1. Guest Blog Posting to Build Links
Advanced Link Building: Part 3
Visible.net
By
Cody Barrus

2. We Will Cover
● What is Guest
Posting
● Finding quality guest
post goals
● Query Email
● Writing the post
● Follow Through

3. Long Term Goals
● Grow your link building tools
● Improve SERP results
● Raise Page Rank
● Increase referral traffic
● Build your brand

4. Tools you will need
Download and install -
Note: these are the same tools from Part 2
● Google Chrome:
https://www.google.com/intl/en/chrome/browser/
● Install these Google Chrome extensions
 SEO Site Tools
https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc
 Status Pagerank/Alexa Toolbar
https://chrome.google.com/webstore/detail/bjgpmafbkgcchdjehdpnfgfgbdfahapa

5. Finding a Site: Blog Search
● Finding a site to guest post on can be
difficult depending on your niche
● First you can use a blog search as in Part 2.
“blog:search term”
● For example:
 Blog:college sports
 Blog:cooking
 Blog:organic living

6. Finding a Site: Guest Post Search
● Another search tool you can use is the
Guest Post search
● Search “guest post search term”
● For Example:
 guest post dogs
 guest post wine
 guest post boats

7. An Example
● Here we searched “guest post cooking”

8. Checking the Site
● Using our tools we check the site's as in Part 2
● Check the PR on the Home Page
● Make sure the content on the blog is high
quality

9. Verify the Site Accepts Guest
Posts
Look for:
● “Guest post” in blog titles
● Multiple authors
● Submit Page

10. Another Search Tool
● So you've found a guest post
● Now it's time to author search on google to see
where else this author has guest posted
● Search “author:author name”
● Wherever this author has posted is open game
for you to submit to

11. Before Reaching Out
● This site has a PR higher than 2 and accepts
guest posts, time to reach out!
● Find the sites contact info, generally listed on a
Contact or About page.
 Some sites have a submit
page where you can
submit your guest post
directly
● Brainstorm blog topics

12. Example of a Guest Post
Proposal
● Email is short and direct
● Mentions site owner by name (if you can find it)
● Gives a link to an example blog post

13. After They Say Yes:
The Guest Post
● Take your time and write informative and
interesting content
● Its ok to base your guest blog post on other
posts you've read
 Don't copy anything
 write from your unique point of view
● Research all facts
● Include a Bio at the end which includes a link to
your website

14. After the Post Has Been Posted:
The Follow Through
● If they forget to post a link to your site in the
body of the blog post, email them a gentle
reminder
● Share a link to your guest
blog post using your social
networks like Facebook and
Twitter

15. Benefits
● It doesn't take many high quality backlinks to
get results
● The more backlinks you build, the great the
benefits
● Increase in SERPs and organic traffic
● Increase referral traffic (take advantage of this
by offering deals the day a post is published)

16. Good Luck
● Slide show by Cody Barrus-
cody.barrus@visible.net
● Visible.net