1. How to be:
A Better Blogger
Larry Deane, Side Income Blogging
http://sideincomeblogging.com
2. Quick History
● I started in 2006 on a personal finance blog
called Gather Little by Little, anonymously.
● GLBL became a top 10 personal finance
blog in 2008
● Started doing design and development work
for other bloggers in 2008
● Sold GLBL for more than $25,000 in 2009
● Started Side Income Blogging in 2010
● Have a number of "niche sites".
● I blog part-time and work in IT full-time.
3. The blogger is greater than the blog
● Be unique - What does your blog provide
that other blogs in your niche do not.
● About page - Include your picture and tell
people about you and your blog
● Share yourself and your story - Include
your story in your articles and on your about
page.
● Be honest and blog with integrity
● Blog with passion - If you aren't
passionate, than its time to move on.
4. Always put your readers first
● Always make decisions by factoring in your
readers perspective
● Write for your readers, not social media or
search engines
● Provide them with value and strive to be
helpful
● Always make your readers a priority
● Give generously
5. Be social and approachable
● Writing and publishing alone isn't enough
● Be active on social media - engage with
people and build relationships
● Respond to comments on your blog
● Respond to emails from readers
● Encourage your readers to interact - I
include 2 questions on my "welcome" email
and encourage them to send me their
answers.
6. Build an email list
● Email is not dead.
● Start an email list - mail out updates and/or a
newsletter
● Include subscribe forms all over your blog
● Give people a reason to sign-up
● Encourage your readers to visit your blog
and content in your emails.
● Encourage your readers to share your
content with others
7. Do basic keyword research and SEO
● Write your article first, focusing on the reader
● Use the Google Adwords Keyword tool - use
exact local search volume
● Do keyword research and tweak the article
for search engines and keywords
● Use the Yoast SEO Optimization plugin
● Use an SEO optimized theme
8. Write articles for other blogs
● Increases your readership
● Increases your exposure
● Builds your authority
● Helps out the other blog and blogger
● Builds back links
● Increases your Authorship
● Builds relationships
● A classic Win/Win
9. Implement Google Authorship
● Your picture will show next to your articles
on SERPs
● Authorship will increase your ranking on
SERPs
● Allows Google to know you, and filter out
spam and duplicate content
● Establishes credibility
● Easy to implement
● Brand recognition
10. Less is more
● Great content posted less often is better
than mediocre content posted more often
● People generally don't unsubscribe becuase
you don't send enough emails
● Less ads payout better than more ads
● Blogs are made to be read, don't distract
your readers with tons of widgets and
gizmos - if it doesn't provide value, remove
it.
● You need more white space than you think.