Advice for your Company to Succeed at Internet Marketing for 2013.

1. Predictions for SEO in 2013

2. As you know SEO is a science, but it is the science of
the unknown.
As Google is constantly changing its algorithm, we are
forever attempting to predict the swings.
These are a few SEO predictions for 2013……..

3. Domain age is less important:
5 years ago it was unusual for a site to be 10 or more years old. It
would have to be from 1998, and therefore Google was highly
impressed by that site.
In 2013 a site will be 10 years old if it was started in 2003. By that
point everyone had a domain either live or parked.
Sites that used to be ranked high because they were 10 years old
will not be seeing the same credit for their age, they won’t seem
that important to Google anymore.

4. Old links are less important:
Following up with the theory above about domain age.. Old Links on
Old Sites used to be Gold.
Now they are looked on as if they are OLD.. stale and outdated.
If you still have a link on your site from 2005 linking to another site,
Google will begin to wonderwhy you aren’t updating your site.
If you were Google and you had the choice between picking a site to
rank high that had 100 recent links or one that has 5 links that were 10
years old, which do you think would provide the better user
experience?
Remember that now you could factor in Social Engagement.
If you’ve been running high on your old links.. expect to get trumped
over the next year.

5. From SEO to Google Adwords:
Sites will abandon SEO for Google Adwords.
Adwords takes over more and more of the screen when people are
searching.
People move more and more to mobile platforms (with even smaller
screens)
Whole companies will survive just on their Adwords and will start to
abandon SEO entirely.
As a site owner you’ll begin to wonder why your competition isn’t all
around you on organic searches anymore.
This will create and opportunity for a long term business thinker.. as
he will have a more open playing field in organic search.

6. Press releases are new directories:
Press Releases will start to become the new
“directories”.
As more people begin to use Press Release sites for
links, Google will begin to pick up on the trend and
begin to value Press Release sites less.

7. Author Rank on a rise:
Author Rank will take off because people enjoy seeing
their own picture in Google searches.
It will also create another barrier for small businesses
as it will be harder for them to get their voice out
among a gaggle of experts who place their rel=author
in every place they write.

8. Google hits it’s high:
Google hits it’s high watermark in 2013.
It will be Pax Google as people scurry to implement
Google+ which they don’t understand and buy
Adwords which they can’t afford.
The alternatives are still a few years away so this is
Google’s zenith.