Blogging Tips from SAS Bloggers

Blogging best practices
Lessons from SAS bloggers

Alison Bolen Editor, sascom magazine and sascom voices blog
My blogging history
Started blogging personally in 2004.
Started blogging for SAS in 2007.
Coach SAS bloggers at http://blogs.sas.com.

Presentation objective:
Offer an introduction to SAS external blogs and share blogging advice from SAS bloggers.
Presentation summary:
SAS blogs overview.
10 tips from SAS bloggers.
10 things to do before you blog.

SAS blogs at blogs.sas.com
16 Individual blogs
Supported blogs vs. independent bloggers.
Group blogs vs. individual bloggers.
New blogs coming soon.

“Create content that is interesting to you.”
Chris Hemedinger, R&D Manager

“Develop your ‘blog muscle.’”
Dave Thomas, Social Media Manager

“Link to outside research and opinions.”
Jason Burke, R&D Manager

“Write down blog ideas before you forget them. ”
Gary Cokins, Performance Management Marketing Mgr

“Publish other viewpoints, from guest bloggers.”
Michael Gilliland, Forecasting Marketing Manager

“Writer a ‘grabber’ headline.”
John Sall, Executive Vice President & head of JMP

“Be yourself! Let your personal voice echo.”
Diane Lennox, PR Services & External Comms

“Weave your story around a compelling quote.”
Clark Abrahams, Financial Services Marketing Dir.

“Keep an idea list and schedule time to blog.”
Frank Leister, Chief Knowledge Officer

“Participate in other blogs & online channels.”
Alison Bolen, Editor sascom magazine

Bonus tips from internal SAS bloggers
Include something “visual” in your blog and keep it short.- Robert Allison, R&D Development Testing
Don’t tell me how I am supposed to feel – give me the facts and your opinions and let me make up my own mind. – Peter Dorrington, Marketing Director
Tell a story of your own so that you are IN the blog and writing about something you KNOW. – Kat Hardy, Internal Communications Project Manager
Read other bloggers regularly – especially those whose tone and candor is similar to your own. –Becky Graebe, Internal Communications Manager

10 things to do before you request a blog:
Ask your manager.
Determine your blogging goals.
Evaluate the overlap with other SAS bloggers.
Search to see who else is blogging on your topic industry-wide.
Comment on other blogs.

10 things to do before you request a blog (cont’d)
Guest blog.
Blog internally.
Join Twitter.
Consider resources requirements.
Create an editorial schedule.

Questions? Contact me.
Blog: http://blogs.sas.com/sascom
Email: alison.bolen@sas.com
Twitter: @alisonbolen

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Blogging Tips from SAS Bloggers

by Alison Bolen

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