Some things will just remain forever bland until they’re gamified. Like health care and insurance. When Paris Daniell walked into our Creative Thinking class and inspired us to propose a strategy for Kaiser Permanente’s digital precense, my gut screamed out ‘Adventure.’ I had previously pondered the twisted psychology of pairing these two components to capture the attention of young, active and often financially strapped individuals. The digital space was the perfect place to do this.
After some deep digging into these individuals’ behaviors, I concluded that Kaiser Permanente should challenge them to be more active. Not only that, but they should challenge them to challenge their friends to be more active also. They should go as far as rewarding them with small medical perks for being more active. These individuals respect brands that take their lifestyle into considetaion and provide useful content. Kaiser Permanente should close the gap between Adventure and Health Care.