Thank you Mets and Yankees! In February we spent two weeks in New York City for a couple of workshops and presentations. We met great people, agencies and studios and had interesting conversations. Enjoy a couple of thoughts along with some impressions of the Big Apple. Stay in touch. Annabel&Johannes schatziundschatzi.com schatziundschatzi.wordpress.com

1. It‘s not where you take things from,
it‘s where you take them to.
February 2010

2. The answer is advertising.
What is the question?

3. Work to find the problems.

4. happy chaos

5. Yes, and ...

6. Expansionists vs. Reductionists

7. Accept as normal the
anxiety that comes
from not knowing
what to do.

8. The idea is good
and the design looks beautiful.

9. Adress all aspects of the problem at once.

10. Begin crafting strategy, knowing that it may or
may not work out as you approach the solution.

11. Everything
communicates.

12. IDENTIFY + INSIGHT + IDEAS + IMPACT = INNOVATION
The habit of continually doing things in new ways to make a positive difference to our working lives.

13. Avoid falling in love with your ideas.

14. In what mode is the person?
BSP (Behavioural Support Plan)

15. People are partners.

16. A good ad doesn‘t look like an ad.

17. Old solutions can‘t solve new problems.

18. We collect different kind of creatives.

19. Concept and detail inform each other.

20. Think of yourself as direct marketing.

21. Thank you New Yorkers!