1. EVALUATION
QUESTION 2
How
How effective is the combination of your main product and ancillary texts

2. H OW S U C C E S S F U L WA S M Y
P RO M O T I O N A L PAC K AG E
I feel that my promotional package was successful because of the clear direct visual links between
my digital and advert. My audience can recognize them as linked products because I used clear
pictures of the artist so the audience can see and recognize the artist. The audience can recognize
them as linked products through the pictures that I used, because of the that I used for both texts
are similar in clothing and mise en scene. I feel that my main and ancillary texts are successful
because the I feel that Is a clear connection between all 3 texts with a clear visual of who the artist is.

3. VISUAL LINK
The connection between my music video and ancillary
products have some visual links such as the use of props
and clothing. When doing the photo-shoot for the
ancillary it was planed to use some of the same costume
that was used for the music video so it is easier for or
audience to recognize the artist. For example the main
prop that we wanted to have a direct visual link with was
the use of the hat because it was memorable.
Another direct link with the video and ancillary was
the image that I chose to use on my inside panel and
advert. I chose this image in particular because in the
music video on every chorus we see the artist turned
around looking at the ‘perfect stranger’. So I felt by
using an image of the the artist turning away it shows
direct links of the main message used in the music
video.

4. CHANGING FILTER FOR
ANCILLARY
One of the biggest changes
that it made on ancillary that
does not have a visual link to
the music video was the choice
of filter

5. D I S A DVA N TAG E W I T H M Y V I S UA L
LINKS
A disadvantage with visual links between my music video and ancillary
product was the use of font. When I was producing my ancillary package I
forgot that at the start of the music video we used a text to present the artist,
so the font used in the music video and ancillary products are both different
and have no connection. I feel that I I had used to the same text that was
used un the video that the direct link with the digital would have been clearer
and would have kept the artist brand image.

6. WO U L D M Y AU D I E N C E B E
AT T R AC T E D T O M Y P RO D U C T ?
I Think my audience would be attracted to my main product and
ancillary texts because the genre of my artist is dub step/ R&B so it
should appeal to our target audience. I feel that all 3 products bold
and stand out, especially my ancillary texts. I feel that my ancillary
texts are more appealing and attractive than my main product,
because of the bright bold colors because dub step genre
promotional packages are usually a blend of colors but dark colors.