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IT Strategy for Carrefour Singapore Group 5 Ankit Malhotra  (IT 006)| Madhur Raj  (IT 032) |Nandini Mittal  IT 023| Raaj Poddar (IT 030) |Sameer Tandon (IT 039) |Sudhin Dutta (IT 048)
Background ,[object Object],[object Object]
Phase 1 – Homework Business Drivers, Trends and Company Analysis
[object Object]
Market Share
Market Share ,[object Object]
Product Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unique Selling Point’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retail Business Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Issues
Key Issues faced by Retail Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Dynamics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Core Attributes ,[object Object],[object Object],[object Object],[object Object]
Margins
Key Performance Indicator’s
Key Performance Indicator’s
Key Performance Indicator’s
Critical Success Factors
Some IT players in Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT Companies in Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Ten ERP Vendors Source : http://www.amrresearch.com/content/View.asp?pmillid=18358
General Considerations for  Retail – IT strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Strategies for Retail ,[object Object],[object Object]
Social Factors affecting Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Trends ,[object Object],[object Object],[object Object],[object Object]
Major technologies / innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Carrefour -  "Choice and quality for everyone"   ,[object Object],[object Object]
Scoring Points over the last year
A Snapshot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Footprint - Hypermarkets ,[object Object]
Global Footprint Source : www.scribd.comarrefour
Global Footprint ,[object Object]
Global Footprint ,[object Object]
Revenues ,[object Object]
Organization Structure Source :  Primary Research – Carrefour Singapore
Share Price Movement over the past year
Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  http://www.carrefour.com/cdc/group/
Business Strategy
Business Strategy Source : www.scribd.comarrefour
Birds Eye View of Business Model of Carrefour Supplier 1 Supplier 2 Supplier 3 Supplier N DC Store 1 Store N Store 2
Best Practices adopted by Carrefour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Commerce ,[object Object],[object Object],[object Object],[object Object]
CSFs for Carrefour
KPIs for Carrefour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.dmsretail.com/kpi's.htm
KPIs for Carrefour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation–  Cost Leadership ,[object Object],[object Object],[object Object],Source: http://www.mindtools.com/pages/article/newSTR_82.htm
SWOT Analysis
SWOT Contd…
Key Financial Indicators Increasing Cash Flows, decreasing debts Source : www.scribd.comarrefoursastrategy
Key Financial Indicators Increasing Cash Flows, decreasing debts Source : www.scribd.comarrefoursastrategy
Key Financial Ratios Source : www.scribd.comarrefour
Sources Of Revenue ,[object Object],[object Object],[object Object],[object Object]
Phase 2 – Candidate Project Identification
[object Object],[object Object]
Global Trends affecting IT projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Candidate projects based on global trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Identify Character of the Company ,[object Object]
Justification of character of company ,[object Object],[object Object],[object Object]
Identify Character of the Company
Candidate projects based on Character of company ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Lens 3 –  Role of IT in transformation
Lens 3 –  Role of IT in transformation  cont… Process Current Quadr-ant New Quadr-ant Business  Capability IT Capability IT Role Candidate  Project Increase Customer satisfaction C Q Customer delight is  need of hour Automated billing  technique using RFID Y E S Y E S Save customer time C Q Customer  time is crucial particularly of working professional  Online  shopping with ready  to pick/ home delivery Y E S Y E S Reduce  Supplier dependency C Q Automatic ordering of  required inventory  Vendor managed  inventory Y E S Y E S
Business strategy
Renewed Innovation to achieve business strategy
Renewed Innovation to achieve business strategy cont….
Renewed Innovation to achieve business strategy cont….
[object Object],[object Object]
Lens 4 - Application of Porter’s 5 forces with IT perspective
How IT can create
How IT can change
How IT can change
How IT can change
[object Object],[object Object]
User Survey
[object Object],[object Object]
Retail - Benchmarks
Competitor Analysis Matrix Ratings Carrefour Tesco Wal-Mart Countries France, Belgium, Spain, South Korea, Singapore, Dubai Britain, Eastern Europe, Thailand, Korea U.S.A. Critical Succes Factors       Number of stores 12000+ 2300+ 7000+ 3 PL Logistics efficiency High Medium High Supplier dependancy Medium High Low Effective Transportation High Medium High Storage Space utilisation High Medium High Key Indicators       Sales Growth High High High Supply chain costs Low Low Low Profit Margins High Medium High Use of Information Technology       RFID usage Partial Yes Yes ERP and CRM in place Yes Yes Yes Use of Business Intelligence Partial Partial No Virtualised / Robust IT Infrastructure Partial Partial Yes EDI usage for procurement Yes Yes Yes Online Shopping Partial Yes Yes
Candidate Projects ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Tech Scan (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Any sufficiently advanced technology is indistinguishable from magic.   ~Arthur C. Clarke
Tech Scan (2/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Any sufficiently advanced technology is indistinguishable from magic.   ~Arthur C. Clarke
Technology Adoption Curve Pioneers Time
[object Object],[object Object]
Idea Scan (1/2)
Idea Scan (2/2)
[object Object],[object Object]
Value Chain Support Activities Primary Activities Gross Sales Firm Infrastructure Human Resource Management Technology Development Procurement Inbound Logistics Operations Outbound Logistics Marketing and Sales Services
Candidate Projects ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Lens 10 - CSFs for Carrefour
Phase 3 -  IT Audit
[object Object],[object Object]
IT Audit  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT Audit McFarlan model ,[object Object]
Carrefour – Factory to Strategic movement in McFarlan Model Carrefour needs to move to the strategic quadrant and hence should take up projects to give them competitive advantage
IT Audit – Inventory Management  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT Audit – Marketing, Sales, CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT Audit – Internal Business processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current projects - Critical ,[object Object],[object Object],[object Object],[object Object]
Non/ Less Critical Projects ,[object Object],[object Object],[object Object]
Phase 4 – Project Consolidation
Project consolidation
Project Consolidation cont…
Project Consolidation cont…
Project Consolidation cont…
Project Consolidation cont…
Project Consolidation cont…
Project Consolidation cont…
Phase 5 -  PROJECT FUNDING AND JUSTIFICATION
Project Funding and Justification
Project Funding Decisions ,[object Object],[object Object]
Projects Funding Decision ,[object Object],[object Object],[object Object],[object Object],[object Object]
Project Funding Decision ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Road map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Road map ,[object Object],[object Object],[object Object],[object Object]
Road map ,[object Object],[object Object],[object Object],[object Object]
References Carrefour’s business strategy (off its own website) http://www.carrefour.com/cdc/group/our-strategy/ http://www.supplychainer.com/50226711/walmart_and_carrefour_in_china_whose_strategy_is_better.php Carrefour’s expansion plans http://www.foodanddrinkeurope.com/Retail/Carrefour-moves-closer-to-customers Sustainability Report http://www.carrefour.com/cdc/responsible-commerce/sustainibility-report/ Best practices http://www.fondation-internationale-carrefour.org/fic/foundation/best-practices/
Carrefour group and its suppliers http://www.carrefour.com/cdc/responsible-commerce/our-social-and-ethical-approach/the-group-and-its-suppliers/ About the retail expansion aimed by Carrefour http://www.highbeam.com/doc/1G1-63581724.html Approach followed by Carrefour http://www.carrefour.com/cdc/responsible-commerce/    Model of delivery of Govt. services online http://www.govtalk.gov.uk/documents/smart_cards_framework_v1-0.rtf Retail IT strategy http://books.google.com.sg/books?id=mu29s06R1GQC&pg=PA271&lpg=PA271&dq=IT+strategy+followed+in+retail+sector&source=web&ots=VtPh0UvxYl&sig=wg1XQJsrpYChAkJQ0-NVs33478Q&hl=en&sa=X&oi=book_result&resnum=5&ct=result#PPA271,M1 References

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 

IT Strategy for the retail domain