I dag afholder Tænketanken Fremtidens Biblioteker konference "Frivillighed 2.0". Den hedder 2.0 fordi konferencen skal identificere hvordan kulturinstitutioner i fremtiden interagerer med det civile samfundet. Vores pointe er nemlig, at i fremtidens velfærdssamfund vil der opstå helt nye og andre former for, hvordan borgerne deltager i udviklingen af vores fælles institutioner. Kulturinstitutioner er i front i forhold til denne nye udvikling, hvor mange andre institutioner i f.eks. den sociale sektor kan lære meget af hvordan man i fremtiden indrager de som mange i dag kaldes "frivillige". Det stiller store krav til alle os der arbejder i instituionerne at være åbne for de nye generationer som ikke bare kommer og indgår i et "vagtskema" men forventer en helt anden meningsskabende værdi. Vi har også inddraget flere internationale erfaringer, fordi vi mener vi kan lære meget af hvordan man gør i et internationalt perspektiv. Program_DB_firkant Vi tror på at institutionernes samarbejde med borgerne kan udvikle og skabe værdi, ikke bare for institutionerne, men også for det enkelte menneske og for hele samfundet. Det er noget af mit udgangspunkt, når jeg i dag skal være moterator på konferencen. I dagens løb vil jeg lægge de enkelte oplæg ud, så der vil være mulighed for at følge med og kommentere. www.biblioteksdebat.dk

1. +
Virtual volunteers & social media
Mar Dixon
@MarDixon
@KidsinMuseums
@mardixon

2. +
Social media
@mardixon

3. +
Social media
 Can
bring in new Volunteers!
 Build
the service (Charity, library, museum)
from a service to a brand.
 Word

@mardixon
of Mouth
According to research by Nielsen, 92 percent of people trust
recommendations from friends and family more than all other forms
of marketing. June 2013

4. 
85% of fans of brands on Facebook recommend brands to others.
(Syncapse)

43% more likely to buy a new product when learning about it on
social media. (Nielsen)

77% more likely to buy a new product when learning about it from
friends or family. (Nielsen)

81% of U.S. online consumers‟ purchase decisions are influenced
by their friends‟ social media posts versus 78% who are influenced
by the posts of the brands they follow on social media. (Market
Force)

79% of U.S. consumers who‟ve “Liked” a brand on Facebook did
so in order to receive discounts or other incentives. (Market Force)

49% of U.S. consumers say friends and family are their top
sources of brand awareness, up from 43% in 2009. (Jack Morton)
+
@mardixon

5. +
Shared Accounts
@mardixon

6. + Kids in Museums
@mardixon

7. +
Kids in Museums
 Had
approximately 4000 followers.
 First
step: become more responsive and open and to
build a social media strategy that worked around the
idea that trust was at the forefront of our online
presence.

Trust to our volunteers and to our followers.
@mardixon

8. +
@mardixon

9. +
Social Media for Volunteers…
 Be
social even when you think no one is
listening.
 Who
 Talk
are the silent followers?
to them but LISTEN ALSO.
 Encourage
@mardixon
conversations – ask questions.

10. +
Social Media for „Boss‟
Give
up Control
Trust
Give
Trust
@mardixon
up Control

11. +
Guidelines for Facebook
 Build
Your Page
 Connect
 Engage
with People
Your Audience
 Influence
@mardixon
Friends of Fans

12. +
Volunteers…
are your biggest Advocates – let
them be your voice!
@mardixon

13. + The Volunteers wouldn‟t have been
•
asked to be part your services if you
had a worry.
• Volunteers are fabulous advocates
and respect their role at a higher
standard that we could possibly set
for them.
• You trust many with talking to
customers in real life, why not online?
@mardixon

14. +
What are the Risk with sharing your
Social Media?
@mardixon

15. +
What happens when things go
Wrong
@mardixon

16. +
Things Volunteers worry about…
 Saying
wrong thing
 Tweeting
from wrong account
 Sending
a Tweet rather than a Direct
message
 Typos
 Wrong
@mardixon
link

17. +
Things I worry about…
 Not
@mardixon
having enough cake.

18. +
From Rose, a Volunteer

Harder to find a time/place for face to face training if they live
far away, but quite a lot can be done by emails, telephone and
trial & error.

When something goes wrong how will they react?

Not always available when you want them.

How do you get them to stick to the rules/guidelines?

Do they have suitable equipment?
@mardixon

19. + But when things go right…

Can be done by volunteers who live anywhere.

Can be done by volunteers who don't have much time to spare.

Bring their own personality and interests which adds variety more real, easier to relate to, not faceless organisation, jollier!

Volunteers benefit too - new skills and interests, experience for
those hunting for jobs, it's flexible.

Using several volunteers means there could be cover 24 hours
if you want to be international. Need not be a burden for any
one individual
@mardixon

20. +
When Mistakes Happen
@mardixon

21. +
@mardixon

22. + Using Twitter

@
Specifies an account you‟re talking to @MarDixon

#
Specifies a search string #museums

RT
Retweet – quote an existing tweet as is

MT
Modified Tweet – quote existing tweet with a change

HT
from
Hat Tip – giving credit to the person you saw original tweet

DM
Direct Message – private message between two people. Need
to be following each other.

+1
Indicates you like something

w
Shortcut for with

OH
Overheard

TBH to be honest

Ppl
@mardixon
People

23. +
Questions?
@mardixon

24. +
Thank you
Mar Dixon
mar@mardixon.com
@MarDixon
@mardixon