Bisleri is cognizant of the fact that recycling is one of the key components of the Aqua Green Revolution. The PET recycling industry is an idea that was seeded by Bisleri. Bottles crushed and re-processed are used as raw material in various industries, except the food industry, and has good economic value. Proof of the sustainability of this idea is the fact that Reliance is one the biggest buyers of recycled PET.
MrPerfect Bisleri Selling PPT
Process of purification
Sizes of bisleri
PARLE BISLERI LTD
Bisleri was originally an Italian company created by felice
bisleri, who first brought the idea of selling bottled water in India.
Bisleri then was introduced in Mumbai in glass bottles in two
varieties – bubbly & still in 1965.
Parle bought over bisleri (India) ltd. In 1969 and started bottling
water in glass bottles under the brand name ‘bisleri’.
The brand name bisleri is so popular in India that it is used
as generic name for bottled water.
Later parle switched over to (polyvinyl chloride) pvc nonreturnable bottles & finally advanced to PET containers.
In 1995 ramesh j. Chauhan started expanding bisleri
Bisleri Is a brand of bottled water in India. Bisleri has 60% market
share in packaged drinking water in India.
Product range comprises of two variants : bisleri with added minerals
& bisleri mountain water.
It is available in 7 pack sizes: 250ml cups/bottles, 500ml, 1 liter, 1.5
liter, 2 liter, 5 liter, and 20 liter.
Its operations run throughout the subcontinent of India and is one of
the leading bottled water supplying companies in India.
Bisleri is most
because of its
in terms of
Majority of the
people ask for
Why people drink
Bisleri there are
According to survey
shows that most
of the population
in Mumbai & its
region agree that
people are getting
water over normal
water because of
survey, 35% of
retailer go in for
products and non
Price of the Bottle is such that can be affordable to the all segments
Company planning to target more towards lower segment
Targets middle segment people
“To provide the highest quality product, keeping in mind
all aspects including freshness, purity and safety, and
making it easily available to the consumer at a very
Provide pure and clean drinking water.
Multiple stages of purification of water.
Strict hygiene condition are maintained in all plants.
Slogan : bisleri “the sweetest taste of purity.”
BISLERI HAVE TWO
ADDISTION OF MINERAL
FOR A PURPOSE OF
Ensure water remain bacteria free for a longer
period of time.
160-TDS total dissolved solids
bisleri water in
20 litre jars
VARIOUS SIZES OF BISLERI BOTTLES
A range of products
that suits all the
For daily traveling consumption (250ml cups, 250ml & 500ml bottles)
For Long traveling consumption (2, 1.5 & 1 Ltr.)
For Office, Home, Marriage or Meeting use (5 & 20 Ltr. Returnable packs)
PRICING STRATEGY (for customers)
Sizes of Bottles
Price per Bottle (Rs.)
College Students, Road sides
General Consumers, traveler
Consumer demanding the little
more water at just little more price
Small Office, household,
Household, Shopkeeper, Institute,
School, Colleges, Malls, Weddings,