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1. TURTLEWISE
A Mobile Advice Sharing Community
Real advice! – not random opinions.

2. 2
The Problem
Crowd sourced Q&A sites
like Yahoo Answers provide
opinions from random
people of unknown
qualifications
Family and friends often
lack the required breadth
of experience & expertise
and confidentiality.

3. 3
The TurtleWise Solution
Meaningful advice sharing – experiences,
attributes, and characteristics
Intimate user community that is invested in
positive outcomes for one another
User self-awareness grows as each user acts
as both advice seeker and advice giver
User driven innovation and clusters of
excellence

4. 4
How we generate revenue
Subscription Revenue
Advertising Revenue
Chat Revenue

5. 5
What makes us different…
• 1st Mover Advantage - Buzz &
Reputation
• Network Effects – Switching Cost
• Community – Personal/emotional
connection
• Gamification – Time, Rewards,
Credentials
• Unique Machine Learning – Driven by
Proprietary Algorithms
• Platform Adaptability - Built to scale

6. 6
Target Market
Target Users
• Advice seekers – Frustrated, exhausted personal networks,
confirmation, confidentiality, network growth.
• Advisors – Altruistic, income, notoriety, network growth,
online presence, mentoring
• Initial Clusters of Excellence (COE): Areas where the
founders have deep knowledge and contacts to seed initial
users

7. 7
User Rapid Adoption and Growth
Attraction
• Growth Hacking, SOE, SEM, 1000 Beta Users, Targeted Marketing
Events, Grass Roots Campaign
Retention
• Engagement is retention.
• Up Voting, Ranking, Rewards, Revenue, Online Visibility
• Network effect – advisors and advice seekers both bring value
7

8. 8
Competition
Trust
Knowledge

9. 9
Pricing Model & Financial Projections
Pricing Model
Monthly Subscription:
Ad Revenue:
Revenue-Per-Chat
2015 2016 2017 2018 2019 2020 2021
expenditures $455,500 $1,169,125 $1,846,375 $4,297,050 $8,876,625 $17,604,600 $34,190,091
Revenue $- $638,324 $3,602,270 $12,525,506 $28,701,961 $65,308,862 $118,104,86
Profit $(455,500) $(530,801) $1,755,895 $8,228,456 $19,825,336 $47,704,262 $83,914,769
$(20,000,000)
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000

10. 10
Deal Terms – Option 1
Amount of Financing $1,000,000
Type of Security Class A Preferred Units
Pre-Money Valuation (negotiable) $5,000,000
Liquidation 1st – Preferred plus 8% return
2nd – Common Stock
Exit Strategy M&A (Year 5) or IPO (Year 7)
Use of Funds Marketing, Build Out, Key Staff

11. 11
Deal Terms – Option 2
Amount of Financing $1,000,000
Type of Security Convertible Note
Interest Rate 8%
Term 48 Months
Discount Rate 20%
Max Valuation $5,000,000
Exit Strategy M&A (Year 5) or IPO (Year 7)
Use of Funds Marketing, Build Out, Key Staff

12. 12
Performance and Key Milestones
Modifications
based on SL
Feedback
Complete
Build out of
MVP
Hard Launch of
Web and
Mobile sites
Soft Launch
of Web and
Mobile Sites
Q3 2015 Q 4 2015 Jan 2016 Mar 2016 Apr 2016
Market
Research and
Feedback