Graphic Design Basics (DMA103)

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Graphic Design Basics (DMA103)

  1. 1. Understanding Graphic DesignDMA103 Fundamentals of Digital Design
  2. 2. So, what is Graphic Design? Graphic design is a form of visual communication used to convey a message or information to an audience a visual representation of an idea It can persuade, inform, identify, motivate, enhance, organize,brand, rouse, locate, engage, and carry or convey many levels of meaning
  3. 3. So, what is Graphic Design? A design solution can be so effective that it influences behavior: you may choose a particular brand because you are attracted to the design of its package, or you may donate blood after viewing a public service advertisement.
  4. 4. Graphic Design Professions
  5. 5. Graphic Design ProfessionsAdvertising Advertising involves generating and creating specific visual and verba messages constructed t inform, persuade, promote, provoke, or motivate people on beh of a brand or group.
  6. 6. Graphic Design ProfessionsAdvertising • Print • Television Commercials • Radio • Outdoor Ads • Banner Ads • Mobile Ads • And more
  7. 7. Graphic Design ProfessionsBranding • A comprehensive and strategic program for a group or brand • May include: • Creating a brand name • Identity Design • Package design • Advertising
  8. 8. Graphic Design ProfessionsIdentity Design • Involves the creation of a systematic visual and verbal program intended to establish a consistent visual appearance and personality
  9. 9. Graphic Design ProfessionsIdentity Design • Involves the creation of a systematic visual and verbal program intended to establish a consistent visual appearance and personality
  10. 10. Graphic Design ProfessionsEnvironmental Design Environmental Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place.
  11. 11. Graphic Design ProfessionsEnvironmental Design Environmental design applications include: • branded environments • corporate headquarters • civic developments • architectural interiors • environmental graphics • exhibits (trade show, museum, and educational, among others) • environmental wayfinding (system of integrated signs).
  12. 12. Graphic Design ProfessionsCorporate Communication Visual communication applications that communicate internally with employees, create materials for a sales force or other employees, as well as applications used by a corporation or organization to communicate externally with other businesses, the public and stockholders, and customers.
  13. 13. Graphic Design ProfessionsCorporate Communication The emphasis is on maintaining a consistent corporate voice throughout any and all applications. • annual reports • brochures, sales kits, marketing collateral • corporate publications • business-to-business applications • corporate websites and intranet • new product offerings applications
  14. 14. Graphic Design ProfessionsWhat about these specialties? • Information Design • Interactive Design • Motion Graphics • Package Design • Promotional Design • Publication Design • Typographic Design
  15. 15. Graphic Design ProfessionsWhat about these titles? • Creative / Art Director • Layout Artist • Brand Identity Designer • Logo Designer • Illustrator • Technical Illustrator • Photo Editing / Photoshop Artist • Multimedia Designer • Photographer • Prepress Technician • Web Designer

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