E245 autonomow week8

E245 autonomow week8






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E245 autonomow week8 E245 autonomow week8 Presentation Transcript

    Team Autonomow
    ENGR-245 – Week 8 Presentation
    Organic Carrot Field, Avenal, CA
  • The Business Plan Canvas Updated
    • Technology Design
    • Marketing
    • Demo and customer feedback
    • Farming conventions.
    • Demo, demo, and demo!!
    • Proximity is paramount
    • Mid/Large Organic Farmers
    • Agricultural corporations
    • Weeding Service Providers
    • Mid/Large Conventional Farmers
    • Research Labs
    • Equipment Manufacturer
    • Distribution Network
    • Service Providers
    • 2 or 3 Key Farms
    • Cost Reduction
    • Remove labor force pains
    • Eliminate bio-waste hazards
    • IP – Patents
    • Video Classifier Files
    • Robust Technology
    • Direct Service
    • Indirect Service
    • … then Dealers
    • Direct Service with equipment rental
    • Low density: $1,500/d
    • High density: $6,000/d
    • R&D
    • Bill of Materials
    • Training & Service
    • Sales
  • CarrotBot
    Machine Vision data collection platform
    Monochrome & Color Cameras
    Laser-line sweep (depth measurement)
    Encoders (position/velocity)
    Onboard data acquisition & power
    CarrotBot 1.0
  • Carrotbot – key findings
    Light control is critical
    Adjust for lens focal length
    More robust drive train
    Next steps:
    Hyper-spectral imaging (IR)
    Develop process for creating training sets
  • Partnership evolution
  • R&D Partner: UC davis
    Over 10 years of weed recognition and elimination research
    Hyper-spectral imaging
    Precision spray of hot organic oil
    No plans to start own company
    Open to joint proposal
    Dr. David Slaughter, UC Davis
    Source: “Autonomous robotic weed control systems”, D.C. Slaughter, et. al. Computers & Electronics in Agriculture, 2008
  • R&D Partner: LZH (GER)
    Laser Zentrum Hannover
    German laser research lab
    Currently studying using lasers for weed control
    Effective and efficient
    Maximal dose of 5 J mm2
    CO2 laser better absorbed than Diode laser
    Christian Marx, PhD student
    Source: “Laser Light Beams for Weed Control in Horticulture” C. Woltjen, et. al., LZH
  • Early Adoption partner: bolthouse
    2nd largest organic carrot grower in CA
    Technology-driven company
    Key decision makers are excited by this project
  • Bridge Partners: Service Industry
    Service Providers:
    Hines Pest and Weed Control (Watsonville, CA)
    Jack R Weed Control Service (Rocklin, CA)
    Western Farm Service Inc. (West Coast)
    Integrated Crop Pest Management & Control (Salinas, CA)
    Weed/Pest Management Consultants:
    Organic Ag Advisors (North San Juan, CA)
    The Organic Consulting Firm (Temecula, CA)
    Crop Production Services, Inc. (California)
  • Supply Chain Partners
    Imaging Hardware
    Implement Chassis
    Gonzales Machinery & Forge
    Northern Valley Fab
  • 2011 World Ag Expo
    Found a few companies for potential partnership … maybe OEM arrangement
    Solex Corp, Gonzales Machinery, Trimble
    Checking out the competition – RoboCrop. Only technology of its type, very rudimentary.
  • Q&A
  • Income Statement
    Key Assumptions:
    • # Machines goes from 4 to 33
    • Billable Days per machine from 5 to 12
    • Average Price goes from $1,274 to $3,750 per rental day (Tech I to Tech II)
    Costs – COGS:
    • Equipment expenses are $75k (Tech I) and $150k (Tech II). Useful life: 5 yrs
    • Long-term: one trainer/operator per 2 mach.
    • Fixed maint. cost are 10% of equip. exp.
    • Variable maint. cost are $200/billable day
    Costs – OPEX:
    • 3 CS/MS engineers in R&D
    • Sales force goes up from 1 to 9 reps
    • General Managers go up from 1 to 4 VPs
    • Staff goes up from 1 to 6 clerks
    • No debt in the first 3 years