2. Background facts:
• Original development on Instagram began
in early 2010
• There are over 30 million users, growing
at a rate of 2 million users per month
• More than 1 billion photos have been
uploaded
• After the launch on Android in April 2012,
more than 1 million people had registered
with the app at a rate of 2,000 people
registering per minute.
14. Creating a Contest
• KT can host a contest where
the best photo caption wins Hashtags are important
your product because they are an easy
way for people to find your
• promote contest through photos and increase the
special hash tags and post number of follows and likes
photos on social media you get. Creating custom
platforms and your website hashtags is an easy way to
organize and promote
• Announce the winner of the contests, thoughts or
contest on the website in images that are specific to
order to drive traffic back to your brand.
the page and gain SEO value
15. Browser-based Instagram
tools such as Web.Stagram,
Statigram or Search
Instagram provide you with
a direct link to your
audience and what they’re
actually saying about your
product or industry
Utilize popular #hashtags to
your advantage by
discovering what’s already
been said, and how you
might be able to add some
value to the conversation.
16. Side notes
• Following the 80-20 rule is key: post 20% of
promotional photos and 80% of photos that relate to
your brand without making your product the center of
attention.
• 91% of US citizens have their mobile phone within
reach 24/7
• Running an Instagram-only contest is simple, effective,
and when done well can be an incredible tool for
branding and capitalizing on the types of activities
customers are already engaged in.
