Large Scale Agile Transformation Chris Fry Steve Greene
History
7 Age of Salesforce in years
from the beginning
3 Number of people in R&D
fast innovative smart
4 Number of Major Releases per year
7 years later
rapid success
30,000+ Customers
650,000 Users
100 Million transactions per day
200+ people in R&D
but
it was getting more difficult to deliver
2000  2001  2002  2003  2004  2005  2006   Features Delivered per Team  Days between Major Releases
1 Number of Major Releases per year
Why?
Lack of visibility at all stages in the release Late feedback on features at the end of our release cycle
Long and unpredictable release schedules
Gradual productivity decline as the team grew
What did we do about it?
Major enterprise-wide Agile Transformation in just 3 months
Transformation Results 2000  2001  2002  2003  2004  2005  2006   2007 Features Delivered per Team  Days between Major Rel...
Transformation Results January 2007 March 2007 November 2007 August 2007 Rapid Reaction for an Agile World 60+ critical fe...
Our customers are happy…
Our teams are happy…
 
How’d we do it?
Launched organizational change program
Everyone jumped in together
Created a dedicated, cross-functional rollout team
Positioned as a return to our core values
Listen to your customers Iterate KISS
Distributed Ken Schwaber’s Agile book Developed 2-hour Agile overview
Sent 30 ScrumMasters to ScrumMaster Certification Sent 35 Product Managers to Product Owner Certification
Created internal, wiki-based website as a reference for team members
What would we do differently?
Train Product Owners earlier and with more intensity
Involve more individual contributors early
Get outside coaching earlier
Give key executives concrete deliverables around the rollout
Be more clear about what the agile ‘rules’ are
Keys to success?
Ensure executive commitment to the change
Focus on principles over mechanics
Focus on automation
 
Provide radical transparency
Advice?
Create a dedicated, cross-functional rollout team
Get professional help
Focus on getting several teams to excellence
Create a company sprint heartbeat
Decide early on the right tool
Scrumforce built on the Salesforce Platform
Scrumforce built on the Salesforce Platform
When the heat is on stick to your guns
Encourage radical visibility and over-communicate
Experiment, be patient and expect to make mistakes
Don’t be afraid to change the entire company all at one time
Agile Roadmap January October April October “ Agile Launch” Big Bang Rollout “ Excellence, Sustainability & Expansion” Exp...
It’s not Process
It’s  ADM
Executive Producer Parker Harris
Screenplay Chris Fry
Director Steve Greene
Co-Producer Jenny Cheng
Co-Producer Todd McKinnon
Executive Producers Steve Greene Chris Fry
Story Editors Andrea Leszek Catherine Courage
Starring Steve Graykowski
Eric Babinet
Rajani Ramanathan
April Oman
Guest Starring Matt Ho
Pete Behrens Rob Myers
Special Guest Stars Steve Fisher Woodson Martin
Co-starring Peter Morelli Siddhartha Singh
Rasmus Mencke Amy Farrow
With Andrew Sandler
<ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director </li></ul><ul><li>UE Producer </li></u...
<ul><li>Program Designer </li></ul><ul><li>Release Technician </li></ul><ul><li>Survey Designer </li></ul><ul><li>Assistan...
<ul><li>Art Director of Done </li></ul><ul><li>TDD Producer </li></ul><ul><li>Product Owner Designer </li></ul><ul><li>Pha...
<ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director & Developer </li></ul><ul><li>Develope...
<ul><li>Art Director </li></ul><ul><li>Editor </li></ul><ul><li>Content Designers </li></ul><ul><li>STEVE GREENE </li></ul...
Special Thanks to Mike Cohn
Rolled out entirely on location in San Francisco, California USA
The characters and events depicted in this rollout are real.  Any similarity to fictional persons, living or dead, is pure...
This has been a presentation of
 
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Salesforce Agile Transformation - Agile 2007 Conference

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Storytelling at the Agile 2007 Conference by Steve Greene and Chris Fry. Exposes the dramatic success at Salesforce.com in transforming R&amp;D into an Agile development organization in a \&quot;Big Bang\&quot; way.

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  • Transcript of "Salesforce Agile Transformation - Agile 2007 Conference"

    1. 1. Large Scale Agile Transformation Chris Fry Steve Greene
    2. 2. History
    3. 3. 7 Age of Salesforce in years
    4. 4. from the beginning
    5. 5. 3 Number of people in R&D
    6. 6. fast innovative smart
    7. 7. 4 Number of Major Releases per year
    8. 8. 7 years later
    9. 9. rapid success
    10. 10. 30,000+ Customers
    11. 11. 650,000 Users
    12. 12. 100 Million transactions per day
    13. 13. 200+ people in R&D
    14. 14. but
    15. 15. it was getting more difficult to deliver
    16. 16. 2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases
    17. 17. 1 Number of Major Releases per year
    18. 18. Why?
    19. 19. Lack of visibility at all stages in the release Late feedback on features at the end of our release cycle
    20. 20. Long and unpredictable release schedules
    21. 21. Gradual productivity decline as the team grew
    22. 22. What did we do about it?
    23. 23. Major enterprise-wide Agile Transformation in just 3 months
    24. 24. Transformation Results 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases
    25. 25. Transformation Results January 2007 March 2007 November 2007 August 2007 Rapid Reaction for an Agile World 60+ critical features delivered in < 9 months Average Idea to Release rate: 2.2 quarters 70% of Top 10 Ideas on track for delivery in 2007 Winter ‘08 Summer ‘08 Winter ‘09 Spring ‘08
    26. 26. Our customers are happy…
    27. 27. Our teams are happy…
    28. 29. How’d we do it?
    29. 30. Launched organizational change program
    30. 31. Everyone jumped in together
    31. 32. Created a dedicated, cross-functional rollout team
    32. 33. Positioned as a return to our core values
    33. 34. Listen to your customers Iterate KISS
    34. 35. Distributed Ken Schwaber’s Agile book Developed 2-hour Agile overview
    35. 36. Sent 30 ScrumMasters to ScrumMaster Certification Sent 35 Product Managers to Product Owner Certification
    36. 37. Created internal, wiki-based website as a reference for team members
    37. 38. What would we do differently?
    38. 39. Train Product Owners earlier and with more intensity
    39. 40. Involve more individual contributors early
    40. 41. Get outside coaching earlier
    41. 42. Give key executives concrete deliverables around the rollout
    42. 43. Be more clear about what the agile ‘rules’ are
    43. 44. Keys to success?
    44. 45. Ensure executive commitment to the change
    45. 46. Focus on principles over mechanics
    46. 47. Focus on automation
    47. 49. Provide radical transparency
    48. 50. Advice?
    49. 51. Create a dedicated, cross-functional rollout team
    50. 52. Get professional help
    51. 53. Focus on getting several teams to excellence
    52. 54. Create a company sprint heartbeat
    53. 55. Decide early on the right tool
    54. 56. Scrumforce built on the Salesforce Platform
    55. 57. Scrumforce built on the Salesforce Platform
    56. 58. When the heat is on stick to your guns
    57. 59. Encourage radical visibility and over-communicate
    58. 60. Experiment, be patient and expect to make mistakes
    59. 61. Don’t be afraid to change the entire company all at one time
    60. 62. Agile Roadmap January October April October “ Agile Launch” Big Bang Rollout “ Excellence, Sustainability & Expansion” Expanding Velocity, Expanding Intelligence, Expanding Influence Globally January 144 146 July 148 150 152 Rollout Adoption Excellence Expansion
    61. 63. It’s not Process
    62. 64. It’s ADM
    63. 65. Executive Producer Parker Harris
    64. 66. Screenplay Chris Fry
    65. 67. Director Steve Greene
    66. 68. Co-Producer Jenny Cheng
    67. 69. Co-Producer Todd McKinnon
    68. 70. Executive Producers Steve Greene Chris Fry
    69. 71. Story Editors Andrea Leszek Catherine Courage
    70. 72. Starring Steve Graykowski
    71. 73. Eric Babinet
    72. 74. Rajani Ramanathan
    73. 75. April Oman
    74. 76. Guest Starring Matt Ho
    75. 77. Pete Behrens Rob Myers
    76. 78. Special Guest Stars Steve Fisher Woodson Martin
    77. 79. Co-starring Peter Morelli Siddhartha Singh
    78. 80. Rasmus Mencke Amy Farrow
    79. 81. With Andrew Sandler
    80. 82. <ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director </li></ul><ul><li>UE Producer </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>CATHERINE COURAGE </li></ul>
    81. 83. <ul><li>Program Designer </li></ul><ul><li>Release Technician </li></ul><ul><li>Survey Designer </li></ul><ul><li>Assistant Producer </li></ul><ul><li>Adaptation Designer </li></ul><ul><li>STEVE GRAYKOWSKI </li></ul><ul><li>AMY FARROW </li></ul><ul><li>APRIL OMAN </li></ul><ul><li>ERIC BABINET </li></ul><ul><li>RAJANI RAMANATHAN </li></ul>
    82. 84. <ul><li>Art Director of Done </li></ul><ul><li>TDD Producer </li></ul><ul><li>Product Owner Designer </li></ul><ul><li>Phase 0 Consultant </li></ul><ul><li>Casting </li></ul><ul><li>Extras Casting </li></ul><ul><li>PETE MORELLI </li></ul><ul><li>SIDD SINGH </li></ul><ul><li>RASMUS MENKE </li></ul><ul><li>ANDREW SANDLER </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>CHRIS FRY </li></ul>
    83. 85. <ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director & Developer </li></ul><ul><li>Developer </li></ul><ul><li>Documentation Designer </li></ul><ul><li>ERIC BABINET </li></ul><ul><li>CATHERINE COURAGE </li></ul><ul><li>ANDREW WAITE </li></ul><ul><li>FELIX SUKHENKO </li></ul><ul><li>MYSTI BERRY </li></ul>Scrumforce Cast
    84. 86. <ul><li>Art Director </li></ul><ul><li>Editor </li></ul><ul><li>Content Designers </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>STEVE GRAYKOWSKI </li></ul><ul><li>CATHERINE COURAGE </li></ul><ul><li>ERIC BABINET </li></ul>ADM Wiki Cast
    85. 87. Special Thanks to Mike Cohn
    86. 88. Rolled out entirely on location in San Francisco, California USA
    87. 89. The characters and events depicted in this rollout are real. Any similarity to fictional persons, living or dead, is purely coincidental. Copyright © 2007 Salesforce.com. All rights reserved. First publication of this rollout (process and overview): United States of America 2007. Salesforce.com is the owner of the copyright in this rollout This rollout is protected by the copyright laws of the United States of America and other countries. Any unauthorized duplication, copying, or use of all or part of this rollout may result in a serious dorking in accordance with applicable laws.
    88. 90. This has been a presentation of

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