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Consumer Behavior <ul><li>Consumer Behaviour is defined as the act of individuals directly involved  </li></ul><ul><ul><li...
Factors Affecting Consumer Behavior <ul><li>Culture  </li></ul><ul><li>( subcultures within culture ) </li></ul><ul><li>Di...
Consumer Behavior Model Er.Sartaj Singh Bajwa
Consumer Purchase Behavior <ul><li>Awareness  ( Need Recognition  ) </li></ul><ul><ul><li>Mass Media  </li></ul></ul><ul><...
Nicosia Model Of Consumer Buying Behavior <ul><li>Nicosia`s Model is divided into four attributes as follows : </li></ul><...
Seven Type Of Online Sessions <ul><li>Quickies  ( i.e finding sports , reading emails ) </li></ul><ul><li>Just the facts (...
Disintermediation <ul><li>The removal of organizations or business process layers responsible for certain intermediary ste...
Er.Sartaj Singh Bajwa
Benefits of Intermediation  <ul><li>Since intermediary company represent a large number of members in that specific market...
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Consumer behavior model

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Transcript of "Consumer behavior model"

  1. 1. Consumer Behavior <ul><li>Consumer Behaviour is defined as the act of individuals directly involved </li></ul><ul><ul><li>in obtaining and using consumer goods and services, </li></ul></ul><ul><ul><li>including the decision process that precedes and determine these acts </li></ul></ul>Er.Sartaj Singh Bajwa
  2. 2. Factors Affecting Consumer Behavior <ul><li>Culture </li></ul><ul><li>( subcultures within culture ) </li></ul><ul><li>Direct reference groups </li></ul><ul><li>(family, occupation, religion ) </li></ul><ul><li>Indirect reference group </li></ul><ul><li>( individual`s life cycle stages ) </li></ul><ul><li>Viral influencers </li></ul><ul><li>( opinion leaders ) </li></ul>Er.Sartaj Singh Bajwa
  3. 3. Consumer Behavior Model Er.Sartaj Singh Bajwa
  4. 4. Consumer Purchase Behavior <ul><li>Awareness ( Need Recognition ) </li></ul><ul><ul><li>Mass Media </li></ul></ul><ul><li>Search </li></ul><ul><ul><li>Catalogs , Sales People , Mass Media , Store Visits , Search engines , site visits </li></ul></ul><ul><li>Evaluation of Alternatives </li></ul><ul><ul><li>Reference Groups , Mass Media , Product Reviews </li></ul></ul><ul><li>Purchase </li></ul><ul><ul><li>Promotions , online promotions , discounts </li></ul></ul><ul><li>Post Purchase Behavior </li></ul><ul><ul><li>online updates , customer emails </li></ul></ul>Er.Sartaj Singh Bajwa
  5. 5. Nicosia Model Of Consumer Buying Behavior <ul><li>Nicosia`s Model is divided into four attributes as follows : </li></ul><ul><li>- Message Exposure </li></ul><ul><li>- Search & Evaluation </li></ul><ul><li>- Act Of Purchase </li></ul><ul><li>- Feedback </li></ul><ul><li>F:Imp DocE-CommercePersonalNicosia Model Of Consumer Behavior.doc </li></ul>Er.Sartaj Singh Bajwa
  6. 6. Seven Type Of Online Sessions <ul><li>Quickies ( i.e finding sports , reading emails ) </li></ul><ul><li>Just the facts ( finding and evaluating information from related sites ) </li></ul><ul><li>Single Mission ( going to unfamiliar sites in same category ) </li></ul><ul><li>Do it again ( going to favorites sites eg banking , chat rooms , facebook ) </li></ul><ul><li>Loitering ( leisurely visiting favorite sites , news , gaming ) </li></ul><ul><li>Information Please ( researching all aspects of a topic from many sites ) </li></ul><ul><li>Surfing ( exploring attention grabbing sites such as news and shopping ) </li></ul>Er.Sartaj Singh Bajwa
  7. 7. Disintermediation <ul><li>The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain </li></ul><ul><li>Reinter mediation </li></ul><ul><li>The process whereby intermediaries (either new ones or those that had been disinter mediated) take on new intermediary roles </li></ul><ul><li>eg . eBay.com Online auction services offer a form of reintermediation through their Web sites to get buyers and sellers connected. </li></ul>Er.Sartaj Singh Bajwa
  8. 8. Er.Sartaj Singh Bajwa
  9. 9. Benefits of Intermediation <ul><li>Since intermediary company represent a large number of members in that specific market segment, i.e., both the buyers and the sellers, it reduces the need for buyers and sellers to contact a large number of potential partners on their own. </li></ul><ul><li>The information available from the intermediary's database allows a buyer to screen out obvious unsuitable sellers and to compare the offerings of many different potential sellers quickly, conveniently, and inexpensively </li></ul>Er.Sartaj Singh Bajwa
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