What TO DO and what NOT TO DO in Social Media. Used for a presentation to Coast Young Pros in August 2009

1. DON’T BE A TWIT
THE DO’S AND DONT’S OF SOCIAL MEDIA

2. TODAY
• SOCIAL MEDIA IN THE NEWS
• WHAT IS SOCIAL MEDIA?
• SUCCESSFUL USES OF SOCIAL MEDIA
• DO’S
• DONT’S

3. In the news...

4. First picture report of the Hudson River Plane
Crash, taken with an iPhone, uploaded to Twitpic,
and broadcasted through Twitter

5. Iran election brings about protests and support
from all around the world - through the means of
Facebook, Twitter & Blogs.

6. As the news of Michael Jackson’s death travels all
around the world, he takes over trending topics
within social media.

7. Recently, the White House launched a web
site to debunk Health Care Reform myths

8. Twitter, Facebook, and other social
networks are attacked on August 6th.

9. Woah, slow down!
What is Social Media?

11. Come again?

12. ...is online content created by
PEOPLE using highly accessible and
scalable publishing technologies.
...it is a SHIFT in how people
discover, read and share news,
information and content.
....it is CONVERSATION.
*Wikipedia

13. Successful uses of
social media...

14. Comcast Cares!

15. Vin Diesel is Facebook Famous

16. Dell gives credit to its Twitter
account for $3 mill. in profits

17. DO’S

18. Interact with
professionals that can
help you learn.

19. Networking doesn’t have to take place with two people
in the same place anymore...
Now the communication is constant.

20. Find your industry and
niche.

21. Birds of a feather... do flock together.

22. Jump into the
conversation.

23. We are born to converse with others.

24. Be authentic &
transparent.

25. Honesty is a virtue... being authentic and
transparent leaves you with credibility.

26. Set privacy settings and
monitor your brand (IE:
Your name)

27. Monitor what people are saying about you!
A ruined reputation is hard to recover.

28. Stay Connected.

29. If you utilize social media minimally, you will not
gain anything from it. Maximization comes from
consistent use.

30. Write well.

31. Blogs, status updates, profile information, tweets, etc...
Writing well will always be your first offense in gaining
more followers and connecting with others.

32. DONT’S

33. Share anything that you
would not want your
mother or boss to see.

34. Do you really want your boss or your mom to find out
about late night extravaganzas?

35. Plagiarize.

36. Stealing other’s ‘tweets’, statuses, or blog
posts is just as bad as cheating on a term
paper in college.

37. Try to sell something.

38. By joining the conversation and sharing with
others, you’ll find a return for your time
investment. Selling your idea right out of the gate
will not return connections or friends.

39. Be stingy.

40. Find a good web site or blog post? Share
the link. Social Media is a two-way street,
spread the wealth.

41. Toe the line.

42. Spreading rumors and being uncouth is childish.
It’s also the quickest way to alienate your
audience.

43. Take your eye off the
ball.

44. We use social media for a reason or a goal.
Use these tools as a business objective.

45. Connect with me.
facebook.com/samanthamccain
twitter.com/samemac
linkedin.com/in/samanthamccain

46. Sources
Pictures http://i.ehow.com/images/GlobalPhoto/Articles/2377439/
tongue1-main_Full.jpg
http://www.news.com.au/common/imagedata/ http://www.therainmakerblog.com/uploads/image/On-
0,,6442740,00.jpg Target-2--jpeg(1).jpg
http://mashable.com/2009/06/25/michael-jackson-
twitter/
Information
http://mashable.com/2009/07/06/michael-jackson-
facebook/
@TomOKeefe1
http://www.flickr.com/photos/thestyx/
@NickLucidio
http://globalcc.wordpress.com/2009/06/17/social-media-
@DavisSeal
a-chance-to-create-a-trustful-and-transparent-brand/
http://www.mashable.com
http://www.omm.com/careers/lawyersandjudicialclerks/
customizingyourcareer/mentoring/
http://www.iccnetwork.net/new/Customer%20Talk.html
http://www.sorbor.com/blog/wp-content/gallery/dorm/
cartoon-find_niche.jpg
http://www.inspireux.com/wp-content/uploads/90.gif
http://www.josephpugh.com/wp-content/gallery/89-
vanagon-relay-install/white-wires-connected.jpg
http://www.milwaukeeboyscouts.org/atf/cf/
%7B223492A6-396A-46A4-8856-05418F3CE30B%7D/
salutescout.jpg
http://expasy.org/spotlight/images/sptlt091.jpg
http://www.offthemarkcartoons.com/cartoons/
1994-05-05.gif