saurabh gupta email saurabh_gupta@hotmail.com
mobile +44 (0)7588311929
all about design address Flat 3 Oakfield Court, London N3 2QB
creative
can Translate Management’s vision and customer insight into design solutions by
print
handling the complete project life cycle from creating concepts, managing
publication
team, designing through to production.
presentation
copywriting
have Eight years’ experience of working within multinational companies and
independently on country-wide, offshore and international projects for website
creating, managing and implementing brands. flash
retail
identity
is Passionate about utilizing Design as a problem solving profession with special
interest in sustainable and socially responsible design solutions. environment
interactive pdf
An organized thinker, articulate communicator, and self-driven professional
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with strong work ethics who believes in leading by example.
will Seeking a role at the intersection of creative services and management to
software
indesign
deliver business results by design
photoshop
dreamweaver
illustrator
education corel
flash
m.a. graphic design powerpoint
London Metropolitan University, UK / ’08 - ‘09 / First class with Merit word
- focus on ‘sense of place’ and ‘indigenous art’ in graphic design
expertise
b. engg. – printing technology
communication design
Pune University, India / ’96 - ‘00 / Distinction, Ranked 5th in the University
digital imaging
- projects on digital printing, typography and paper
public speaking
certificates: organizing
- design for persuasion: creating dynamic, multi-sensory experience research
- creating corporate identity and branding
National Institute of Design, India / ‘08 & ‘05 loves
movies
exploring
photography
recognition
• MA project on ‘Digitally Enabling and Re-interpreting Indigenous Art’ exhibited during London Design
Festival ’09, interviewed for University’s internet channel and mentioned on its website.
• Invited to give a talk on ‘Understanding Diversity through Traditional Arts’ at a conference on Migration
and Diversity at University of London.
• London Met International Scholarship winner and Student Academic Representative (StAR) for 2008-09
• Photograph selected from over a thousand entries for annual exhibition of Bangalore Photography Club.
• Multiple award winning performance at graduate level, including recognition for best paper presentation
at AnnamaIai University and nomination for Best Outgoing Student.

work
visiting lecturer | (PART TIME) OCT 09 – CURRENT
at Sir John Cass Dept. of Art, Media and Design, London Metropolitan University
• Mentoring BA Graphic Design students on live projects, helping them bridge gap between academics and
practical design. Continuing from Graduate Teaching Assistant role in which I trained undergraduate and
postgraduate students in software skills.
manager – design and creative services | AUG 07 – SEP 08
at Sodexo, a Fortune 500 company, world leading in food and facilities management services and service vouchers
• As the resource person for Sodexo brand in India I provided in-house all the creative services which were
earlier being outsourced, and extended responsibilities by handling their on-site implementation in south
India and locating new vendors for projects in this region.
• Conceived and implemented a retail visual identity that consolidated and strengthened Sodexo’s brand
presence and recall among end customers in the corporate food services business; implemented it on
client sites at Nokia, Dell, JPMC, TCS, Deloitte, etc; also created four food retail sub-brands.
• When Sodexo’s new global visual identity was launched worldwide in early 2008, implemented it in India
in a phased manner across the entire internal communications, marketing materials and sites.
• Gave an impetus to the promotional events of the food services division by uniquely branding each event
which directly resulted in increased foot-falls; encouraged by this response, several more such events
were launched. In all, worked on about 20 events in one year.
• Contributed to internal branding through design of corporate magazine ‘Kaleidoscope’, motivational
graphic panels at corporate headquarters and standardizing all internal documents in circulation.
independent designer | DEC 05 – JUL 07
• Took time off from full time employment and worked on a variety of turnkey projects that extended to
printing services, marketing activities and events.
• Major projects included: two promotional campaigns for BK Saraf Jewelers, Lucknow; a sales incentive
project for PVR Cinemas, Lucknow; corporate communications design for Nicobar Group, USA; exhibition
posters design for Eastern Venture, UK.
• Managed the design unit of Ashi Diamonds Inc., New York, at their India back office. Helped streamline
processes, recruitment and expansion of team, deployment of resources and training.
manager - design | OCT 01 – DEC 05
at Organic India, India's leading producer & exporter of certified organic herbal products
• Joined the company prior to its market launch to take charge of marketing communications. I am
privileged to have been part of the team that saw the company rise from being a startup to having
presence in fifteen countries. Part of its first overseas delegation to BioFach Germany.
• Created packaging, marketing material and exhibition design for a range of six herbal teas, fifteen
supplements and over thirty whole herbs.
• Gave shape to the company’s brand from scratch by establishing brand guidelines, house style, colour
palette and compiling an image library.
• Established packaging specifications, located vendors and supervised production for the first three years.
• Worked with clients in UK, Holland, Czech, Australia & France and teams in USA and Israel to customize
packaging and collateral as per the Organic specifications of their country.
executive - operations | OCT 00 – JUL 01
at Better Communications, a pre-press and graphics service provider
• My first step in the professional world was at the heart of India’s advertising industry, as in-charge of
company’s on-site branch at JWT that handled multi-lingual print ads. I was responsible for understanding
client requirement, delegating it to the team, supervising the process, ensuring delivery on time and
handling accounts. Worked on campaigns of several major national brands.