• Share
  • Email
  • Embed
  • Like
  • Private Content
E245 autonomow week8

E245 autonomow week8






Total Views
Views on SlideShare
Embed Views



10 Embeds 7,122

http://steveblank.com 6716
http://cloud.feedly.com 210
url_unknown 177
http://www.slideshare.net 5
http://webcache.googleusercontent.com 4
http://translate.googleusercontent.com 4
http://steveblank.wordpress.com 3
http://inoreader.com 1
http://www.financezr.com 1
http://feedly.com 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    E245 autonomow week8 E245 autonomow week8 Presentation Transcript

      Team Autonomow
      ENGR-245 – Week 8 Presentation
      Organic Carrot Field, Avenal, CA
    • The Business Plan Canvas Updated
      • Technology Design
      • Marketing
      • Demo and customer feedback
      • Farming conventions.
      • Demo, demo, and demo!!
      • Proximity is paramount
      • Mid/Large Organic Farmers
      • Agricultural corporations
      • Weeding Service Providers
      • Mid/Large Conventional Farmers
      • Research Labs
      • Equipment Manufacturer
      • Distribution Network
      • Service Providers
      • 2 or 3 Key Farms
      • Cost Reduction
      • Remove labor force pains
      • Eliminate bio-waste hazards
      • IP – Patents
      • Video Classifier Files
      • Robust Technology
      • Direct Service
      • Indirect Service
      • … then Dealers
      • Direct Service with equipment rental
      • Low density: $1,500/d
      • High density: $6,000/d
      • R&D
      • Bill of Materials
      • Training & Service
      • Sales
    • CarrotBot
      Machine Vision data collection platform
      Monochrome & Color Cameras
      Laser-line sweep (depth measurement)
      Encoders (position/velocity)
      Onboard data acquisition & power
      CarrotBot 1.0
    • Carrotbot – key findings
      Light control is critical
      Adjust for lens focal length
      More robust drive train
      Next steps:
      Hyper-spectral imaging (IR)
      Develop process for creating training sets
    • Partnership evolution
    • R&D Partner: UC davis
      Over 10 years of weed recognition and elimination research
      Hyper-spectral imaging
      Precision spray of hot organic oil
      No plans to start own company
      Open to joint proposal
      Dr. David Slaughter, UC Davis
      Source: “Autonomous robotic weed control systems”, D.C. Slaughter, et. al. Computers & Electronics in Agriculture, 2008
    • R&D Partner: LZH (GER)
      Laser Zentrum Hannover
      German laser research lab
      Currently studying using lasers for weed control
      Effective and efficient
      Maximal dose of 5 J mm2
      CO2 laser better absorbed than Diode laser
      Christian Marx, PhD student
      Source: “Laser Light Beams for Weed Control in Horticulture” C. Woltjen, et. al., LZH
    • Early Adoption partner: bolthouse
      2nd largest organic carrot grower in CA
      Technology-driven company
      Key decision makers are excited by this project
    • Bridge Partners: Service Industry
      Service Providers:
      Hines Pest and Weed Control (Watsonville, CA)
      Jack R Weed Control Service (Rocklin, CA)
      Western Farm Service Inc. (West Coast)
      Integrated Crop Pest Management & Control (Salinas, CA)
      Weed/Pest Management Consultants:
      Organic Ag Advisors (North San Juan, CA)
      The Organic Consulting Firm (Temecula, CA)
      Crop Production Services, Inc. (California)
    • Supply Chain Partners
      Imaging Hardware
      Implement Chassis
      Gonzales Machinery & Forge
      Northern Valley Fab
    • 2011 World Ag Expo
      Found a few companies for potential partnership … maybe OEM arrangement
      Solex Corp, Gonzales Machinery, Trimble
      Checking out the competition – RoboCrop. Only technology of its type, very rudimentary.
    • Q&A
    • Income Statement
      Key Assumptions:
      • # Machines goes from 4 to 33
      • Billable Days per machine from 5 to 12
      • Average Price goes from $1,274 to $3,750 per rental day (Tech I to Tech II)
      Costs – COGS:
      • Equipment expenses are $75k (Tech I) and $150k (Tech II). Useful life: 5 yrs
      • Long-term: one trainer/operator per 2 mach.
      • Fixed maint. cost are 10% of equip. exp.
      • Variable maint. cost are $200/billable day
      Costs – OPEX:
      • 3 CS/MS engineers in R&D
      • Sales force goes up from 1 to 9 reps
      • General Managers go up from 1 to 4 VPs
      • Staff goes up from 1 to 6 clerks
      • No debt in the first 3 years