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Blogging Experiment


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Introduction to Blogging - Appreciation Talk

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Blogging Experiment

  1. 1. <ul><li>Blogging Experiment A Mind Boggling Experience </li></ul>
  2. 2. <ul><li>“ Blogging is an intellectually and emotionally overwhelming activity ” </li></ul>
  3. 3. <ul><li>Sharing the blogging experience </li></ul><ul><li>Do you have what it takes to blog? </li></ul>
  4. 4. Outline <ul><li>Experiment Objective </li></ul><ul><li>Context Overview </li></ul><ul><li>Plan -> Do -> Check -> Act </li></ul><ul><li>Qualities of a Respectable Blogger </li></ul><ul><li>How Do I Start Blogging? </li></ul>For any questions, I’m at http://MyHomeTown.SG . Register as a member and we can discuss about blogging there. Have fun! 
  5. 5. Experiment Objective <ul><li>What makes a blog successful ? </li></ul>Unique Visitors Referrals Visit Depth Page Views Number of Singaporean Visitors Comments Visit Depth Building a Community
  6. 6. Context Overview BLOG <ul><li>1 or Many Bloggers </li></ul><ul><li>Text </li></ul><ul><li>Pictures </li></ul><ul><li>Videos </li></ul><ul><li>Widgets etc </li></ul>Blogging Engine Your Readers <ul><li>Content Management </li></ul><ul><ul><li>WYSIWYG Editing </li></ul></ul><ul><ul><li>Tag / Category </li></ul></ul><ul><ul><li>Layout / Skins </li></ul></ul><ul><li>RSS Feeds </li></ul><ul><li>Web Analytics </li></ul><ul><ul><li>Unique Visitors </li></ul></ul><ul><ul><li>Page Views </li></ul></ul><ul><ul><li>Referrals … </li></ul></ul><ul><li>Manual Means </li></ul><ul><ul><li>Popular Forums </li></ul></ul><ul><ul><li>Popular Blogs </li></ul></ul><ul><ul><li>“ Word of mouth” </li></ul></ul><ul><li>Search Engines </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><li>Meta Blog Aggregators </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> / </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>MyBloglog </li></ul></ul><ul><li>Social Networking Sites </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Youtube </li></ul></ul><ul><ul><li>Facebook … </li></ul></ul>Read, Analyse and Write
  7. 7. Context Overview <ul><li>Let’s watch a short video clip on Youtube </li></ul>
  8. 8. Experiment Results Monthly Statistics on Page Views * As of 25 Jan 08 Entries Pageview Month 7,954* 9,405 10,362 13,520 11,102 4,603 239 6* 18 44 85 96 69 18 Jan 08 Dec 07 Nov 07 Oct 07 Sep 07 Aug 07 Jul 07
  9. 9. PLAN: Your Blog <ul><li>Ask Yourself </li></ul><ul><ul><li>How much resources (time and money) do I have? </li></ul></ul><ul><ul><li>Who are my target readers? </li></ul></ul><ul><ul><li>Is there an objective to start a blog? </li></ul></ul><ul><li>What should I do first? </li></ul><ul><ul><li>Read blogs (as well as comments) </li></ul></ul><ul><ul><li>Find out where are the popular social networking sites </li></ul></ul><ul><ul><li>Find a suitable blogging engine (know their limitation) </li></ul></ul><ul><li>Plan what to post </li></ul><ul><ul><li>Text, Pictures, Videos and other widgets </li></ul></ul><ul><ul><li>Start researching for relevant materials! </li></ul></ul>
  10. 10. DO: Setup, Gather, Post & Market <ul><li>Learn to setup and manage blog (Demo) </li></ul><ul><li>Take pictures/videos and process them </li></ul><ul><li>Research and Post </li></ul><ul><li>Market the blog </li></ul><ul><ul><li>Register the blog at every likely social networking site </li></ul></ul><ul><ul><li>Visit forums and post (signature links to blog) </li></ul></ul><ul><ul><li>Through friends and colleagues </li></ul></ul><ul><ul><li>Join Social Networking sites (Add signatures, widgets) </li></ul></ul>
  11. 11. CHECK: Blog Results <ul><li>How do people get to the Blog? </li></ul><ul><li>How many people come to the Blog and number of pages viewed? </li></ul><ul><li>What are the topics they are interested in? </li></ul><ul><li>Which layout would increase page views? </li></ul><ul><li>What are the peak hours? </li></ul><ul><li>What do they comment on? </li></ul><ul><li>How to improve blog’s rank or popularity in Bookmark Site/Blog Aggregator? </li></ul><ul><li>… etc. </li></ul>
  12. 12. What did they click to enter?
  13. 13. How Many Unique Visitors and Page Views? *28 Aug 2007 at 11:54pm *26 Jan 2008 at 10:48am
  14. 14. Where were the Visitors from? *28 Aug 2007 at 11:54pm *26 Jan 2008 at 10:48am
  15. 15. See Who’s Online? * 27 Aug 2007 at 8:43pm
  16. 16. Would Frequency of Posts affect the web analytics?
  17. 17. Where did the Visitor go? Foreigner Example
  18. 18. Where did the Visitor go? Singapore Example Keyword search = “cedele” Using Google
  19. 19. Appearing in Google Search Keyword search = “kfc hotline” Using Google
  20. 20. What do Visitors Comment on? Recent Examples
  21. 21. At What Hours Would They Come?
  22. 22. Rank and Popularity in
  23. 23. Best Page Views Recorded
  24. 24. Other ways to attract Visitors
  25. 25. ACT: On the Results <ul><li>Find out why how visitors landed on the blog and try to repeat it with a similar entry </li></ul><ul><li>Find alternatives when blog engines’ web analytics report is inadequate </li></ul><ul><li>Understand your reader </li></ul><ul><li>Pace and vary the following: </li></ul><ul><ul><li>the styles and types of entries </li></ul></ul><ul><ul><li>the frequency of posting </li></ul></ul><ul><ul><li>the layout of the blog </li></ul></ul>
  26. 26. What it takes to be a respectable Blogger? <ul><li>Willingness to Share </li></ul><ul><li>Clear and concise web writing skills </li></ul><ul><li>Take and process good pictures </li></ul><ul><li>Blog/Comment responsibly </li></ul><ul><li>Practise Reciprocity </li></ul><ul><li>Time and Diligence to post regularly </li></ul><ul><li>Be knowledgeable ; Read! </li></ul>
  27. 27. <ul><li>Demo using, as an example </li></ul><ul><li>How Should I Start One? </li></ul>
  28. 28. BLOG or NOT TO BLOG? YOU DECIDE! 