2. 1. Age? 2. Gender?
0 0
Under 16
1
5
16-19
Male
20-25 9
Female
13
Over 26
1. The first question on my 2. My second question is
survey monkey was age, 13 gender. This has shown me that
people were 16-19 year olds. the majority of the people
This is my target audience taking the questionnaire is
for my magazine and this has female. Females are my target
given me more evidence gender of the magazine, and
that people who use the this survey monkey becomes
internet more often, who more accurate as it has been
are willing to do surveys and answered by my target
also who buy magazines or audience for my magazine. This
are interested in music, is of gives me good information.
this age group.
3. 3. How often do you buy 4. Which magazine do you
a music magazine? buy?
7% Q
Never NME
29% 0% 20%
Daily Kerrang!
7%
57% 0% Weekly Mojo
53%
Rocksound
14% Monthly 13%
Other
4. 50% of the people said that NME
3. From my survey, a large 57% was the magazine they buy. NME is an
said they buy music magazines indie/rock magazine. This shows me
monthly. And the next being that the genre of music is very
weekly at 14%. This gives me a popular. My magazine is an Indie
good idea on when I should be magazine and this question helps me
selling my magazine. I want to know that my decision of genre is a
people to buy my magazine, so I good one to pick. Also, this question
need to consider this in my final shows me that competition is tough
product. and my magazine must have
something unique to get the readers
buying my magazine.
4. 5. What makes you buy this magazine?
Responses: The responses state clearly why the
audience are buying the magazines
The music, the price and the design. they do. Overall, I can see that the
music it includes must be of their
It is my favourite music genre and it has a unique music tastes. The layout of the
look and feel about the magazine. magazine is also important.
Furthermore, giving the magazine a
The layout. personal feel will help the audience
want to buy the magazine even
The layout of the front cover and the artists and more. This gives me many ideas for
bands they have in it appeal to my music tastes. my own magazine. I can include a
personal feel through letters, and
The music it has in it. also sending in their own music.
Furthermore, the music I am doing
Music they have, the new artists they have which I in indie. That means that my target
like and the personal feel the magazine gives. audience will be people who enjoy
Indie music.
Music they include is my favorite. They also
feature festival news which appeals to me
5. 8% 6. What factor is most 7. How much are you willing
important when buying a to pay for a magazine?
new magazine? 22% 14% Under £1
15% 15% Prize
Layout/style 7% £1-£1.50
62% 57%
Genre of music £1.51-£2
Other Over £2
6. When asked this question, 62% of 7. When asked this question, 57% of
people said that the genre of music was people chose £1-£1.50. his is what I was
most important when buying a new initially aiming to charge for my magazine.
magazine. This shows how having the I do not want it to cheap that it would not
right genre for the right audience is have good quality, but I want it to appeal
crucial in the success of my music to young adults who cannot afford to pay
magazine. for these luxuries when they’re too
expense so £1-£1.50 is a good price range
for my target audience and this question
shows me that by charging this price, they
would still buy the product.
6. 9. The magazine is based around the genre of
8. If a new indie magazine came Indie music. It is about new, infamous bands
and singers that are not well known yet.
out called "MBS" would you Would you like to read about artists who are
consider buying it? not yet famous?
21%
21% Yes
Yes 79%
No
79% No
8. For my own magazine, this was a very 9. Like question 8, 79% of the people
important question. If I am to have a would like to listen to people who are
successful music magazine, the audience not already famous. However, 21% say
must like it and want to buy it. 79% they wouldn’t. For my magazine, this
answered yes when asked if they would buy is not a problem as I am including
MBS. This is a positive feedback for my both. This means it will appeal to all of
magazine and makes me more positive the audience not just one group of
about using the name MBS. them.
7. 10. If yes, would you subscribe to this
magazine, and post things (your own
music or letters to the editor) if the
magazine allowed this?
33%
Yes
67%
No
10. By giving the readers a chance to post their own music not only helps the
magazine for features in future magazines but it always gives the magazine a
personal feel which readers can be involved in. Looking at question 5, I know having
a unique and personal feel to the magazine is very important. This means that my
magazine would do this and give people the chance to show off their talent.
