- Startups are focused on searching for a scalable and repeatable business model through continuous customer validation and pivoting if needed. In contrast, large companies execute established business models through planning and accounting.
- Traditional processes like marketing, sales, engineering are inappropriate for startups still searching for a model. Startups require agile development and customer development focused on hypothesis testing.
- Once a startup finds product/market fit and a repeatable sales process, it transitions to a large company focused on growth, processes, and management over leadership. Accounting takes priority over metrics like in large companies versus the search focus of startups.
1. Why Accountants Don’t Run Startups Steve Blank Stanford - School of Engineering U.C. Berkeley - Haas School Of Business www.steveblank.com Twitter: sgblank
39. i.e. Product/Market fit- Repeatable sales model - Managers hired What’s A Startup? A Startup is the organization used to search for a scalable business model
119. Customer Discovery CustomerDiscovery CustomerValidation Company Building CustomerCreation Stop selling, start listening Test your hypotheses Continuous Discovery
125. Traditional Product DevelopmentUnit of progress: Advance to Next Stage Waterfall Requirements Design Problem: known Solution: known Implementation Verification Maintenance Source: Eric Rieshttp://startuplessonslearned.blogspot.com
126. When the Customer Problem is Known “Product Owner” or in-house customer Problem: Known Solution: Unknown Source: Eric Rieshttp://startuplessonslearned.blogspot.com
127. Agile - Customer Problem is KnownUnit of progress: a line of working code “Product Owner” or in-house customer Problem: Known Solution: Unknown Source: Eric Rieshttp://startuplessonslearned.blogspot.com
128. When the Customer Problem is Unknown Problem: Unknown Solution: Unknown Source: Eric Rieshttp://startuplessonslearned.blogspot.com
129. Lean Startup- Customer Problem is UnknownUnit of progress: learning about customers Problem: Unknown Solution: Unknown Source: Eric Rieshttp://startuplessonslearned.blogspot.com