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Monetizing Social Games - RockYou at GDC

by on Mar 11, 2010

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Monetization and Business Models for Social Games - Lisa Marino, CRO of RockYou presentation from GDC 2010. ...

Monetization and Business Models for Social Games - Lisa Marino, CRO of RockYou presentation from GDC 2010.

"Social games are addictive, so addictive that developers are making millions of dollars from them. There are multiple models emerging in the industry for monetizing social games. Whether it's sponsorships, virtual currencies, CPM or CPE, the opportunities to make money in this space continues to grow. The question is: How do you do it? In order to be successful, developers must choose which business models to pursue and where to focus their efforts."

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  • Vagsh Vagsh That was helpful, can you recommend other, more detailed sources of information? other presentations? webinars?

    Thanks.
    2 years ago
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  • GlobalLightWorks GlobalLightWorks Thanks for your insights! :) 3 years ago
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Monetizing Social Games - RockYou at GDC Monetizing Social Games - RockYou at GDC Presentation Transcript