2. A phenomenon, any observable occurrence, or
an extraordinary occurrence
3. A type of gathering:
• A ceremony, for example, a marriage
• A competition, for example, a sports competition
• A convention (meeting)
• A happening, a performance or situation meant to be
considered as art
• A festival, for example, a musical event
• A media event, a happening that attracts coverage by
mass media
• A party
• A sporting event
4. The industry includes fields such as the MICE
(Meetings, Incentives, Conventions and
Events), exhibitions, conferences and seminars
as well as live music and sporting events.
5. types
Events can be classified into four broad categories
based on their purpose and objective:
• Leisure events e.g. leisure sport, music,
recreation.
• Cultural events e.g. ceremonial, religious, art,
heritage, and folklore.
• Personal events e.g. weddings, birthdays,
anniversaries.
• Organizational events e.g. commercial, political,
charitable, sales, product launch,expo.
6. Event management is the application of project
management to the creation and
development of festivals, events and
conferences.
7. The early stages include:
• Site surveying
• Client Service
• Brief clarification
• Budget drafting
• Cash flow management
• Supply chain identification
• Procurement
• Scheduling
• Site design
• Technical design
• Health & Safety
8. The key disciplines closer to the event are:
• Health & Safety including crowd management,
• Logistics
• Rigging
• Sound
• Light
• Video
• Detailed scheduling
• Security
9. Software companies service event planners with
a complete solution including Online Event
Registration, Event Marketing Tool, Hotel
Booking Tool, Travel Booking Tool, Budgeting
Tool etc
10. Career opportunities are in the following Industries :
• Event Management
• Event Management Consultancy
• Hotel, travel and hospitality Industries
• Advertising Agencies
• Public Relations Firms
• Corporations
• News Media
• Non-profit organization
• Integrated Marketing & Communications
• Event Budgeting and Accounting
11. One can also select a few areas of event
specialization that include :
• Fashion shows
• Musical concerts
• Corporate seminars
• Exhibitions
• Wedding celebrations
• Theme parties
• Product launching