BISLERI MARKETS-BY NAVIN MAHTO

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BISLERI MARKETS-BY NAVIN MAHTO

  1. 1. BY:NAVIN MAHTO
  2. 2. ABOUT: • Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. • Parle bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name (Bisleri) • Bisleri has 60% market share in packaged water in India. • It was launched in Mumbai in 1965. • Product range comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water. • It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre.
  3. 3. BRANDS: MOUNTAIN WATER: • Bisleri mountain water emanates from a natural string, located in Uttaranchal and Himachal nestled in vest Shivalik Mountain ranges. MINERAL WATER: • Bisleri mineral water contains minerals such as magnesium sulphate and potassium bicarbonate which are essential for healthy living.
  4. 4. FIZZY SODA • It is the most recent product of bisleri. • Fizzy soda is carbonated water and comes under Soft water segment BISLERI VEDICA • Mountain water from the natural Himalayas.
  5. 5. COMPETITORS KINLEY • Kinley is a product of coca – cola AQUAFINA • Aquafina is a product of PepsiCo pvt Ltd. HIMALAYAN WATER • Himalayan water is a product of tata group.
  6. 6. BISLERI MARKET % SHARE OF MARKET KINLEY 10% AQUAFINA 14% LOCAL BRAND 16% BISLERI KINLEY AQUAFINA LOCAL BRAND BISLERI 60%
  7. 7. Packaging • • • • • • 500 ml 1 litre 1.2 litre 2 litre 5 litre 20 litre jars Distribution • Bisleri has around 80,000 retail outlets in the country with about 12,000 each in the Delhi and Mumbai.
  8. 8. CASE ANALYSIS: • Bisleri has become a perfect synonym of the mineral water for the Indian consumers. • It is successful for creating brand image. • It has been acquiring its leadership due to its innovation in its product. • It has its general focus on advertisement. • As in todays world people focus on hygine factor • Bisleri has proved customers that they are fully hygine oriented and they provide clean drinking water.
  9. 9. THANK YOU

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