Jim Boykin

CEO/Founder of Internet Marketing Ninjas
Owner WebmasterWorld.com, Devshed, SEOChat and More.

Panda’s, Pengui...
Founded We Build Pages in 1999
Rebranded to
Internet Marketing Ninjas in 2011

IMNinjas.com/adtech
us: nyc pw: ninja

@jim...
You may know some of these Ninjas

Ann Smarty
Kim Krause Berg
Chris Boggs
Kris Jones
Jen Van Iderstyne
IMNinjas.com/adtech...
You may know some of our Communities

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Used to be 1000
pages, but we added
99,000 new pages.
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Do Visitors
Ever Return
to your
Website?

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Poor“User Experience”

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Do People
Search For
Your Brand?

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Pogosticking
vs.
Bounce Rate
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
We only do
“White Hat”
Link Building.

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
And here’s
the 5 phrases
we’re
targeting.

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
We need at least X # of Links Per Month.
And make sure the pages have PageRank,
And make sure they all come from pages abo...
We’ve already
got the “Low
Hanging Fruit”
Links.

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
We submitted to tons of
Directories,
Article Syndication,
profile pages,
Forum Links
Blog Reviews
Interlinks your own
Netw...
We need
links to rank
higher for
“Blue
Widgets”
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
A Few Link Building Myths
There is no such thing as
“Hundreds of Directories"
There is no such thing as
“Hundreds of Artic...
Most Common Backlink Anchor
Text is all Keyword Phrases
and not Branded Phrases
BobsWidgets.com
Top 5 Most Common Backlink...
Too Much
Exact Match
Anchor Text

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Do you have few pages with backlinks to them
…or are you a thin affiliate
(How can you get lots of subpages that get signa...
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Penguin Solutions
The Disavow Backlinks tool

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
tools.seochat.com

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Please let me out
of Jail.
I will stop chasing
short tail and I will
do great things to
build my brand
from now on.
IMNinj...
What Can I
do that will
send the
good signals
to the search
Engines?
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Do Brands worry
about getting links?
I don’t have to ask for links
….But when I started I did.

IMNinjas.com/adtech
us: ny...
Send Quality Brand Signals to your Site
It’s Links + Everything Else
.

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
These Brands are talked about online by
Real People (in links and social).

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboy...
Long Tail
vs.
Short Tail
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Awards
and Badges

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Contests

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Widgets and
Applications
and Quizzes

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Create Guides
and Learning
materials

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Some ideas of things to write about or to explore.

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
We are ALL Authors

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
It’s not just the Google Author Tag!
Having a Google Profile
just fills in some blanks
they may not have
already known.
…B...
Google is Connecting
Sources, Influencers,
Industries.
Through mapping the
web of people…anything
they can connect, they
c...
Get Links from Trusted People
To quote Google’s Agent Patent:
Similarly, if the signer has a large reputational score
due ...
“…We're doing a better job of detecting
if someone is an authority in a specific
space, (could be medical, could be
travel...
“Within search results,
information tied to verified
online profiles will be ranked
higher than content without
Eric Schmi...
“Within search results,
information tied to
verified online profiles
will be ranked higher
than content without
such verif...
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Quotes from Agent Rank Patent
About Authorship

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Assuming that a given writer has a high
reputational score, representing an
established reputation for authoring
valuable ...
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
A Lot of References from
Authors and Pages =
High Author Rank.
“…the reputation of a particular agent, and therefore the
r...
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Google Authorship

Google AuthorRANK

Verifying the
authorship of content
using Rel=“author”
and Google Plus
account

Usin...
1. Link your content to your Google profile
ie, <a href="https://plus.google.com/109412
257237874861202? rel=author">Jim B...
If you write
somewhere else (ie,
a Guest Article/Post)
Then include this
code on that page.
<a href=https://plus.google.co...
Google Webmaster Tools Author Stats

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Look at the
average
position
and the
unbelievable
click-through
for some of
Ann’s
verified
content!
IMNinjas.com/adtech
us...
REL=“PUBLISHER”
For Businesses and Brands

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
REL=“Author”
Ties
*Personal*
G+ Profile
to
*Individual Articles *

REL=“Publisher”
Ties
*BUSINESS*
G+ Pages
to
*The Whole ...
REL=“AUTHOR”

REL=“PUBLISHER”

*YOUR
HEADSHOT*
FOR
ANY SEARCH
QUERY

*YOUR G+ PAGE
SNIPPET*
FOR
NAVIGATIONAL
QUERY

IMNinj...
REL=“AUTHOR”

REL=“PUBLISHER”

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
If you’re not going to write
Great Content,
then don’t bother writing at all.
If you are going to write,
try to get your c...
Blogging for
the sake of
blogging is
not going to
help you..

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Do you have trusted people in the community
who talk about your site?
(Get trusted people to talk about your site.)

IMNin...
1. Identify Your Community

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
2. Build Relationships in those Communities.

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
3. Make friends with Community
Ie, Twitter, FB, g+, Forums , Q & A
Create good network of community
friends/followers/circ...
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Hire An Authority to Work for You

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Start Blogging

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Grow Your Community /Brand / Portal

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Identify Influencers - Start approaching influencers Become their friends

IMNinjas.com/adtech
us: nyc pw: ninja

@jimboyk...
“The true cost of
remaining
anonymous,
then, might be
irrelevance.”
Eric Schmidt –
Executive Chairman
of Google
IMNinjas.c...
IMNinjas.com/adtech
us: nyc pw: ninja

@jimboykin
Get Links/Likes/Engagement/Trust/Loyalty/Brand/Signals
w/o looking like a Spammy SEO – Doing Real Things!

IMNinjas.com/ad...
Tips from Jim Boykin
1. Stop Chasing the Short Tail
2. Write Great Content to get Links and mentions
3. Start Making Conne...
Find Brand/Product
evangelists.
Have them write for you on
your blog.
Have them write on your
product pages.
Have them wri...
How we can Help You:

Prices starting at 10k/month

How you can do this:
•We help you with content writing content, buildi...
Jim Boykin

CEO/Founder of Internet Marketing Ninjas
Owner WebmasterWorld.com, Devshed, SEOChat and More.

Panda’s, Pengui...
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Boykin adtech-nyc-2013

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  • 30s
  • 4 min*remove The user must feel that they have reached their final destination.
    They must feel their search is over
    Understand the intent of your visitors from Google. – and serve it.
  • 2 min
  • 30s
  • Boykin adtech-nyc-2013

    1. 1. Jim Boykin CEO/Founder of Internet Marketing Ninjas Owner WebmasterWorld.com, Devshed, SEOChat and More. Panda’s, Penguin’s, Humming Birds, Authors, and the Future of SEO and Online Marketing. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    2. 2. Founded We Build Pages in 1999 Rebranded to Internet Marketing Ninjas in 2011 IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    3. 3. You may know some of these Ninjas Ann Smarty Kim Krause Berg Chris Boggs Kris Jones Jen Van Iderstyne IMNinjas.com/adtech us: nyc pw: ninja Bonnie Stefanick Joe Hall Sean Cohen Suzy Gray Chris Sullivan @jimboykin Jim Boykin Frank Bauer Bill Atchison Neil Marshall
    4. 4. You may know some of our Communities IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    5. 5. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    6. 6. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    7. 7. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    8. 8. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    9. 9. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    10. 10. Used to be 1000 pages, but we added 99,000 new pages. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    11. 11. Do Visitors Ever Return to your Website? IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    12. 12. Poor“User Experience” IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    13. 13. Do People Search For Your Brand? IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    14. 14. Pogosticking vs. Bounce Rate IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    15. 15. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    16. 16. We only do “White Hat” Link Building. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    17. 17. And here’s the 5 phrases we’re targeting. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    18. 18. We need at least X # of Links Per Month. And make sure the pages have PageRank, And make sure they all come from pages about “X Topic”. And make sure that the anchor text is “Blue Widgets”….(or a mix of commercial phrases), And make sure the links go to these commercial pages…. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    19. 19. We’ve already got the “Low Hanging Fruit” Links. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    20. 20. We submitted to tons of Directories, Article Syndication, profile pages, Forum Links Blog Reviews Interlinks your own Network of Sites IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    21. 21. We need links to rank higher for “Blue Widgets” IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    22. 22. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    23. 23. A Few Link Building Myths There is no such thing as “Hundreds of Directories" There is no such thing as “Hundreds of Article Syndication sites" There is no such thing as “”Hundreds of Blog Reviews" There is no such thing as “Hundreds of Guest Posts" There is no such thing as “Hundreds of Forum Comments" IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    24. 24. Most Common Backlink Anchor Text is all Keyword Phrases and not Branded Phrases BobsWidgets.com Top 5 Most Common Backlink Anchor Text Cheap Widgets Discount Widgets Online Widgets Widget Store buy Widgets IMNinjas.com/adtech us: nyc pw: ninja Bobs Widgets www.bobswidgets.com BobsWidgets.com Bob Jackson Widgets Bob’s Store @jimboykin
    25. 25. Too Much Exact Match Anchor Text IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    26. 26. Do you have few pages with backlinks to them …or are you a thin affiliate (How can you get lots of subpages that get signals?) IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    27. 27. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    28. 28. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    29. 29. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    30. 30. Penguin Solutions The Disavow Backlinks tool IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    31. 31. tools.seochat.com IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    32. 32. Please let me out of Jail. I will stop chasing short tail and I will do great things to build my brand from now on. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    33. 33. What Can I do that will send the good signals to the search Engines? IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    34. 34. Do Brands worry about getting links? I don’t have to ask for links ….But when I started I did. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    35. 35. Send Quality Brand Signals to your Site It’s Links + Everything Else . IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    36. 36. These Brands are talked about online by Real People (in links and social). IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    37. 37. Long Tail vs. Short Tail IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    38. 38. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    39. 39. Awards and Badges IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    40. 40. Contests IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    41. 41. Widgets and Applications and Quizzes IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    42. 42. Create Guides and Learning materials IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    43. 43. Some ideas of things to write about or to explore. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    44. 44. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    45. 45. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    46. 46. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    47. 47. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    48. 48. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    49. 49. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    50. 50. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    51. 51. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    52. 52. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    53. 53. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    54. 54. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    55. 55. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    56. 56. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    57. 57. We are ALL Authors IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    58. 58. It’s not just the Google Author Tag! Having a Google Profile just fills in some blanks they may not have already known. …But with a profile you do get a picture. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    59. 59. Google is Connecting Sources, Influencers, Industries. Through mapping the web of people…anything they can connect, they collect….Linkedin Twitter - Facebook Emails – Bio’s Usernames (ie, forums username) …AND Google Plus. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    60. 60. Get Links from Trusted People To quote Google’s Agent Patent: Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    61. 61. “…We're doing a better job of detecting if someone is an authority in a specific space, (could be medical, could be travel, whatever) and trying to make sure that those rank those a little more highly if you're some type of authority...“ Matt Cutts – Penguin 2.0 pre release IMNinjas.com/adtech @jimboykin talk.pw: ninja us: nyc
    62. 62. “Within search results, information tied to verified online profiles will be ranked higher than content without Eric Schmidt – Executive Chairman of Google such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    63. 63. “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, Eric Schmidt – Executive Chairman of Google IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    64. 64. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    65. 65. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    66. 66. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    67. 67. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    68. 68. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    69. 69. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    70. 70. Quotes from Agent Rank Patent About Authorship IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    71. 71. Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    72. 72. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    73. 73. A Lot of References from Authors and Pages = High Author Rank. “…the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents…” IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    74. 74. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    75. 75. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    76. 76. Google Authorship Google AuthorRANK Verifying the authorship of content using Rel=“author” and Google Plus account Using author information to rank web pages IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    77. 77. 1. Link your content to your Google profile ie, <a href="https://plus.google.com/109412 257237874861202? rel=author">Jim Boykin</a> 2. Link to your content from your profile Sign in to your Google Profile Click Edit profile. Click the Contributor To section on the right and then click Add custom link. 3. Test http://www.google.com/webmasters/tools/richsnippet s IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    78. 78. If you write somewhere else (ie, a Guest Article/Post) Then include this code on that page. <a href=https://plus.google.com/u/0/YourGoogle AccountID?rel=author>Your First and Last Name on Google+</a> IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    79. 79. Google Webmaster Tools Author Stats IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    80. 80. Look at the average position and the unbelievable click-through for some of Ann’s verified content! IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    81. 81. REL=“PUBLISHER” For Businesses and Brands IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    82. 82. REL=“Author” Ties *Personal* G+ Profile to *Individual Articles * REL=“Publisher” Ties *BUSINESS* G+ Pages to *The Whole Site* Claim Articles Claim Site IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    83. 83. REL=“AUTHOR” REL=“PUBLISHER” *YOUR HEADSHOT* FOR ANY SEARCH QUERY *YOUR G+ PAGE SNIPPET* FOR NAVIGATIONAL QUERY IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    84. 84. REL=“AUTHOR” REL=“PUBLISHER” IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    85. 85. If you’re not going to write Great Content, then don’t bother writing at all. If you are going to write, try to get your content cited by trusted people. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    86. 86. Blogging for the sake of blogging is not going to help you.. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    87. 87. Do you have trusted people in the community who talk about your site? (Get trusted people to talk about your site.) IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    88. 88. 1. Identify Your Community IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    89. 89. 2. Build Relationships in those Communities. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    90. 90. 3. Make friends with Community Ie, Twitter, FB, g+, Forums , Q & A Create good network of community friends/followers/circles + have real relationships IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    91. 91. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    92. 92. Hire An Authority to Work for You IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    93. 93. Start Blogging IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    94. 94. Grow Your Community /Brand / Portal IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    95. 95. Identify Influencers - Start approaching influencers Become their friends IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    96. 96. “The true cost of remaining anonymous, then, might be irrelevance.” Eric Schmidt – Executive Chairman of Google IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    97. 97. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    98. 98. Get Links/Likes/Engagement/Trust/Loyalty/Brand/Signals w/o looking like a Spammy SEO – Doing Real Things! IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    99. 99. Tips from Jim Boykin 1. Stop Chasing the Short Tail 2. Write Great Content to get Links and mentions 3. Start Making Connections with Influencers 4. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic) 5. Get Signals and Traffic to you site from Social Places 6. Get Signals to your site from Hubs and Authorities in your Industry 7. Find ways to get people to return to your site. 8. Use Authors on your site, & get links and citations from real people. 9. Build great “things” for your site (widgets, quizzes, contests, tools) 10. Create Great Resources so you don’t have to ask for links. 11. Build Your Brand/Community IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    100. 100. Find Brand/Product evangelists. Have them write for you on your blog. Have them write on your product pages. Have them write about you and your products in other places. ( t, f, g+, and their website).... As a brand enthusiast/evangelist IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    101. 101. How we can Help You: Prices starting at 10k/month How you can do this: •We help you with content writing content, building widgets, apps, quizzes, contests, run social campaigns, find/build brand evangalist, participate in related communities, get real people to blog for you, become connected with your community and influencers, build a community on your site, and do other various real online marketing strategies to get people talking about your brand. Results: •Experts writing quality content for your site •Brand enthusiast who know what they’re talking about writing & promoting for your brand. •Real Authors credited on your site •Real Resources on your site that are of value to others to use and to continue to go back to. Real pages that can get trusted citations from others •You can be more trusted, and have more and better trusted signals going to your site than any of your competitors can using this method. •Your SEO will be Real, and you can sleep at night. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin
    102. 102. Jim Boykin CEO/Founder of Internet Marketing Ninjas Owner WebmasterWorld.com, Devshed, SEOChat and More. Panda’s, Penguin’s, Humming Birds, Authors, and the Future of SEO and Online Marketing. IMNinjas.com/adtech us: nyc pw: ninja @jimboykin

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