duguid • Selling in a Flattened World (Robert Miller, 2006 Miller Heiman) • The Long Tail and Free the Future of a Radical Price both by Chris Anderson managesocial

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