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FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
FFF 2014 Using Social Media to Build Awareness for Your Fair
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FFF 2014 Using Social Media to Build Awareness for Your Fair

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Transcript

  • 1. Cassie Roberts | Rita De Meir BUILD AWARENESS AT YOUR FAIR USING SOCIAL MEDIA TO
  • 2. It’s going to be a wild ride! GET READY!
  • 3. Share your business card at the end; We’ll send you the slides. NO NEED FOR NOTES
  • 4. HISTORY
  • 5. EVENT PORTFOLIORodeoAustin South TexasState Fair RodeoBelton/4thof July Celebration BrazosValley Fair HeartO' TexasFair & Rodeo Amarillo Tri-State Fair FortBend County Fair CentralTexas StateFair ComalCounty Fair OkeechobeeCountyFair Amador County Fair ChowchillaFair PalominoFest LeaCounty CoorsCowboyClub Washington CountyFair TexasState ForestFestival AmericanRoyal ColoradoState Fair Napa County Fair DodgeCity Round Up BrazoriaCounty Fair San Angelo RogersCountyFair GreaterBatonRouge State Fair CentralStates Black Hills StockShow/Rodeo LosFresnos Twas the Lights Reno Rodeo Redding Rodeo NorthwestWashington Fair SikestonRodeo DelawareState Fair Sangamon County Fair East Texas Parkof East Texas Laramie CountyFair Benton-FranklinFair CarrollCounty Fair PendletonRound-Up PonyExpressDays Arizona NationalLivestock Show Yolo CountyFair CaliforniaRodeoSalinas Rio Grande Valley Livestock Show Old SoreheadTrade Days CueroTurkeyFest Fiesta San Antonio Glenn County Fair State Fair of Louisiana FourStatesFair MontgomeryCountyFair Fiesta San Antonio Glenn County Fair State Fair of Louisiana FourStatesFair FourStatesFair MontgomeryCountyFair Agricultural Learning Center Grant County Fair NorthTexas StateFair RooftopRodeo WestEnd Fair CrabtreeAmusements Trinity Valley Exposition BrackenridgeRecreationComplex Kitsap RodeoCowpokes RefugioCounty Fair RockdaleFair &Rodeo Children’sCenter NILE MATE Volusia County Fair Firefighter’sFair FayetteCountyFair ExtremeTix Salvation Army Jerry JonesEducationTown Wings Stadium BradfordCounty Fair PascoCountyFair GreeleyStampede SweetwaterEventsComplex iFest HardeeCounty Fair Angelina CcountyFair/Expo Midland HorseshoeArena HarborsideEventsCenter My River District TaylorCounty Expo Five StateFair WesternHeritage Classic ExtracoEventsCenter CentralWashington State Fair El PasoCounty Fair OVER 120 CLIENTS!
  • 6. SAFFIRE ASSOCIATION PARTNERS
  • 7. SAFFIRE GOAL
  • 8. How many of you use social media in your free time?
  • 9. How many of you manage your event’s social media?
  • 10. SOCIAL & WEB CONNECTION
  • 11. MAKE SCHEDULE INTERACTIVE
  • 12. HIGHLIGHT SPECIFIC EVENTS
  • 13. MAXIMIZE VIRAL SHARING
  • 14. KING is of social media.
  • 15. YOU KNOW THE STATS • Over 1 BILLION monthly active users • One in every seven humans on earth is active on Facebook • 461 Million users are on Facebook mobile • 10 Million Facebook Apps
  • 16. $174 You make an estimated per Facebook like.
  • 17. 1 2 3 Find ‘em: Get ‘em: Keep ‘em: Ads Likes Engage FACEBOOK GOALS
  • 18. CASE STUDY Using a of…
  • 19. 98,901POPULATION TYLER, TEXAS 213,381POPULATION SMITH COUNTY 240,000FAIR ATTENDANCE
  • 20. ETSF RAN A FACEBOOK CAMPAIGN
  • 21. Likes went from 3757 to 8140 in about a month
  • 22. 1 2 3 Find ‘em: Get ‘em: Keep ‘em: Ads Likes Engage FACEBOOK GOALS
  • 23. LATE Are you a adopter?
  • 24. Free Facebook is dwindling. You may have heard
  • 25. ADVICE FOR “NEW” WORLD In September, Facebook made a change to its algorithm, drastically reducing the reach of business posts. In December, they did it again. Now an estimated only 3% of your followers will see your posts if you don’t advertise.
  • 26. WHY? USER EXPERIENCE & CA$H
  • 27. ADVICE FOR “NEW” WORLD Simultaneously, Facebook also put out new ad plans Example ad types: • PAGE POST AD – Can automatically advertise latest post (text, image or video) • PAGE AD – Get more Likes by advertising your page • OFFER AD – Like a coupon, with “Get Offer” button • EVENT AD – Includes event details and RSVP link
  • 28. ADVICE FOR “NEW” WORLD Post, and advertise or don’t post. Advantages: • Greater reach • Greater targeting • Protection against wasting money • It won’t run if people don’t click
  • 29. WWW.FACEBOOK.COM/ADVERTISING
  • 30. TOP OPTIONS Promoted Page – Page Likes Promoted Posts – Engagement
  • 31. PROMOTED PAGE • Promoting your PAGE will get more LIKES. • This is done in two ways: • In News Feed – “Ad” • On right-hand side – “Sponsored Story”
  • 32. AD TEXT & IMAGE
  • 33. AUDIENCE
  • 34. AUDIENCE, CONT.
  • 35. BUDGET
  • 36. EXAMPLES
  • 37. PAGE AD- BEST PERFORMER • 35-64 year olds within 50 miles • 43 clicks, 35 page likes • $8.15-23 cents/like
  • 38. VARIATIONS
  • 39. PROMOTED POSTS • Promoting your POSTS will get ENGAGEMENT with your messages. • This is also done in two ways: • In News Feed – “Sponsored Story” • On right-hand side – “Ad”
  • 40. HOW TO PROMOTE A POST
  • 41. Targeting options are the same as Page Likes.
  • 42. PROMOTED POST • TOTAL REACH: 13,685 • TOTAL CLICKS 454
  • 43. 1 2 3 Find ‘em: Get ‘em: Keep ‘em: Ads Likes Engage FACEBOOK GOALS
  • 44. CONTESTS Facebook
  • 45. THE DOS & DON’TS DO • Utilize Likesand/or Commentsas avoting mechanism • Collectentries by having users message you DON’T • Place contests onpersonal Facebooktimeline • Require peopleto tag themselves in promotions • Forcepeopleto share the post to enter
  • 46. TOP 5 CONTEST TIPS 1. SET GOALS • What are you trying to achieve? Ex: likes, comments, shares, etc. 2. CONSIDER THE AUDIENCE • Important in determining your prize package 3. DETERMINE CONTEST TIMEFRAME • 1 week, 1 month, etc.
  • 47. CONTEST TIPS, CONT. 4. CREATE A PRIZE PACKAGE • If your prize is bigger, you can ask for more information 5. PLAN THE FUFILLMENT • Know how quickly you can deliver and make sure it’s within the expiration date
  • 48. EXAMPLE
  • 49. CONTEST FOLLOW UP “We just drew the name of the first winner of the ULTIMATE FAIR EXPERIENCE! Are you ready to know who it is?”
  • 50. 1 2 3 Find ‘em: Get ‘em: Keep ‘em: Ads Likes Engage FACEBOOK GOALS
  • 51. WHAT DO I POST?
  • 52. Whatever gets action from your audience. SIMPLE ANSWER:
  • 53. If other people like/share/comment on your post… FACEBOOK SHARES IT WITH MORE PEOPLE
  • 54. ADVICE FOR “NEW” WORLD Content is King, but context is even more important. Talk about what people are talking about. Be a real person, like a friend. Share: • Entertainment to help them escape • Useful information they can utilize • Posts related to emotions
  • 55. MOST POPULAR POSTS
  • 56. ADVICE FOR “NEW” WORLD Leverage pop culture • Show customers you love the music, shows, etc. they do • BE READY when something happens you can leverage • Examples: Ponchos, Harlem Shake, Oreos, Sound of Music
  • 57. SELFIES
  • 58. IMAGESare so important.
  • 59. EVER TAKEN 10% of photos Were taken in the last 12 months.
  • 60. POSTS WITH PHOTOS The engagement rate of Facebook is so much greater than without.
  • 61. Where else should I POST?
  • 62. NEWS? Do you share
  • 63. MOMS? Do you market to
  • 64. PINTEREST
  • 65. PINTEREST
  • 66. SOUTH FLORIDA FAIR
  • 67. YOUNG? Is your audience
  • 68. Instagram Incorporate
  • 69. Mainly MOBILE Known for image DOCTORING Trends YOUNGER
  • 70. INSTAGRAM IDEAS • Choose photos that bring out the “lifestyle” of your brand • Launch a contest for people to share brand-related photos; curate on your website or Facebook • Choose a unique hashtag • Add humor and context with captions
  • 71. INSTAGRAM
  • 72. BROAD? Is your audience
  • 73. YOUTUBE Customers exposed to videos are 437% more likely to engage in your brand. Engagement = Purchases SAFFIRE RECOMMENDATION Make your videos raw and not too produced to help customers identify with your brand.
  • 74. WHEN TO POST?
  • 75. EXPERIMENTINGto see what works best for you. Do some
  • 76. SCHEDULING POSTS
  • 77. www.bufferapp.com
  • 78. TWITONOMY
  • 79. TWEET DECK
  • 80. TAGGING If you want to use Use FACEBOOK to schedule posts!
  • 81. Make sure you are acting as your page!
  • 82. EDITORIAL CALENDAR www.saffireevents.com/calendar
  • 83. Don’t forget to drop off your business cards.
  • 84. FREE ONLINE MARKETING TIPS Website www.saffireevents.com & www.southfloridafair.com The Amplifier www.saffireevents.com/podcast Facebook Saffire Events & South Florida Fair Twitter @SaffireEvents & @SouthFLFair Instagram saffireevents Pinterest saffireevents YouTube saffirestudio Questions?

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