Qualitative Research
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Qualitative Research

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Qualitative Research Qualitative Research Presentation Transcript

  • The definition of a conceptual framework What is Conceptual Framework?  A written or visual presentation that: – “explains either graphically, or in narrative form, the main things to be studied – the key factors, concepts or variables - – and the presumed relationship among them”.
  • The conceptual framework summarizes in diagram or paradigm form the coverage of the study; what the study intends to prove or disprove. The relationship between the independent variable and dependent variable is clearly shown by the conceptual framework or paradigm.
  • Figure 1. RELATIONSHIP BETWEEN “WARNING: CIGARETTE SMOKING IS DANGEROUS TO YOUR HEALTH” AND FREQUENCY OF SMOKING READABILITY “WARNING: CIGARETTE SMOKING IS DANGEROUS TO YOUR HEALTH” FREQUENCY OF SMOKING PLACE WHERE THE WARNING IS WRITTEN SIZE OF THE TEXT COLOR OF THE TEXT TYPE OF THE TEXT USED MESSAGE
  • Thus, the frequency of smoking is determined by the effectiveness of “Warning: Cigarette Smoking is Dangerous to your Health”. What then in the warning sign have to do with the frequency or infrequency of the cigarette smoking? Hence, the message, readability, size of the text, color of the text, type of the text used and the place where the warning is written were used as parameters or dimensions to
  • Figure 2: LEADERSHIP STYLES (TASK AND PEOPLE ORIENTATION) AS AFFECTED BY SELECTED DEMOGRAPHIC VARIABLES Organization Management Authority Obedience Age Gender Educational Attainment Task OrientedCountry Club Management Demographic Variables of the Respondent-Congressional Chief of Staffs of the house of the Representatives Leadership Styles People Oriented Team Management Impoverished Management
  • Is there significant difference in the leadership styles of the respondent managers when they are grouped according to age, gender, and educational attainment? The study tested its hypothesis as reflected management in its conceptual framework/paradigm. The paradigm shows that such leadership styles are impoverished management, and team management differ with age, gender and educational attainment of managers. Thus, the managers may be task oriented or people
  • Figure 3: STORE SITUATIONAL INFLUENCES TO CUSTOMER’S PURCHASE DECISION Customer's Purchase Decision Social Surroundings Physical Surroundings Temporal Surroundings Antecedent States Task Definition
  • The third paradigm is concerned with store situational influences to consumer’s purchase decision as social surroundings, physical surroundings, task definition, antecedent states and temporal perspectives. The purchase decision of customers revolves around the said factors or dimensions.
  • If the conceptual framework of the study will be used by future researchers and will be proved favorably, the concept may thus become a theory with wider extent of acceptance.
  • Where does the conceptual framework fit in - quantitative?  Research problem:  Paradigm:  Aims and objectives:  Literature review:  Conceptual framework:  Research questions:  Data collection and analysis:  Interpretation of the results:  Evaluation of the research: The issue of theoretical or practical interest. The philosophical assumptions about the nature of the world and how we understand it - positivism. What we want to know and how the answer may be built up. A critical and evaluative review of the thoughts and experiences of others. Provides the structure/content for the whole study based on literature and personal experience Specific questions that require answers. Methodology, methods and analysis. Making sense of the results. Revisit conceptual framework.