Bisleri SUPPLY DRIVERS-BY NAVIN MAHTO

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Bisleri SUPPLY DRIVERS-BY NAVIN MAHTO

  1. 1. Presentation on supply chain drivers: BY:SANDIP BARTULA
  2. 2. INTRODUCTION: • Bisleri was originally an Italian company created by Signor Felice Bisleri, who first brought the idea of selling bottled water in India. • In 1965, it was introduced in Mumbai in glass bottles in two varietes - bubbly & still. In 1969, it was bought over by Parle. • Bisleri has 36% market share in packaged drinking water in India.
  3. 3. FACILITIES • It has plants in Maharashtra, Kerala, Jammu & Kashmir, Himachal Pradesh, Tamil Nadu, Karnataka, UP, Orissa, Jharkhand and north Bengal. • Its current capacity is estimated at 3.50-crore cases per annum. • Maharashtra contributes 30 per cent of the company’s total sales.
  4. 4. INVENTORY: • About 50 tones of stock are dispatched in a day. • They stock water as inventory. • They use computer software (IN FLOW) for inventory management, which helps them to: -Replenishment –Monitoring Inventory levels –Information on current stock levels
  5. 5. Sourcing • Sources water from the Himalayas. • It also sources water from rivers and treat it. • It sources plastics for bottle from Manjushree Technopack Ltd, a provider of rigid plastic(Bangalore).
  6. 6. TRANSPORTATION • On a national level, there are 2,000 trucks- on-call for Bisleri, while the number of trucks averages 300 and 250 in the Mumbai and Delhi markets. • It also uses railways.
  7. 7. PRICING • They provide low pricing strategy. • They offer some discount on purchase bundle or case of mineral water.

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