The speaker has no disclosures to make. The presentation will illustrate current uses of health apps, demonstrate critical appraisal of apps, and analyze benefits and legal issues related to health apps. It will provide an overview of topics like social media usage, appropriate professional uses of social media, risks of social media use, and examples of popular health apps. The presentation concludes with a discussion of cautions and policies around social media use in healthcare.
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
As an introduction, I gave a series of short lectures on the Use of Social Media on Healthcare among medical students of Cebu Doctors University College of Medicine. Most of the slides were borrowed with permission from Dr. Iris Thiele Isip-Tan's slideshare deck.
Learn more about the social media ecosystem surrounding healthcare, with perspectives on companies, physicians, employees and patients. This presentation was given to a graduate class in the University of St. Thomas Health Care Communications Masters Program, June 2016.
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Social Media in Medical Education: Embracing a New MediumRyan Madanick
This talk was given at the University of North Carolina School of Medicine on October 27, 2011, as part of the UNC Academy of Educators Lecture Series.
#uncaoe
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeKareo
Understanding the patient and creating a personalized experience is going to be key to a successful 21st Century medical practice. In this webinar, we'll look at the various types of patients you see in your practice and how they impact your success. We'll discuss each different patient profile and then dive into how you can better serve these patient. How important are customer service, digital tools, and the quality of care to each of these types of patients? Plus, how can technology help and hurt your reputation with patients? We'll also look at how MACRA and changing reimbursement models are impacting how your practice needs to approach each of these patients.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & Philippine Lipid & Atherosclerosis Society 25 Feb 2017, Crowne Plaza Galleria Manila.
We are all health care consumers. Attend this presentation to learn about helath literacy, credibility of internet sites, and mobile applications for health care.
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
6th Association of Philippine Medical Colleges – Student Network Luzon Regional Convention
Healthcare Social Media Summit
Virgen Milagrosa University Foundation, San Carlos City, Pangasinan
12 November 2016
Social Media in Medical Education: Embracing a New MediumRyan Madanick
This talk was given at the University of North Carolina School of Medicine on October 27, 2011, as part of the UNC Academy of Educators Lecture Series.
#uncaoe
Understanding Patients: The Secret to a Thriving 21st Century Medical PracticeKareo
Understanding the patient and creating a personalized experience is going to be key to a successful 21st Century medical practice. In this webinar, we'll look at the various types of patients you see in your practice and how they impact your success. We'll discuss each different patient profile and then dive into how you can better serve these patient. How important are customer service, digital tools, and the quality of care to each of these types of patients? Plus, how can technology help and hurt your reputation with patients? We'll also look at how MACRA and changing reimbursement models are impacting how your practice needs to approach each of these patients.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Presentation at the 2017 joint annual convention of the Philippine Society of Hypertension & Philippine Lipid & Atherosclerosis Society 25 Feb 2017, Crowne Plaza Galleria Manila.
We are all health care consumers. Attend this presentation to learn about helath literacy, credibility of internet sites, and mobile applications for health care.
This is my presentation describing the tactics and strategy for an online community I recently launched. The community is part of a larger social media initiative.
How to evaluate and improve the quality of mHealth behaviour change tools3GDR
Presented by Jeremy Wyatt DM FRCP ACMI Fellow Leadership chair in eHealth research, University of Leeds; Clinical Adviser on New Technologies, Royal College of Physicians, London
At: What Works in Digital Health? University of Glasgow, 23-24 July 2015.
http://www.sicsa.ac.uk/events/sicsa-ux-mhealth-works-digital-health/
Social Media took over our lives in most different aspects. Even health care providers are becoming more aware of how the digital world and services, i.e. Apps, social Networks,... can be of benefit for them and for their visitors and patients.
Keynote Presentation: Mayo Clinic Embraces Social Media to Improve Clinical Practice, Research & Education
Presented by: Dr. Farris Timimi, Medical Director, Mayo Clinic Center for Social Media, Mayo Clinic
Dr. Timimi, a practicing Cardiologist, will share how Mayo Clinic fosters conversations and improves care with patients through social technologies. Dr. Timimi will provide specific case study examples of how The Center for Social Media at Mayo clinic is helping transition the patient-provider relationship from its current transactional nature to the future two-way partnership and open engagement model. Dr. Timimi will also present how social media progresses the patient education process.
www.bdionline.com
Mobile health is an ever expanding field, and shows great promise for delivering care to remote patients. In this presentation at the ATA 2012 conference, Dr. Robert Ciulla demonstrates the potential for mHealth to improve care availability and how T2 is supporting that goal.
Telehealth user adoption: Blackholes & bullseyes - Douglas Shinsato, Anthill ...VSee
A framing of telehealth into the larger context of the boom and busts of the high tech business scene, and the challenges specific to telehealth uptake from an investor point of view - from the Telehealth Failures & Secrets To Success Conference: vsee.com/telehealth-failures-conference
In this presentation Dr. Robert Ciulla and Dr. Julie Kinn discuss why technology is effective in supporting behavioral health care and how the National Center for Telehealth & Technology is leveraging it.
Overview of Lodestone Logic services including business intelligence, strategic planning, and project execution. This presentation also includes a summary of Lodestone Logic's media channels and web presence.
263778731218 Abortion Clinic /Pills In Harare ,sisternakatoto
263778731218 Abortion Clinic /Pills In Harare ,ABORTION WOMEN’S CLINIC +27730423979 IN women clinic we believe that every woman should be able to make choices in her pregnancy. Our job is to provide compassionate care, safety,affordable and confidential services. That’s why we have won the trust from all generations of women all over the world. we use non surgical method(Abortion pills) to terminate…Dr.LISA +27730423979women Clinic is committed to providing the highest quality of obstetrical and gynecological care to women of all ages. Our dedicated staff aim to treat each patient and her health concerns with compassion and respect.Our dedicated group ABORTION WOMEN’S CLINIC +27730423979 IN women clinic we believe that every woman should be able to make choices in her pregnancy. Our job is to provide compassionate care, safety,affordable and confidential services. That’s why we have won the trust from all generations of women all over the world. we use non surgical method(Abortion pills) to terminate…Dr.LISA +27730423979women Clinic is committed to providing the highest quality of obstetrical and gynecological care to women of all ages. Our dedicated staff aim to treat each patient and her health concerns with compassion and respect.Our dedicated group of receptionists, nurses, and physicians have worked together as a teamof receptionists, nurses, and physicians have worked together as a team wwww.lisywomensclinic.co.za/
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
Adv. biopharm. APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMSAkankshaAshtankar
MIP 201T & MPH 202T
ADVANCED BIOPHARMACEUTICS & PHARMACOKINETICS : UNIT 5
APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMS By - AKANKSHA ASHTANKAR
3. .
1. Illustrate current cutting edge uses of application technology by consumers
and health care providers to promote optimal health outcomes.
2. Demonstrate critical appraisal of health apps.
3. Analyze benefits and legal pitfalls associate with health application
technology in the healthcare environment.
4. .
• Web 2.0
/web to͞o point ˈō/
– the second stage of development of the World
Wide Web, characterized especially by the change
from static web pages to dynamic or user-
generated content and the growth of social media.
6. Life in 2017
• Facebook- 1.18 billion daily active users
• YouTube- 3.25 billion hours of videos viewed
each month
• Twitter- 317 million daily active users
– 500 million tweets/day
7. Oxford Word of the Year 2009
Unfriend
The elimination of a friend on social media
13. Smartphones
• Innovative and multifaceted
• U.S. Wireless Subscribers
– (2010) 45.5million smart phone users
– (2015) 194 million smart phone users
– (2017) 275 million smart phone users
– (2009-2013) ten-fold increase in application downloads
• Google Play: 2.2 million apps
• Apple Store: 2 million apps
14. Terms 101
• Smart phone: a high-end mobile phone that includes more advanced computing
ability, functionality and internet connectivity than a traditional phone. Smart
phones typically have the capacity to make phone calls, send text messages, play
videos, communicate via email, take and display photos, and surf the internet.
• Smart phone application: also known as "apps" or "app": a software application
that runs in a smart phone. Applications make the functionality of a mobile phone
literally limitless.
• QR Code: QR stands for "quality response." It is a two dimensional bar code used
to decode and download mobile applications at a high rate of speed.
• Platform: Also known as an operating system, it is an operating system which
permits application software to run on a mobile device. There are many cellular
providers who use platforms. Vendors include iPhone, Android, and Blackberry.
15. Disconnected
• 85% while waiting
• 82% while multitasking
• 71% while working
• 69% first and last
• 65% sole news source
• Avg 54 messages/day
• 30% internet time on social media
17. Appropriate Use
• Benefits
enhance professional networking
provide professional education
organizational promotion
augment patient care
patient education platform
public health programs
educating underserved areas
19. Professional Networking
• Participate in online medical communities
• Listen to experts
• Communicate with colleagues
• Crowdsourcing
• Educating underserved areas
• Getting a job
20. Networking for HCPs
• TeamPeds
• Sermo
• Doximity
• Clinician 1
• Advance
• ENP Network
• AllNurses
• Medical Directors Forum
21. SM Provider/Patient Interactions
• 68% providers feel ethical conflict with SM
patient interaction
• 56% patients desire SM communication with
provider
22. Public Health Benefits
• Public Health Department
• CDC tracking for infectious disease
• Red Cross tracking for natural disasters
• Citizen report for mass casualties
• Donate Life (23-fold surge in profile posts)
• WHO- influenza A epidemic, (11,700+ followers)
• Asthma Risk Map
23. Patient Education
• Ice Bucket Challenge
• Virtual Communities
• Research
• Caring Bridge
• Patients Like Me
• Track Health Progress
• Real Time Updates
• Immediately Accessible
24. Organizational Promotion
• Health Care Organizations
– 70% usage rate
• Professional Societies
• Advocacy Groups
• Universities
• Enhance visibility
– 57% consumers impacted
– 81% correlate cutting-edge technology
25.
26. Social Media Powerhouses
• Universities
– Duke, Johns Hopkins, University of Texas, Mayo Medical School,
Stanford, Princeton, Harvard
• Hospitals
– MD Anderson Cancer Center, Children’s Hospital of Philadelphia,
Mayo Clinic, Christ Hospital Health Network, New York
Presbyterian, Boston Children’s
• Organizations
– American Medical Association, American Nurses Association
27. Possibilities
• Posting clinical achievements
• Patient resources
• Branded You-Tube channels
• Tweeting surgery updates in surgery
• Hootsuite
http://www.childrenshospital.org/patient-resources/connect-with-us
31. . Mayo Clinic
Social Media
Mission
Statement
• to provide an
authentic voice
for patients and
health care
professionals,
building
relationships
through the
revolutionary
power of social
media
32. Are people really using health apps?
• 6,000 reported in 2010
– 2million+ in 2016
• Examples
– Poison Control
– American Heart Association
– Center for Disease Control
– New York City Department of Health
• CDC Contest
– $35,000 in prizes
41. How do consumers know if an app is “good”?
• Robert Wood Johnson Foundation (2011)
• Guidelines to judge public healthcare apps
– Based on evidence-based guidelines
– Offer periodic message alerts
– Offer the option to social support resources
– Provide links to proven services
• **All within the framework of guiding behavior change**
51. Iron Kids
• *The ultimate video workout program and training app for young athletes.*
Learn healthy strength training from nationally recognized sports medicine physician Jordan D.
Metzl, MD, FAAP! IronKids provides everything a young athlete needs to safely and effectively build
strength, balance, and fitness; prepare to excel in sport; and keep playing by preventing injury.
Includes video instruction on 9 exercises to work the core, upper body, and lower body; strength
training pointers; and tools to create custom workouts.
COMPLETE IRONKIDS WORKOUT PROGRAM:
● 45-minute workout and program
● Video clips and descriptive summaries of 9 different exercises
● Core, upper body, and lower body training
● Videos on strength training pointers, basics, and principles
● Tailor you workout to specific needs based on sport, season, body, etc.
58. Cautionary Tales
• Venting about tough days
• Compassionate intentions
• Boundary issues/live streaming
• Poor reviews
59. Mitigating Risks
• Do not disclose patient information on SM (HIPAA).
• Do not respond to healthcare questions on SM (unlicensed practice
of medicine).
• Be cognizant of state boundaries and laws.
• Keep separate personal and and professional SM accounts.
• Regularly check your SM accounts.
• Retain strong privacy settings.
• Develop SM policies for your practice.
See AMA Guidelines for Social Media Use
60.
61. SM Policies
• Restricted access in the workplace
• Inappropriate Use
• Ramifications for abuse
• Responsibility to report
• Clarification of spokesperson role/logo and
trademark use
• Release of civil liability
Consumer Reports has published information regarding available health applications. As of 2010, there were close to 6,000 consumer health applications available and the number is expected to dramatically increase (LA Times, 2010). The Robert Wood Johnson Foundation (2011) has information on their website for consumers, educating them about the use of health applications. There are many applications available from entities such as Poison Control, the New York City Department of Health, the American Heart Association, and the Centers for Disease Control (CDC). The CDC recently gave $35,000 in prizes for the most innovative applications that used the CDC flu data.
75,000 apps in android market
500,000 apps in iphone