Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Agile Transformation - Agile 2007 Conference


Published on

Storytelling at the Agile 2007 Conference by Steve Greene and Chris Fry. Exposes the dramatic success at in transforming R&D into an Agile development organization in a "Big Bang" way.

Published in: Business, Technology
  • My partner is cheating on me and i was so worried about this. I contact the God Eye and she end my misery immediately and quickly uncover the truth about what’s been going on behind my back and a friend of mine introduced me to a best hacker named Mrs Valerie whiteman,I've come to understand that genuine hackers always have tools handy to work with, no genuine hacker will ask you to pay for tools before your work is done, don't fall for their lies, I have been jacked several times by all these fake assholes. So i met valerie and she actually solved my problem, i was in dire need of a hacker to monitor my wife's activities online, she was able to reveal my infidel wife's activities, for that I am grateful to her, she offers services ranging from Facebook, whatsapp, emails, Twitter, Kik, imo, cell phone, website hacks, changing DMV records, background checks, locating individuals, expunging criminal records and so much more, if you are in dire need of a hacker you should contact this lady she is smart with her services and takes payment at the point of delivery, i had to write this about her, tell her james reviewed her when she starts asking questions. "" that her contact info.... thank me later.
    Are you sure you want to  Yes  No
    Your message goes here
  • 100% Agile explanation:
    Are you sure you want to  Yes  No
    Your message goes here
  • My dear, How are you today? i will like to be your friend My name is Sheikha Ghunaim , am a 43 years old divorcee. Please write to me in my email ( ). im honest and open mind single woman. im going to tell more when i see your response. Regards Sheikha.
    Are you sure you want to  Yes  No
    Your message goes here
  • - 01

    Olá, venho divulgar o melhor servidor de MU on-line do
    -Season 6 Ep. 3 em todos os Servers. Sendo 7 servers diferenciados proporcionando sua diversão,
    - NOVOS KITS : DEVASTATOR e SUPREMO DIAMOND V2 com Rings e Pendat Mysthical ;
    - Novos Shields Power v3 18 opts;
    - Novas Asas, Rings e Shields JDiamonds;
    - Novas compras com troca de asas e shields para asas e shields JDiamond.
    - Conheça também o site de Animes Cloud:, mais de 20.000 videos online.
    E NÃO PERCA ~> 1ª Mega Maratona ~> MAIS DE 30 DIAS DE EVENTOS .
    Are you sure you want to  Yes  No
    Your message goes here
  • Are the days and features labels the wrong way around here?
    Are you sure you want to  Yes  No
    Your message goes here Agile Transformation - Agile 2007 Conference

  1. 1. LARGE S C A L E AGILE T R A N S F O R M A T I O N Steve Greene | Chris Fry How revolutionized their R&D development methodology in a Big Bang way
  2. 2. History
  3. 3. 8 Age of Salesforce in years
  4. 4. from the beginning
  5. 5. 3 Number of people in R&D
  6. 6. fast innovative smart
  7. 7. 4 Number of Major Releases per year
  8. 8. 7 years later
  9. 9. rapid success
  10. 10. 35,000+ Customers
  11. 11. 900,000 Subscribers
  12. 12. 110 Million transactions per day
  13. 13. 200+ people in R&D
  14. 14. but
  15. 15. it was getting more difficult to deliver
  16. 16. 2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases
  17. 17. 1 Number of Major Releases per year
  18. 18. Why?
  19. 19. Lack of visibility at all stages in the release Late feedback on features at the end of our release cycle
  20. 20. Long and unpredictable release schedules
  21. 21. Gradual productivity decline as the team grew
  22. 22. What did we do about it?
  23. 23. Major enterprise-wide Agile Transformation in just 3 months
  24. 24. Transformation Results 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases
  25. 25. Transformation Results January 2007 March 2007 November 2007 August 2007 Rapid Reaction for an Agile World 60+ critical features delivered in < 9 months Average Idea to Release rate: 2.2 quarters 70% of Top 10 Ideas on track for delivery in 2007 Summer ‘08 Winter ‘09 Spring ‘08
  26. 26. Our customers are happy…
  27. 27. Our teams are happier…
  28. 29. What is ADM? ADM is a modified Scrum/XP style of product development that is specific to Salesforce. It employs Scrum project management framework and adopts certain XP practices.
  29. 30. What is ADM? Re-factoring Self-organizing Predictable releases Transparent Ftest - Selenium Continuous integration Debt free Just-in-time Iterative Always Potentially Releasable Time-boxed User stories Agile Lean Early feedback Code Reviews Collective Code Ownership Self-correcting
  30. 31. How’d we do it?
  31. 32. Launched organizational change program
  32. 33. Everyone jumped in together
  33. 34. Created a dedicated, cross-functional rollout team
  34. 35. Positioned as a return to our core values
  35. 36. Listen to your customers Iterate KISS
  36. 37. Distributed Ken Schwaber’s Agile book Developed 2-hour Agile overview
  37. 38. Sent 30 ScrumMasters to ScrumMaster Certification Sent 35 Product Managers to Product Owner Certification
  38. 39. Created internal, wiki-based website as a reference for team members
  39. 40. What would we do differently?
  40. 41. Train Product Owners earlier and with more intensity
  41. 42. Involve more individual contributors early
  42. 43. Get outside coaching earlier
  43. 44. Give key executives concrete deliverables around the rollout
  44. 45. Be more clear about what the agile ‘rules’ are
  45. 46. Keys to success?
  46. 47. Ensure executive commitment to the change
  47. 48. Focus on principles over mechanics
  48. 49. Focus on automation
  49. 50. 16332 5752 2656
  50. 52. Provide radical transparency
  51. 53. Advice?
  52. 54. Create a dedicated, cross-functional rollout team
  53. 55. Get professional help
  54. 56. Focus on getting several teams to excellence
  55. 57. Create a company sprint heartbeat
  56. 58. Decide early on the right tool
  57. 59. Scrumforce built on the Salesforce Platform
  58. 60. Scrumforce built on the Salesforce Platform
  59. 61. When the heat is on stick to your guns
  60. 62. Encourage radical visibility and over-communicate
  61. 63. Experiment, be patient and expect to make mistakes
  62. 64. Agile Roadmap January October April October “ Agile Launch” Big Bang Rollout “ Excellence, Sustainability & Expansion” Expanding Velocity, Expanding Intelligence, Expanding Influence Globally January 144 146 July 148 150 152 Rollout Adoption Excellence Expansion
  63. 65. Ok, sounds good but what are we working on now?
  64. 66. Sustainable Velocity
  65. 67. Waterfalling in sprint Shared teams TDD
  66. 68. Dependencies
  67. 70. Leadership
  68. 71. Don’t be afraid to change the entire company all at one time
  69. 72. It’s not Process
  70. 73. It’s ADM
  71. 74. Executive Producer Parker Harris
  72. 75. Screenplay Chris Fry
  73. 76. Director Steve Greene
  74. 77. Co-Producer Jenny Cheng
  75. 78. Co-Producer Todd McKinnon Courtney Broadus
  76. 79. Executive Producers Steve Greene Chris Fry
  77. 80. Story Editors Andrea Leszek Catherine Courage
  78. 81. Starring Steve Graykowski
  79. 82. Eric Babinet
  80. 83. Rajani Ramanathan
  81. 84. April Oman
  82. 85. Guest Starring Matt Ho
  83. 86. Pete Behrens Rob Myers
  84. 87. Special Guest Stars Steve Fisher Woodson Martin
  85. 88. Co-starring Peter Morelli Siddhartha Singh
  86. 89. Rasmus Mencke Amy Farrow
  87. 90. With Andrew Sandler
  88. 91. <ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director </li></ul><ul><li>UE Producer </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>CATHERINE COURAGE </li></ul>
  89. 92. <ul><li>Program Designer </li></ul><ul><li>Release Technician </li></ul><ul><li>Survey Designer </li></ul><ul><li>Assistant Producer </li></ul><ul><li>Adaptation Designer </li></ul><ul><li>STEVE GRAYKOWSKI </li></ul><ul><li>AMY FARROW </li></ul><ul><li>APRIL OMAN </li></ul><ul><li>ERIC BABINET </li></ul><ul><li>RAJANI RAMANATHAN </li></ul>
  90. 93. <ul><li>Art Director of Done </li></ul><ul><li>TDD Producer </li></ul><ul><li>Product Owner Designer </li></ul><ul><li>Phase 0 Consultant </li></ul><ul><li>Casting </li></ul><ul><li>Extras Casting </li></ul><ul><li>Photos </li></ul><ul><li>PETE MORELLI </li></ul><ul><li>SIDD SINGH </li></ul><ul><li>RASMUS MENKE </li></ul><ul><li>ANDREW SANDLER </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>iStockPhoto </li></ul><ul><li>Flickr </li></ul><ul><li>Google Images </li></ul>
  91. 94. <ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director & Developer </li></ul><ul><li>Developer </li></ul><ul><li>Documentation Designer </li></ul><ul><li>ERIC BABINET </li></ul><ul><li>CATHERINE COURAGE </li></ul><ul><li>ANDREW WAITE </li></ul><ul><li>FELIX SUKHENKO </li></ul><ul><li>MYSTI BERRY </li></ul>Scrumforce Cast
  92. 95. <ul><li>Art Director </li></ul><ul><li>Editor </li></ul><ul><li>Content Designers </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>STEVE GRAYKOWSKI </li></ul><ul><li>CATHERINE COURAGE </li></ul><ul><li>ERIC BABINET </li></ul>ADM Wiki Cast
  93. 96. Special Thanks to Mike Cohn
  94. 97. Rolled out entirely on location in San Francisco, California USA
  95. 98. The characters and events depicted in this rollout are real. Any similarity to fictional persons, living or dead, is purely coincidental. Copyright © 2007 All rights reserved. First publication of this rollout (process and overview): United States of America 2007. is the owner of the copyright in this rollout This rollout is protected by the copyright laws of the United States of America and other countries. Any unauthorized duplication, copying, or use of all or part of this rollout may result in a serious dorking in accordance with applicable laws.
  96. 99. This has been a presentation of