In a stroke of madness
I drew a line
A line it was but it moved my mind
I’ve known it and yet not
It meant much more that a million dots
It moved and moved to make a whole thought
Alas what it was, it is still
Maddening as it is, yet enlightening
Design is transformational
Design is changing the world as we have never seen before and the innovation
has brought change to not only in we look at things but also the way we
Simple ideas, like computers, have evolved from technological equipment into,
larger, consumer-focused concepts such as “lifestyle entertainment” Airplanes
are less about transportation vehicles today, and much more about “travel
experiences” that enhance lives in many ways through their elaborate bonus-
point programs. Food is no longer about cooking and chores but about home and
lifestyles design and “sensory experiences” And the universities of tomorrow
will be branded and will function as “knowledge banks”
Design is no longer just a tool to create colorful design but something more
that can change the way we perceives and experience. It can bridge the gap
between the consumer and the corporates and bring in a harmony where each
brand has its place and where solutions and possibilities are infinite.
Design Research Implementation and execution
Ideation and conceptualization
Space Design has become experience
design where spaces are structured in
a manner than the user feels at home
and at ease and is able to relate to the
environment as easily as he would to his
home. The visual as well as the spatial
impact that the space has on a person is tremendous and
the resultant emotional attachment that is made to the
brand is what makes one brand superior to the other.
The classroom assignment has enabled a thought that
leads us to think how inter activity and openness of the
project brings a certain joy to seeing a welcoming brand
that a enclosed space where the impact is more to
The project was to create a exhibition space for an
3D perspective views
WHAT WE DID:
Created an open environment that not only helps people see
what apple technologies have in store for them but also how
they work in a space that has no boundaries for people who
really know how it works and for those who are really just
people who want to have a peep into what “going on there”
The size in actual would be 24 x 20 feet which is filled with
interactive modules like
• the pillars with the iphone panels.
• the wall with the ability to help people exchange information
from their ipods with other users.
• and the seating for the use of apple OS and the mac
Visual merchandising has become more than
just store and window, it has become experience
design where consumer come to meet the brand
as a personality and take a back an experience
that can either make a loyal customer or a
The assignment was to study the existing
store and understand how the planograms,
zoning and the visual merchandising is done
at the store level.
The store had a lot of problems with the stacking
Plan of the Store
of clothing and navigatory problems and we
Shooper’s Stop, Bandra
certainly felt that these aspects should be looked
into and changed or rather modified.
3D perspective view
Shooper’s Stop, Bandra
The second floor showed the most amount of inefficacy
in terms of zoning and “planogramming” since:
• The exclusivity of the brands was lost due of lack
of proper lighting, non symmetrical placement of
shelves and wall fixtures.
• The result was a disorganized and untidy display.
• There were no signages to highlight the brand and
its USP Therefore the communication was not up to
• The lack of color or pattern coding added chaos to
the entire section and left the customers confused.
• The walls had no graphical element which could help
in emphasizing the brand and its feel.
• Floor hangings was a bad choice of fixtures for the
Part of the store where our primary focus was
designer section as space was not provided for
stacking the merchandise
Planogram for the improvedment of the store
An interesting Charcater some-
times is the only thing tha tkicks off
the brand and makes it a hit.
for Office Visitors
Humour and bad receptionist is all
consumers usually remember
Value and Motivator
Everyday creative work really needs
a very motivating home
Work is Worship
A Spiritual Retreat
There is a pleasure in the pathless woods,
There is rapture on the lonely shore,
There is a society, where no one intrudes,
By the deep sea, and the music in its roar;
I love not the man less, but nature more......
Create a set inside the college
campus with a themed concept
Everyday spreads into the wild chaos,
I run into them, and a lot more into myself
I need to runaway, into my sanctuary and rest
Away from the lonely crowds,
The filled riverbeds of my town
I need to lose myself from the silencing noise,
Into a higher plane I must retreat
This is my spiritual getaway
Concerts have evolved to become a memorable
experience and creating a lasting effect on the people
that walk in a lot of effort has to be taken.
The time given to execute it with the briefing of the
project to the actual event is a little more than two
- create sponsors for the event
- make the deliverables of the event and sell them
- sourcing the logistics
- and all the usual confusion that comes with it.
• WE made the event into a green event
• Made the creatives and conceptualization
• Sold the tickets through contacts in various
• Negotiated with the lights and sound to get the
best in the budget.
All without much sleep, and a lot of commitment to
ICT, Matunga, Mumbai
each other and to work.
ICT, Matunga, Mumbai
Create a perfume brand and simultaneously create a packaging
option that would serve to be economical in its construction and
understnad how the package unfolds
• Developemnt of a sinlgle plan of the packaging
• Understanding how costing is worked on and reduce costing
• Undestanding the reasoning behind a packaging type for a par-
ticular type of product.
To create a event management firm and
propose what functions it will work on and
what will it do in the near future and the
functioning and the departments.
Create an event it will do in the near future
and create a hypothetical necessities to
make it function
Our Company logo represents the philosophy we adhere to in all our endeavours:
To consistently deliver a complete spectrum of event experience - with passion
and intelligence. Grasshopper to us means bringing in a fresh perspective to the
Corporate events scenario.
The company policy to dedicate a pecentage of their work done in a year dedi-
cated to social and environmental cause. we handle blood donation camp, Aids
awareness campaign and fund raising for social cause.
Navara has a history spanning centuries.
Its rarity and medicinal properties make it a much sought after variety of rice -
from ayurvedic treatments, healthy breakfast supplements, organic food to
Navara Eco Farm is almost as significant as this variety - with a 100 year old
farm cultivating this rice that’s slowly facing extinction.
Besides, being the oldest and largest –