22. TRANSLATION
• Typically, ONLY 1-2% of your website visitors will result in a
purchase, and sometimes it’s less!
• How can we improve your sales resulting in a bigger pile of cash?
29. SHOW & TELL
• The more information you can give, and pictures/videos you can have of
an item you’re selling, the more likely someone will be to buy.
39. BUNDLE ITEMS
SELL A REOCCURENCE OF THE SAME ITEM
• Season Tickets
• Mini season theatre packages
• Can bundle 2 big shows & 2 smaller shows
• 1 ticket for each day of a festival sold together
41. PRICE VARIANCE
Family Fun Pack $60.00
Single Day Adult Admission $10.00
Single Day Child Admission $5.00
The thing you want to sell more of looks cheaper!
46. DETERMINING PRICE & DISCOUNTS
• Online ticket redemption is approximately 80%
• Consider 20% discount– You could break even!
47. USE PROMO CODES
• Determine ROI of your advertising methods
• EX: Radio station names
• Use a sponsor name as the promo code
• EX: Enter “COKE” at check out for 20% off!
• Be timely to drive sales
• EX: You haved until 5:00pm on Friday to get the discount!
52. IMPORTANCE FOR REVENUE
• Customers increasingly use mobile search to shop.
• 95% of all mobile searches are for local goods.
• 61% of all local searches result in a purchase.
59. DISCOUNT ONLINE
• Could you offer a discount if someone gives you their initial information
through an online form?
• Also make this timely!
• EX: Interested in hosting your event at our facility? Let us
know by Friday and you’’ be entered to win 10% off
your facility rental!
81. CAST A BIG NET
Get more people TO your homepage so you have a bigger number to start!
Your website must be:
• Easy to find – Are you on Google’s first page?
• Compelling – Once people get there do they like what they see?
• Easy to Navigate – Can people find what they’re looking for?
82. CASSIE SAYS ALWAYS BE HUSTLIN’
• Try to think of new creative ways YOU can sell online!
• There are no bad online sales—any money you make NOW is
money in the bank for later.
• People expect to buy online, so make sure you’re getting a share!