3. Meet Mobilera
First DOOH applications
Global & National Awards
Clients in 6 countries Offices in 9 countries
International acclaim
Mobile Advertising
spin-off
MMA EMEA board seat
Fastest growing Full-service Digital
Turkish tech company Marketing Partner
Mobile+Web+Social+
First mobile community
Digital-out-of-home
& integrated campaigns
EU Funded R&D
Full mobile marketing
projects:
International presence
Smart POS integration
First Turkish mobile Wearable devices
campaigns, R&D center Smart home
3
7. Global Recognition
MMA Mobile Marketing Association
EMEA (Europe, Middle East and Africa)
Board of Directors 2010 – 2011
Arda Kertmelioglu, Founder & CMO, Mobilera BV
Babs Rangaiah, VP / Global Communications Planning, Unilever
Gökhan Salmanoğlu, Digital Marketing Manager, Procter &
Gamble
Attila Weisz, Digital Marketing Manager, The Coca-Cola Company
Edward Laws, Director, Mobile EMEA, Yahoo!
Tanya Field, Director Mobile Data Group, O2
Simon Holland, Director Advertising Solutions, Alcatel-Lucent
MelisTurkmen Ertem, Product & Service; Division Head, Turkcell
Philippe Huysmans, EMEA Bus. Dev. Manager, Microsoft
Jonathan Kelly, Group CRM, Vodafone Group
Nick Wiggin, Head of Advertising & Partnerships, Ericsson AB
Hervé Le Jouan, Advisor comScore Board
Christopher Billich, Head of Mobile Search & Advertising, T-Mobile
Ludovic Levy, Mobile Advertising Dir., Online Advertising, Orange
9. The Mobile Marketing Association
The MMA is the premier global non-profit trade
association representing all players in the mobile
marketing value chain. With more than 700 member
companies, the MMA is an action orientated
organisation with global focus, regional actions and
local relevance.
Join the MMA?
Paul Berney
Chief Marketing Officer &
Managing Director, EMEA
paul.berney@mmaglobal.com
@PaulBMMA
http://www.mmaglobal.com/
10. The role of the MMA
To make mobile an
indispensable part of the
marketing mix
11. Global reach – local relevance
Asia Pacific Europe, Middle Latin America North America
(APAC) East (LATAM) (NA)
China and Africa (EMEA) Argentina
Hong Kong Austria Brazil
India East Africa Mexico
Japan France
Philippines Germany
Hungary
Italy
Middle East
Nordics
Portugal
Spain
South Africa
Türkiye
UK
25. Most downloaded branded mobile apps
Zippo Lighter
(Free + In-app purchase)
The most popular branded app of
all times Downloaded more than
17.2 million times
Zippo Lighter
(Free + In-app purchase)
Starbucks loyalty card-app + gift
card (payment via PayPal or credit
card)
