G322 TV Drama and Representation andAudience and Institutions: UK Film The Key Points
TV Drama and Representation• Section A of the exam.• 30 minutes to watch clip (4 times) and make notes.• 45 minutes to write your response.• Don’t bother with introductions or conclusions: these won’t gain you any marks.• Consider using note-making time to ‘plan’ your answer.
TV Drama and Representation• You must comment on… – Camera – Sound And how they link to… – Mise-en-scene – Editing – Representation• Failure to discuss any of these areas will reduce your mark!
Camera – shots, angle, movement and composition• Shots: establishing shot, master shot, close-up, mid-shot, long shot, wide shot, two-shot, aerial shot, point of view shot, over the shoulder shot, and variations of these.• Angle: high angle, low angle, canted angle.• Movement: pan, tilt, track, dolly, crane, steadicam, hand-held, zoom, reverse zoom.• Composition: framing.
Mise-en-scene• Production design: location, studio, set design, costume and make-up, properties.• Lighting; colour design.
Editing• Cutting: shot/reverse shot, eyeline match, graphic match, action match, jump cut.• Other transitions, dissolve, fade-in, fade- out, wipe, superimposition, long take, short take, slow motion, post-production, visual effects.
Representation “representations of individuals, groups, events or places…”• Gender• Age• Ethnicity• Sexuality• Class and Status• Physical ability/disability• Regional identity
Keywords…• All the terminology mentioned on the previous slides are keywords.• Other you could mention include… – Realism – do the different techniques used work to make the piece realistic? – Verisimilitude – the construction of a believable world. – Stereotypes – how we expect people and places to be.
What could you be shown? Type of drama Examples… • Teen dramas • Skins, Hollyoaks. • Soap operas • Eastenders, Corrie, • Period dramas Emmerdale. • Hospital dramas • Rome, Bleak House, Life • on Mars. Crime dramas • Casualty, Holby City. • The Bill, Prime Suspect, Life on Mars, Cracker, Morse, Frost.• Realism?• What are they used to represent?
The Mark SchemeLevel 4Explanation/analysis/argument (16-20 marks)• Shows excellent understanding of the task• Excellent knowledge and understanding of the technical aspects used in the extract• Excellent discussion of the extract’s representations, clearly linked to textual analysis• Clearly relevant to set questionUse of examples (16-20 marks)• Offers frequent textual analysis from the extract – award marks to reflect the range and appropriateness of examples• Offers a full range of examples from each technical area• Offers examples which are clearly relevant to the set questionUse of terminology (8-10 marks)• Use of terminology is relevant and accurate
Video Games• Section B.• 45 minutes to respond to 1 question.• Question will ask you to discuss the processes of production, distribution and exhibition in Video Games.• Your answer should make reference to specific examples from the case study we have studied.
The Case StudyYour answer can should contained detailed examples.• You should refer to one main case study and use other examples to back yourself up.
Production / Distribution / Exhibition The question requires you to discuss these three areas…• Production – Processes (publisher, developer, budgets and so forth) and decisions that take place when making a video game.• Distribution – Advertising, marketing, merchandising and delivering the game.• Exhibition – The different ways in which the audience can ‘consume’ game.You should also make reference to…
Synergy• In media economics, synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, soundtracks, books, Internet or action figures etc.• Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements.
Proliferation (through technology)• Downloading – DLC, games.• Social Networking Sites – marketing and buzz• Accessibility – everywhere?• Control – licences have to granted by the big three.
“The importance of technological convergence for institutions and audiences” What does convergence mean and why is it important?• When two or more technologies come together to create a new technology.• Audiences: Everything in one product.• Institutions: Audiences tied to one product.
Us challenging them…• Remember that YOU are a key part of the film industry.• YOUR behaviour influences what they (the institutions) do.• Be prepared to comment on the power of the audience!
The Question• Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studied.Or maybe…• What issues / decisions do institutions face when releasing their products?• How do audiences influence institutional decisions?
The Mark SchemeLevel 4Explanation/analysis/argument (16-20 marks)• Shows excellent understanding of the task• Excellent knowledge and understanding of institutional/audience practices – factual knowledge is relevant and accurate• A clear and developed argument, substantiated by detailed reference to case study material• Clearly relevant to set questionUse of examples (16-20 marks)• Offers frequent evidence from case study material – award marks to reflect the range and appropriateness of examples• Offers a full range of examples from case study and own experience• Offers examples which are clearly relevant to the set questionUse of terminology (8-10 marks)• Use of terminology is relevant and accurate
Revising• The blogs• The booklets and resources• The internet• Youtube• And these… – http://blackpoolmedia.wordpress.com/category/representat – http://6thformnoodle.blogspot.com/search/label/Year%2012