Purpose here is really to familiarize you with the blogs we have and to give you some tips if you or someone in your office is thinking about blogging.
Blogs occupy that space in-between curiosity/rumors and The Official Message. SAS is a company, but bloggers are people. Your readers want to hear from people; they hear enough from the company in other venues.
The more you do it, the easier it gets.Not every blog post has to be a white paper.
Set aside time not just to write a post, but to do the necessary research to support it. Opinion is great, but opinion surrounded by other facts and opinions is better.
when reading or watching, be thinking of how that real world event or idea can relate to your blog domain topic. The post shown here he wrote on the plane home from Copenhagen.
Recruit a pool of SAS colleagues or outside professional contacts to serve as “guest bloggers” (providing content and alternative viewpoints).
This isn’t marketing, it’s not white papers, it’s all about your passion for your subject
H. L. Mencken: “There is always an easy solution to every human problem — neat, plausible and wrong.”
Add a reoccurring event to the calendar at intervals that are realistic for yourself (i.e. weekly, biweekly). Doesn’t mean you MUST blog then, but it is a good trigger. No sense in writing a blog if you don’t feel like it, or must scrape a topic from the floor. Keep a running list of blogging topics – instead of sitting down and thinking about it, collect topics ongoing – for example in a mindmap, then you have a good list to choose from when you find the time
The only true way to gain interested, long-term readers is to link to other bloggers and comment on other blogs. One comment a day challenge.
2 – and how to measure.3&4 – Do your research. Is this a topic that is already covered by SAS? In the blogosphere? Are there existing bloggers to influence?5 – even before you start blogging.
5-7: Practice 8-9: Plan.
Check Summit site for slides so you can click links.
Blogging best practices Lessons from SAS bloggers
Alison Bolen Editor, sascom magazine and sascom voices blog My blogging history
Presentation objective: Offer an introduction to SAS external blogs and share blogging advice from SAS bloggers. Presentation summary: SAS blogs overview. 10 tips from SAS bloggers. 10 things to do before you blog.
SAS blogs at blogs.sas.com 16 Individual blogs Supported blogs vs. independent bloggers. Group blogs vs. individual bloggers. New blogs coming soon.
“Create content that is interesting to you.” Chris Hemedinger, R&D Manager
“Develop your ‘blog muscle.’” Dave Thomas, Social Media Manager
“Link to outside research and opinions.” Jason Burke, R&D Manager
“Write down blog ideas before you forget them. ” Gary Cokins, Performance Management Marketing Mgr
“Publish other viewpoints, from guest bloggers.” Michael Gilliland, Forecasting Marketing Manager
“Writer a ‘grabber’ headline.” John Sall, Executive Vice President & head of JMP
“Be yourself! Let your personal voice echo.” Diane Lennox, PR Services & External Comms
“Weave your story around a compelling quote.” Clark Abrahams, Financial Services Marketing Dir.
“Keep an idea list and schedule time to blog.” Frank Leister, Chief Knowledge Officer
“Participate in other blogs & online channels.” Alison Bolen, Editor sascom magazine
Bonus tips from internal SAS bloggers Include something “visual” in your blog and keep it short.- Robert Allison, R&D Development Testing Don’t tell me how I am supposed to feel – give me the facts and your opinions and let me make up my own mind. – Peter Dorrington, Marketing Director Tell a story of your own so that you are IN the blog and writing about something you KNOW. – Kat Hardy, Internal Communications Project Manager Read other bloggers regularly – especially those whose tone and candor is similar to your own. –Becky Graebe, Internal Communications Manager
10 things to do before you request a blog: Ask your manager. Determine your blogging goals. Evaluate the overlap with other SAS bloggers. Search to see who else is blogging on your topic industry-wide. Comment on other blogs.
10 things to do before you request a blog (cont’d) Guest blog. Blog internally. Join Twitter. Consider resources requirements. Create an editorial schedule.