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E245 autonomow week8
 

E245 autonomow week8

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    E245 autonomow week8 E245 autonomow week8 Presentation Transcript

    • Key PARTNERSHIPS
      Team Autonomow
      ENGR-245 – Week 8 Presentation
      Organic Carrot Field, Avenal, CA
    • The Business Plan Canvas Updated
      • Technology Design
      • Marketing
      • Demo and customer feedback
      • Farming conventions.
      • Demo, demo, and demo!!
      • Proximity is paramount
      • Mid/Large Organic Farmers
      • Agricultural corporations
      • Weeding Service Providers
      • Mid/Large Conventional Farmers
      • Research Labs
      • Equipment Manufacturer
      • Distribution Network
      • Service Providers
      • 2 or 3 Key Farms
      • Cost Reduction
      • Remove labor force pains
      • Eliminate bio-waste hazards
      • IP – Patents
      • Video Classifier Files
      • Robust Technology
      • Direct Service
      • Indirect Service
      • … then Dealers
      • Direct Service with equipment rental
      • Low density: $1,500/d
      • High density: $6,000/d
      Value-Driven
      • R&D
      • Bill of Materials
      • Training & Service
      • Sales
    • CarrotBot
      Machine Vision data collection platform
      Monochrome & Color Cameras
      Laser-line sweep (depth measurement)
      Encoders (position/velocity)
      Onboard data acquisition & power
      CarrotBot 1.0
    • Carrotbot – key findings
      Light control is critical
      Adjust for lens focal length
      More robust drive train
      Next steps:
      Hyper-spectral imaging (IR)
      Develop process for creating training sets
    • Partnership evolution
    • R&D Partner: UC davis
      Over 10 years of weed recognition and elimination research
      Hyper-spectral imaging
      Precision spray of hot organic oil
      No plans to start own company
      Open to joint proposal
      Dr. David Slaughter, UC Davis
      Source: “Autonomous robotic weed control systems”, D.C. Slaughter, et. al. Computers & Electronics in Agriculture, 2008
    • R&D Partner: LZH (GER)
      Laser Zentrum Hannover
      German laser research lab
      Currently studying using lasers for weed control
      Findings:
      Effective and efficient
      Maximal dose of 5 J mm2
      CO2 laser better absorbed than Diode laser
      Christian Marx, PhD student
      Source: “Laser Light Beams for Weed Control in Horticulture” C. Woltjen, et. al., LZH
    • Early Adoption partner: bolthouse
      2nd largest organic carrot grower in CA
      Technology-driven company
      Key decision makers are excited by this project
    • Bridge Partners: Service Industry
      Service Providers:
      Hines Pest and Weed Control (Watsonville, CA)
      Jack R Weed Control Service (Rocklin, CA)
      Western Farm Service Inc. (West Coast)
      Integrated Crop Pest Management & Control (Salinas, CA)
      Weed/Pest Management Consultants:
      Organic Ag Advisors (North San Juan, CA)
      The Organic Consulting Firm (Temecula, CA)
      Crop Production Services, Inc. (California)
    • Supply Chain Partners
      Imaging Hardware
      Lasers
      nLight
      Implement Chassis
      Gonzales Machinery & Forge
      Northern Valley Fab
    • 2011 World Ag Expo
      Found a few companies for potential partnership … maybe OEM arrangement
      Solex Corp, Gonzales Machinery, Trimble
      Checking out the competition – RoboCrop. Only technology of its type, very rudimentary.
    • Q&A
      Q&A:
    • Income Statement
      (backup)
      Key Assumptions:
      Revenue:
      • # Machines goes from 4 to 33
      • Billable Days per machine from 5 to 12
      • Average Price goes from $1,274 to $3,750 per rental day (Tech I to Tech II)
      Costs – COGS:
      • Equipment expenses are $75k (Tech I) and $150k (Tech II). Useful life: 5 yrs
      • Long-term: one trainer/operator per 2 mach.
      • Fixed maint. cost are 10% of equip. exp.
      • Variable maint. cost are $200/billable day
      Costs – OPEX:
      • 3 CS/MS engineers in R&D
      • Sales force goes up from 1 to 9 reps
      • General Managers go up from 1 to 4 VPs
      • Staff goes up from 1 to 6 clerks
      • No debt in the first 3 years