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Salesforcecom agile-transformation-agile-2007-conference2290

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Salesforcecom agile-transformation-agile-2007-conference2290

  1. 1. LARGE S C A L E AGILET R A N S F O R M A T I O N Steve Greene | Chris Fry How Salesforce.com revolutionized their R&D development methodology in a Big Bang way
  2. 2. History
  3. 3. 8 Age of Salesforce in years
  4. 4. from the beginning
  5. 5. 3 Number of people in R&D
  6. 6. fast innovativesmart
  7. 7. 4Number of Major Releases per year
  8. 8. 7 years later
  9. 9. rapid success
  10. 10. 35,000+ Customers
  11. 11. 900,000 Subscribers
  12. 12. 110 Million transactions per day
  13. 13. 200+ people in R&D
  14. 14. but
  15. 15. it was getting more difficult to deliver
  16. 16. 2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases
  17. 17. 1Number of Major Releases per year
  18. 18. Why?
  19. 19. Lack of visibility at all stages in the release Late feedback on features at the end of our release cycle
  20. 20. Long and unpredictable release schedules
  21. 21. Gradual productivity decline as the team grew
  22. 22. What did we do about it?
  23. 23. Major enterprise-wide Agile Transformation in just 3 months
  24. 24. 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases Transformation Results
  25. 25. Transformation Results January 2007 March 2007 November 2007 August 2007 Rapid Reaction for an Agile World 60+ critical features delivered in < 9 months Average Idea to Release rate: 2.2 quarters 70% of Top 10 Ideas on track for delivery in 2007 Summer ‘08 Winter ‘09 Spring ‘08
  26. 26. Our customers are happy…
  27. 27. Our teams are happier…
  28. 28. What is ADM? ADM is a modified Scrum/XP style of product development that is specific to Salesforce. It employs Scrum project management framework and adopts certain XP practices.
  29. 29. What is ADM? Re-factoring Self-organizing Predictable releases Transparent Ftest - Selenium Continuous integration Debt free Just-in-timeIterative Always Potentially Releasable Time-boxed User stories Agile Lean Early feedback Code Reviews Collective Code Ownership Self-correcting
  30. 30. How’d we do it?
  31. 31. Launched organizational change program
  32. 32. Everyone jumped in together
  33. 33. Created a dedicated, cross- functional rollout team
  34. 34. Positioned as a return to our core values
  35. 35. Listen to your customers IterateKISS
  36. 36. Distributed Ken Schwaber’s Agile book Developed 2-hour Agile overview
  37. 37. Sent 30 ScrumMasters to ScrumMaster Certification Sent 35 Product Managers to Product Owner Certification
  38. 38. Created internal, wiki-based website as a reference for team members
  39. 39. What would we do differently?
  40. 40. Train Product Owners earlier and with more intensity
  41. 41. Involve more individual contributors early
  42. 42. Get outside coaching earlier
  43. 43. Give key executives concrete deliverables around the rollout
  44. 44. Be more clear about what the agile ‘rules’ are
  45. 45. Keys to success?
  46. 46. Ensure executive commitment to the change
  47. 47. Focus on principles over mechanics
  48. 48. Focus on automation
  49. 49. Code Coverage for Salesforce.com 31.1% 46.7% 64.9% 25% 35% 45% 55% 65% 75% 2005 2006 2007 2008 Year %ofCoverage 2005 2006 2007 16332 5752 2656
  50. 50. Provide radical transparency
  51. 51. Advice?
  52. 52. Create a dedicated, cross-functional rollout team
  53. 53. Get professional help
  54. 54. Focus on getting several teams to excellence
  55. 55. Create a company sprint heartbeat
  56. 56. Decide early on the right tool
  57. 57. Scrumforce built on the Salesforce Platform
  58. 58. Scrumforce built on the Salesforce Platform
  59. 59. When the heat is on stick to your guns
  60. 60. Encourage radical visibility and over-communicate
  61. 61. Experiment, be patient and expect to make mistakes
  62. 62. Agile Roadmap January OctoberAprilOctober “Agile Launch” Big Bang Rollout “Excellence, Sustainability & Expansion” Expanding Velocity, Expanding Intelligence, Expanding Influence Globally January 144 146 July 148 150 152 Rollout Adoption Excellence Expansion
  63. 63. Ok, sounds good but what are we working on now?
  64. 64. Sustainable Velocity
  65. 65. Waterfalling in sprint Shared teams TDD
  66. 66. Dependencies
  67. 67. Leadership
  68. 68. Don’t be afraid to change the entire company all at one time
  69. 69. It’s not Process
  70. 70. It’s ADM
  71. 71. Executive Producer Parker Harris
  72. 72. Screenplay Chris Fry
  73. 73. Director Steve Greene
  74. 74. Co-Producer Jenny Cheng
  75. 75. Co-Producer Todd McKinnon Courtney Broadus
  76. 76. Executive Producers Steve Greene Chris Fry
  77. 77. Story Editors Andrea Leszek Catherine Courage
  78. 78. Starring Steve Graykowski
  79. 79. Eric Babinet
  80. 80. Rajani Ramanathan
  81. 81. April Oman
  82. 82. Guest Starring Matt Ho
  83. 83. Pete Behrens Rob Myers
  84. 84. Special Guest Stars Steve Fisher Woodson Martin
  85. 85. Co-starring Peter Morelli Siddhartha Singh
  86. 86. Rasmus Mencke Amy Farrow
  87. 87. With Andrew Sandler
  88. 88. Scrum Master Product Owner Art Director UE Producer STEVE GREENE CHRIS FRY ANDREA LESZEK CATHERINE COURAGE
  89. 89. Program Designer Release Technician Survey Designer Assistant Producer Adaptation Designer STEVE GRAYKOWSKI AMY FARROW APRIL OMAN ERIC BABINET RAJANI RAMANATHAN
  90. 90. Art Director of Done TDD Producer Product Owner Designer Phase 0 Consultant Casting Extras Casting Photos PETE MORELLI SIDD SINGH RASMUS MENKE ANDREW SANDLER STEVE GREENE CHRIS FRY iStockPhoto Flickr Google Images
  91. 91. Scrum Master Product Owner Art Director & Developer Developer Documentation Designer ERIC BABINET CATHERINE COURAGE ANDREW WAITE FELIX SUKHENKO MYSTI BERRY Scrumforce Cast
  92. 92. Art Director Editor Content Designers STEVE GREENE ANDREA LESZEK CHRIS FRY ANDREA LESZEK STEVE GRAYKOWSKI CATHERINE COURAGE ERIC BABINET ADM Wiki Cast
  93. 93. Special Thanks to Mike Cohn
  94. 94. Rolled out entirely on location in San Francisco, California USA
  95. 95. The characters and events depicted in this rollout are real. Any similarity to fictional persons, living or dead, is purely coincidental. Copyright © 2007 Salesforce.com. All rights reserved. First publication of this rollout (process and overview): United States of America 2007. Salesforce.com is the owner of the copyright in this rollout This rollout is protected by the copyright laws of the United States of America and other countries. Any unauthorized duplication, copying, or use of all or part of this rollout may result in a serious dorking in accordance with applicable laws.
  96. 96. This has been a presentation of

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