MPI Global Training on the Road at AIBTM, Baltimore MD, USA

MPI Global Training
Presented by Ruud Janssen, CMM

@ruudwjanssen

Accredited MPI Global Trainer

Tuesday, 5 July 2011

2

Meeting Professionals International

• MPI = largest global meeting industry community
• Over 24,000 members globally
• 71 chapters and affiliates
• 11,000+ planners, spending US$ 10+ billion / year
• 35+ years of experience
• Central budget: US$ 22 million per year
• 90 permanent staff
• 5 offices: Dallas (HQ), Toronto, Luxembourg, Doha,
Beijing
• Content, Community and Marketplace
• www.mpiweb.org


3

What is MPI Global Training?
• Based on a Body of Knowledge
• Offers globally recognized skills and
competencies
• Offers a life-long career and development
plan
• Training delivered at the local level at
highly respected universities and business
schools
• Increases your employability,
compensation and recognition as a
meeting and business event professional.


MPI Knowledge Plan
(Training & Career Development Milestones) tive
u
ec
Body of Ex
7
Executive
c
gi
Leadership Program
Knowledge, e
at
Research, Industry S tr

Knowledge,
dv
anc
e
6 Certification in Meetings
Management (CMM)

Curricula, Content A

Repository and
ed
ia
te
5 Global Certificate in Meetings and Business Events III

Library t er
m

4
CMP Exam Online Study Guide
In CMP Online Course
s Global Certificate in Meetings and Business Events II
s ic
Ba Distribution
o
3 Global Certificate in Meetings and Business
Events I
Channels
tr
In
2 Skills Assessment

1 Introduction to the Meeting
& Event Industry


5

Introduction level


6

Who is it for? Introduction to Meetings
and Business Events
New to the
meetings and
business events This program will provide insights
industry, entry
level professional into this industry’s possible career
or a seasoned paths and teach basic skills and will
professional
wanting to join be delivered through a blended
the industry approach of instructor-led seminars,
Primary focus is webinars and other web-enabled
upon giving an development tools.
overview of what
the meetings and
business events
industry is and
what the career
opportunities are


7

Who is it for? Skills Assessment
All meeting and
business events
professionals who Regardless of their entry point into
want to identify
their level of skills the industry, the learning journey of
and competencies every member begins with the
in the different
areas of meeting Online Skills Assessment exercise
planning and that identiﬁes critical experience,
management
knowledge, and skill gaps and then
provides a prescriptive and
personalized development plan for
closing those gaps.


8

Basic level


9

Who is it for? Global Certificate in
Meetings and Business
New Team
Member who Events I
needs to learn
basics, who is new
to the industry. This certificate is based on an
Primary focus is internationally consistent body of
upon basic knowledge and is easily transferable.
terminology and
concepts The Global Certificate in Meetings
and Business Events I program
equips students and early career
professionals with basic proficiency
to organize the logistics of meetings
and events.


10

Global Certiﬁcate in Meetings
and Business Events I
Through an interactive case study you will learn the
terminology and basics of:
– The business of meetings and Events
– Budgeting
– Property operations
– Site selection
– Contracting
– Registration and housing
– Food and beverage
– Risk assessment
– Meeting and event design


11

Intermediate level


12

Project Manager
of Core Logistics Events II
where the primary
focus is upon This program provides meeting and
execution and business event professionals with
application
learning and development
opportunities that focus on
operations, while working toward the
knowledge requirements for passing
the CMP Exam.


13

and Business Events II
This certiﬁcate program will focus upon the execution
and application of meeting and event core logistics in
the following areas:
– Project management
– Destination and venue management
– Meeting and business event logistics
– Project budget
– Contract evaluation and negotiation


14

Who is it for? Certiﬁed Meeting
Professional (CMP)
Industry
professionals with a
minimum of 3 years This certiﬁcation program is a
experience in the validation of acquired skills and
meeting competencies at manager level and
management field
who want to
above.
accredit their skills The CMP is administered by the
and knowledge at Convention Industry Council.
executing meetings
and events.


15

Advanced level


16

Project / Team
Leader where the Events III
primary focus is
upon leading the This certificate program will provide you
planning of the with learning and development
project and the
project team opportunities that focus on leading your
project and your project teams to a
successful completion of the meeting
and business event operations.


17

and Business Events III
This certiﬁcate program will focus upon:
– Strategic planning, measurement and project ﬁnances
– Relationship management
– Creating project plans
– Managing the project team
– Marketing communications


18

Strategic level


19

Who is it for? Certiﬁcation in Meeting
Management (CMM)
Advanced and
senior industry
professionals. The CMM looks at the business of
Strategic meetings as well as business
decision-makers management modules related to
within meetings. The focus of the certification is
organizations
to provide continuing educational
enhancements to the strategic decision-
making ability of these leaders to
manage and deliver exceptional
meetings and events that drive
organizational success.


20

Certification in Meeting
Management (CMM)
This certification program will focus upon:
– Writing a strategic business plan
– Leadership development
– Strategic financial management
– Contingency planning and business continuity
– Strategic communication and negotiation
– Operational excellence
– Integrated marketing communications
– Measurement & metrics


Calendar


www.mpiglobaltraining.org


MPI Global Training
Presented by Mary Boone

Accredited MPI Global Trainer


Four Elements of Strategic Value

Presenter: Mary Boone, President, Boone
Associates

Copyright 2011 Boone Associates. All rights reserved.


The Four Elements Paper
• Crisis = Opportunity for a Tipping
Point:
• Cost to Investment
• But first need to address two issues:
• Clarity
• Collaboration

Copyright 2011 Boone Associates


The First Element
Portfolio Management


Portfolio Management Goals

• Improve Event Effectiveness
o How events effect an organization’s mission, goals, and
objectives

• Improve Event Efficiency
o Cost reduction



The Second Element
Measurement


The Third Element
Meeting Design


Meeting Design
Definition
The purposeful shaping of the form and content of a
meeting to deliver on crucial organizational objectives.

Meeting design incorporates methods and technologies that
connect, inform, and engage a broad range of relevant
stakeholders before, during and after the meeting.

Good design integrates the meeting with other
communication activities, maximizes interactivity, and
results in a significant return on investment.



Meeting Design: A Shift

Broadcast Interactive


The Fourth Element
Advanced Logistics


Advanced Logistics
Advanced Logistics addresses the planning (venues, travel
arrangements, lodging, etc.) and infrastructure of a meeting (furniture
arrangement, temperature, staging, technology support ,etc.).

The selection of the right venue and working environment are essential to
executing the meeting design and achieving the desired meeting results.

Advanced logistics includes contracting for and overseeing all of the
operational aspects of meetings including risk management,
sustainability, etc.



Advanced Logistics
“You know, I’ve been involved with events for many years and I’ve
worked with some meeting planners who don’t want to know anything
about the business or content aspects of what we’re trying to accomplish
and that’s fine, we can still get the event done.

But the best experiences, the ones that have the greatest impact are
when we are working as a team to meld both the business and
hospitality aspects of the meeting. It’s really great when the planner
can have an understanding of what we’re trying to do.”

-John Burd, VP Global Field Operations, SAP Inc.



Putting The 4 Elements Together
Portfolio Management (aggregate) is dependent upon good
measurement of individual events. It also tells us where we need
to invest more in meeting design.

Measurement and Meeting Design are closely coupled because they
are both focused on individual meeting outcomes. Without a good
design, you won’t get the ROI you seek.

Advanced logistics and meeting design go hand in hand. AL is the
execution arm of the design. AL is also important to the efficiency
aspect of PM.



Questions?


Meetings are one of the world’s most powerful tools
for tapping human intelligence and potential.



sharpen your knowledge

focus on events

presenting outside the room


on the world’s most

expensive

free telephone system


WORLDS ARE COLLIDING

FACE TO FACE DIGITAL
MEETINGS


MEETINGS

OPPORTUNITY

1
content

2
event
community
continuity building context
4

3
connectivity
graphic source: David Armano
adapted by Ruud Janssen

DO YOU REMEMBER YOUR FIRST TIME?

macro-realities


the perfect storm of 2009


budget constraints


people are more
connected...and are
always on

and they are
more
mobile than
ever...


©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Then there’s technology...

RT @zappos: Airports closed due to
volcanic ash. London conference guy
says next big challenge isn't cloud
computing, it's cloud commuting.

Stuck in London Sunday night?

attend TEDxVolcano

TEDxVolcano: Explosive, impromptu, livestreamed tonight!

source = http://www.ﬂickr.com/photos/tedconference/sets/72157623765155191/

Global Certification in Meetings
& Business Events Level 3

Presented by
Ruud Janssen, CMM
Arlesheim, Switzerland

Meeting Design & Architecture
Strategic planning, measurement
Project ﬁnances
Relationship management
Crafting project plans
Managing the project team
Marketing communications

Focus
Project ﬁnances


emering economies are rapidly growing

Why? What? Who? How?
OBJECTIVE:
to deliver an engaging event training course
for MPI Global Training+!Global Certiﬁcate
in Meetings & Business Events Level 3 to
meet the rising demand for event organising
skills in Qatar.For participants to share,
experience and apply the learning to attain
a global internationally recognized GCMBE
III certiﬁcation in the applied business case.

MEDIUM:

co-trained accredited MPI Global Trainers :
Miranda Ioannou, Peter Haigh and Ruud Janssen.!

Thank you to sponsors:
MPI Foundation - Qatar Airways -
Sharq Village & Spa - Dunes Gifts & Marketing

Ofﬁcial Media Partner :
Qatar Happening

METRICS:

28 professionals in Qatar who attend the global
certiﬁcate in meetings and business events level III
(GCMBE III), will upon successful completion of the
course!and post event case study be awarded
internationally recognized Meeting Professionals
International (MPI) certiﬁcates and rated the course >
5 out of 6 for content satisfaction, Learner Return of
Investment and Satisfaction with Instructors.

share experiences
& develop competencies

Why? How? What?
Day 1
7:30 – 08:30 Orientation and Case Study Introduction - Ruud Janssen

8:30 – 10:00 Measurement - Peter Haigh
• Explain the importance of measurement in proving the value of
meetings.
• Identify the various elements that can/should be measured (cost,
efficiency, value)
• Select the most appropriate measurement element(s) for your company,
department and/or meetings
• Report the results and make appropriate decisions based upon the data

10:00 – 10:30 Break
10:30 – 12:00 Measurement (continued) - Peter Haigh
12:00 – 13:00 Lunch
13:00 – 14:30 Meeting Design - Ruud Janssen
• Design an event to achieve project objectives

• Identify the target audience and its preferred outcomes

• Develop a theme for a meeting

• Apply the principles of meeting design and adult learning

• Identify and apply various delivery formats

• Structure and sequence program components

14.30 – 15.00 Break
15.00 – 16.30 Meeting Design (continued) - Peter Haigh

Why? How? What?
Day 2
8:30 – 10:00 Meeting Design (continued) - Ruud Janssen
10:00 – 10:30 Break
10:30 – 12:00 Meeting Design (continued) - Peter Haigh
12:00 – 13:00 Lunch
13:00 – 14:30 Project Finances - Miranda Ioannou
• Identify Financial Requirements of the Meeting
• Develop an Expense Budget
• Develop an Income Budget
• Assemble a budget that can be used to manage a

meeting or event
14.30 – 15.00 Break
15.00 – 16.30 Project Finances (continued) - Miranda Ioannou

Why? How? What?
Day 3

8:30 – 10:00 Strategic Planning for Projects - Miranda Ioannou
• Set meeting objectives
• Perform trend and environmental scanning
• Create and manage a strategic project plan
• Create and manage the sustainability and procurement

plans
• Determine the risk management plan

10:00 – 10:30 Break
10:30 – 12:00 Strategic Planning for Projects (continued) - Miranda
Ioannou
12:00 – 13:00 Lunch
13:00 – 14:30 Strategic Planning for Projects - Developing a
Sustainability Plan - Ruud Janssen
14.30 – 15.00 Break

15.00 – 16.30 Strategic Planning for Projects – Developing a Risk
Management Plan - Ruud Janssen

Why? How? What?
Day 4
8:30 – 10:00 Marketing - Ruud Janssen
• Identify the components of an integrated marketing plan
• Conduct a situational analysis
• Develop the positioning, identity and promotional activities for the
meeting and/or event
• Conduct public relations activities

10:00 – 10:30 Break
10:30 – 12:00 Marketing (continued) - Peter Haigh
12:00 – 13:00 Lunch
13.00 – 14.30 Managing the Project Team - Miranda Ioannou
• Develop selection criteria for staff and volunteers
• Create a training program to increase their speed to effectiveness
and the quality of their work
• Identify the key motivators for staff and volunteers
• List activities that are designed to motivate and retain your staff
and volunteers
14.30 – 15.00 Break
15.00 – 16.30 Managing the Project Team (continued) - - Miranda Ioannou

Why? How? What?
Day 5
8:00 – 09:30 Relationship Management - Peter Haigh
• Participate in and/or lead effective communications
• Engage stakeholders (identify, assess, classify)
• Manage customer service
• Negotiate outcomes that benefit all involved parties

09:30 – 10:00 Break
10:00 – 11:30 Relationship Management (continued) - Peter Haigh

11:30 – 12:00 Summary and Assessment Instructions
12:30 – 14:00 Certificate of participation Ceremony
&
Celebration Lunch (Al Wanis Rooftop)

Questions?

“People grow in the
direction of the
questions that they ask”

Premier Chocolate Ltd Case Study

• Let’s read the Case study
• Mindmap the Attendee
Demographics
• Create Overview of Agenda

Questions?
OBJECTIVES: to deliver an engaging event training course for MPI Global Training
+!Global Certificate in Meetings & Business Events Level 3 to meet the rising demand
for event organising skills in Qatar.For participants to share, experience and apply
the learning to attain a global internationally recognized GCMBE III certification in
the applied business case.

MEDIUM: co-trained accredited MPI Global Trainers Miranda Ioannou, Peter Haigh
and Ruud Janssen.!

METRICS: 28 professionals in Qatar who attend the global certificate in meetings and
business events level III (GCMBE), will upon successful completion of the course!and
post event case study be awarded internationally recognized Meeting Professionals
International (MPI) certificates and rated the course > 5 out of 6 for content
satisfaction, Learner Return of Investment and Satisfaction with Instructors.

Why? How? What?

A) Attend all parts of GCMBE 3 Course 2-7 April, 2011
B) Submit PDF of Take Home Exam presentation by
candidates by May 1, 2011 12:00 Midnight to Christine Perry
at email adres: cperry@mpiweb.org
C) Review of papers by trainers ( by June 1, 2011)
D) Feedback to attendees by June 6, 2011
E) After succesful completion of Take Home Final Exam you
will recieve the GCMBE Level 3 Certificate of Achievement

39

Take Home Final Exam Project
MPI Business
Barometer
due 4 weeks after course

Session 1- CMM level
4 Elements of Strategic Value for
Meetings & Events

Presented by
Mary Boone
Essex, CT, USA

Four Elements of Strategic Value

Presenter: Mary Boone, President, Boone
Associates

Copyright 2011 Boone Associates. All rights reserved.

The Four Elements Paper
• Crisis = Opportunity for a Tipping Point:
• Cost to Investment
• But first need to address two issues:
• Clarity
• Collaboration


The First Element
Portfolio Management

Portfolio Management Goals

• Improve Event Effectiveness
o How events effect an organization’s mission, goals, and
objectives

• Improve Event Efficiency
o Cost reduction


The Second Element
Measurement

The Third Element
Meeting Design

Meeting Design
Definition
The purposeful shaping of the form and content of a meeting
to deliver on crucial organizational objectives.

Meeting design incorporates methods and technologies that
connect, inform, and engage a broad range of relevant
stakeholders before, during and after the meeting.

Good design integrates the meeting with other communication
activities, maximizes interactivity, and results in a significant
return on investment.


Meeting Design: A Shift

Broadcast Interactive

The Fourth Element
Advanced Logistics

Advanced Logistics
Advanced Logistics addresses the planning (venues, travel arrangements,
lodging, etc.) and infrastructure of a meeting (furniture arrangement,
temperature, staging, technology support ,etc.).

The selection of the right venue and working environment are essential to
executing the meeting design and achieving the desired meeting results.

Advanced logistics includes contracting for and overseeing all of the
operational aspects of meetings including risk management, sustainability, etc.


Advanced Logistics
“You know, I’ve been involved with events for many years and I’ve worked with
some meeting planners who don’t want to know anything about the business
or content aspects of what we’re trying to accomplish and that’s fine, we can
still get the event done.

But the best experiences, the ones that have the greatest impact are when we
are working as a team to meld both the business and hospitality aspects
of the meeting. It’s really great when the planner can have an understanding
of what we’re trying to do.”

-John Burd, VP Global Field Operations, SAP Inc.


Putting The 4 Elements Together
Portfolio Management (aggregate) is dependent upon good
measurement of individual events. It also tells us where we need to
invest more in meeting design.

Measurement and Meeting Design are closely coupled because they are
both focused on individual meeting outcomes. Without a good design,
you won’t get the ROI you seek.

Advanced logistics and meeting design go hand in hand. AL is the
execution arm of the design. AL is also important to the efficiency
aspect of PM.


Meetings are one of the world’s most powerful tools
for tapping human intelligence and potential.


Session 4 - CMM Level
ROI Methodology-Measurements and Metrics

Presented by
Todd Hanson
Appleton, WI, USA

MEASUREMENT AND
METRICS
Presented by:
Todd Hanson, CPIM, CRP
President and Founder
Catalyst Performance Group, Inc.
ROI of Engagement Resource Center

Session objectives
•Learn the Phillips ROI Methodology, its potential
and limitations.

•Discover the power of measurement in practice
through real world case studies.

•Design a plan to measure results of your
programs at all levels including ROI.

•Learn how to report ﬁndings to key
stakeholders to justify, defend and improve your
meetings and events.

why measure results?

Continuous
Improvement
Accountability
Justify

Defend

ROI Methodology

Five Evaluation
Levels

6

ROI Methodology

Compliments ROI
Institute

Guiding Principles
1. When conducting a higher-level evaluation, collect data at lower levels.
2. When planning a higher-level evaluation, the previous level of evaluation is not
required to be comprehensive.
3. When collecting and analyzing data, use only the most credible sources.
4. When analyzing data, select the most conservative alternatives for calculations.
5. Use at least one method to isolate the effects of the meeting or event.
6. If no improvement data are available for a population or from a specific source,
assume that little or no improvement has occurred.
7. Adjust estimates of improvements for the potential error of the estimates.
8. Avoid use of extreme data items and unsupported claims when calculating ROI
calculations.
9. Use only the first year of annual benefits in the ROI analysis of short-term
solutions.
10.Fully load all costs of the meeting or event when analyzing ROI.
11.Intangible measures are defined as measures that are purposely not converted
to monetary values.
12.Communicate the results of the ROI Methodology to all key stakeholders.

Designing a
Measurement
Plan

Linking needs with evaluation
Start End
Here Here

Payoff ROI
5

ROI Objectives 5
Needs
Business Impact
4
Impact Objectives 4
Needs
Application
Performance 3 Application Objectives 3
Needs
Learning Future
Learning 2 Learning Objectives 2
Needs Focus
Previous
Preference 1 Reaction Objectives 1 Reaction Focus
Needs

Meeting
/ Event

Creating a Results Driven
Meeting

• Methodology Overview

ROI • Event Objectives
• Measurement
Summary Objectives
• Audience Description
Report • Data Collection Details
• Summary of Results
• Action Plan
• Supporting Data

A New Day with Results
Measurement


Resources
• www.roiofenagement.com
• www.roiinstitute.net
• Linked In ROI Network
• Show Me the Money – Phillips
• ROI of Meetings and Events –
Phillips
• Twitter/ROIofEngagement

The Great Recession
Why do we run these events?
Do they pay off?
Should we continue them?
If so, how should they look?

Strategy

MOTIVATION
TRUST
RELATIONSHIPS
CONFIDENCE Presentations

SKILLS Quotes

SALES
17

ROI of
Measuring • Understood Barriers &
Results Enablers
Measure it to
manage it. • Identiﬁed Gaps
• Implemented Action Plan
• Improved Results
Midstream
• Validated the Investment
• Justiﬁed Future Spend
18

Available at:
www.enterpriseengagement .org
www.ROIofEngagement.com

19

Session 3
Presented by
Peter Haigh
London, UK

Corporate Social
Responsibility


What does all this
mean for you?


The good news…
…about being in the spotlight

©TNOC | 2010 | Ruud Janssen | www.tnoc.ch 13

From Hospitality...to Performance


Revenue and Jobs for
Communities

U.S. study concludes late 2010, France to follow
Source: Canadian Economic Impact Study

2009…
The challenge to
meetings Travel r
Budget estrict
ions
controls Skepticism over
incentive travel
Carbon emissions
ual technologies
Virt

2009…
The challenge to
meetings Travel r
Bud get epanies
stricti
con U .S. c om
trols fSkepticism over ing
ons
8 o
5% incentive traveld
pen
trav el s
cut
Carbon emissions
ual technologies
Virt

2010…
Meetings
seen as an
essential
business
tool

Meetings don’t just look like this
22 anymore...

23
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this...

25
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...

26
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...and like this.

The greatest opportunity for
attendance growth is...


...outside the room...


OMG!


Riveting talks by remarkable people,
free to the world

Launched in 1984
Apply and pay to speak
Pay to watch live
2006: Posted videos
2008: 100 million views
2009: 200 million views



MEETINGS

Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen


MEETINGS

OPPORTUNITY

OPPORTUNITY

Extend Meetings
Include More People
Improved Interaction
FACE TO FACE
DIGITAL
MEETINGS

Alternative Formats


EXTEND MEETINGS
LIVE
EVENT

SOCIAL
WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO

BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER
EVENTS EMAIL RELEASE


INCLUDE MORE PEOPLE


INCREASE INTERACTION


ALTERNATIVE FORMATS
TELEPRESENCE VIRTUAL WORLD

VIRTUAL


We have our own little
disconnect...


Top Five Tech Trends
Improve presentation/audio visual experience
Get better attendee feedback about meeting
experience
Provide better internet access at venues and hotels
Identify/evaluate vendors and meeting locations/venues
Provide alternatives to live meetings


Bottom Seven Tech Trends
Make meetings and events more interactive
Make more training, e-learning available via the internet
Allow remote participation in live events
Improve payment systems
Use social networking to supplement events
Co-create/customize products/services with meeting
attendees


What does
that mean
for YOU?


Thinking Outside the Room


mass collaboration &
co-creation

make connectivity easy &
accepted

Capture content on video
Basic video editing on-site
Engage virtual audience
Engage live audience

Bandwidth
Social media framework
Set social media policies
Set objectives and measure
Community connectors

“Don’t be trapped by dogma - that is, living
with the result of other people’s thinking.”

experience | initiate | network | learn | collaborate

1
content

2
event
community
continuity building context
4

3
connectivity
graphic source: David Armano
adapted by Ruud Janssen


MEASUREMENT AND METRICS

Presented by:

Session objectives

•Learn the Phillips ROI Methodology, its potential and
limitations.

•Discover the power of measurement in practice
through real world case studies.

•Design a plan to measure results of your programs at
all levels including ROI.

•Learn how to report ﬁndings to key stakeholders to
justify, defend and improve your meetings and events.

why measure results?

Continuous
Improvement

Accountability
Justify

Defend

ROI Methodology

Five Evaluation Levels

6

Guiding Principles
1. When conducting a higher-level evaluation, collect data at lower levels.
2. When planning a higher-level evaluation, the previous level of evaluation is not
required to be comprehensive.
3. When collecting and analyzing data, use only the most credible sources.
4. When analyzing data, select the most conservative alternatives for calculations.
5. Use at least one method to isolate the effects of the meeting or event.
6. If no improvement data are available for a population or from a specific source,
assume that little or no improvement has occurred.
7. Adjust estimates of improvements for the potential error of the estimates.
8. Avoid use of extreme data items and unsupported claims when calculating ROI
calculations.
9. Use only the first year of annual benefits in the ROI analysis of short-term
solutions.
10. Fully load all costs of the meeting or event when analyzing ROI.
11. Intangible measures are defined as measures that are purposely not converted to
monetary values.

Linking needs with evaluation
Start End
Here Here

Payoff ROI
Needs 5

ROI Objectives 5

Business Impact
Needs 4

Impact Objectives 4
Application
Performance
Needs 3 Application Objectives 3

Learning Needs Learning Future
2 Learning Objectives 2
Focus
1 Reaction Objectives 1 Previous
Preference Needs Reaction
Focus
Meeting/
Event

Creating a Results Driven Meeting

• Methodology
Overview
• Event Objectives

ROI • Measurement
Objectives
Summary Report • Audience Description
• Data Collection
Details
• Summary of Results
• Action Plan

Resources
• www.roiofenagement.com
• www.roiinstitute.net
• Linked In ROI Network
• Show Me the Money – Phillips
• ROI of Meetings and Events – Phillips
• Twitter/ROIofEngagement

The Great
Recession
Why do we run these events?
Do they pay off?
Should we continue them?
If so, how should they look?

Strategy
MOTIVATION
TRUST
RELATIONSHIPS

CONFIDENCE Presentations

SKILLS Quotes

SALES
17

ROI of
Measuring Allsante Insurance Beneﬁts
Results • Understood Barriers & Enablers
Measure it to • Identiﬁed Gaps
manage it.
• Improved Results Midstream

18

ROI of
Measuring Allsante Insurance Beneﬁts
Results • Understood Barriers & Enablers
Measure it to • Identiﬁed Gaps
manage it.
• Improved Results Midstream

Continued
Allsante Encounters
18
in 2010


Orientation & Case Study

Presented by
Ruud Janssen, CMM


Project ﬁnances


Focus
Project ﬁnances



Orientation & Case Study

Let’s start with why?


OBJECTIVE:
to deliver an engaging event training course
for MPI Global Training+!Global Certiﬁcate
in Meetings & Business Events Level 3 to
meet the rising demand for event organising
skills in Qatar.For participants to share,
experience and apply the learning to attain
a global internationally recognized GCMBE
III certiﬁcation in the applied business case.


MEDIUM:

co-trained accredited MPI Global Trainers :
Miranda Ioannou, Peter Haigh and Ruud Janssen.!

Thank you to sponsors:
MPI Foundation - Qatar Airways -
Sharq Village & Spa - Dunes Gifts & Marketing

Ofﬁcial Media Partner :
Qatar Happening


METRICS:

28 professionals in Qatar who attend the global
certiﬁcate in meetings and business events level III
(GCMBE III), will upon successful completion of the
course!and post event case study be awarded
internationally recognized Meeting Professionals
International (MPI) certiﬁcates and rated the course
> 5 out of 6 for content satisfaction, Learner Return
of Investment and Satisfaction with Instructors.


share experiences
& develop competencies


Why? How? What?


Why? How? What?
Day 1
7:30 – 08:30 Orientation and Case Study Introduction - Ruud Janssen

8:30 – 10:00 Measurement - Peter Haigh
• Explain the importance of measurement in proving the value of
meetings.
• Identify the various elements that can/should be measured (cost,
efficiency, value)
• Select the most appropriate measurement element(s) for your
company, department and/or meetings
• Report the results and make appropriate decisions based upon
the data
10:00 – 10:30 Break
10:30 – 12:00 Measurement (continued) - Peter Haigh
12:00 – 13:00 Lunch
13:00 – 14:30 Meeting Design - Ruud Janssen
• Design an event to achieve project objectives
• Identify the target audience and its preferred outcomes
• Develop a theme for a meeting
• Apply the principles of meeting design and adult learning
• Identify and apply various delivery formats
• Structure and sequence program components

14.30 – 15.00 Break
15.00 – 16.30 Meeting Design (continued) - Peter Haigh


Why? How? What?
Day 2
8:30 – 10:00 Meeting Design (continued) - Ruud Janssen
10:00 – 10:30 Break
10:30 – 12:00 Meeting Design (continued) - Peter Haigh
12:00 – 13:00 Lunch
13:00 – 14:30 Project Finances - Miranda Ioannou
• Identify Financial Requirements of the Meeting
• Develop an Expense Budget
• Develop an Income Budget
• Assemble a budget that can be used to manage a

meeting or event
14.30 – 15.00 Break
15.00 – 16.30 Project Finances (continued) - Miranda Ioannou


Why? How? What?
Day 3

8:30 – 10:00 Strategic Planning for Projects - Miranda Ioannou
• Set meeting objectives
• Perform trend and environmental scanning
• Create and manage a strategic project plan
• Create and manage the sustainability and procurement

plans
• Determine the risk management plan

10:00 – 10:30 Break
10:30 – 12:00 Strategic Planning for Projects (continued) - Miranda
Ioannou
12:00 – 13:00 Lunch
13:00 – 14:30 Strategic Planning for Projects - Developing a
Sustainability Plan - Ruud Janssen
14.30 – 15.00 Break

15.00 – 16.30 Strategic Planning for Projects – Developing a Risk
Management Plan - Ruud Janssen


Why? How? What?
Day 4
8:30 – 10:00 Marketing - Ruud Janssen
• Identify the components of an integrated marketing plan
• Conduct a situational analysis
• Develop the positioning, identity and promotional activities

for the meeting and/or event
• Conduct public relations activities

10:00 – 10:30 Break
10:30 – 12:00 Marketing (continued) - Peter Haigh
12:00 – 13:00 Lunch
13.00 – 14.30 Managing the Project Team - Miranda Ioannou
• Develop selection criteria for staff and volunteers
• Create a training program to increase their speed to
effectiveness and the quality of their work
• Identify the key motivators for staff and volunteers
• List activities that are designed to motivate and retain your
staff and volunteers
14.30 – 15.00 Break
15.00 – 16.30 Managing the Project Team (continued) - - Miranda Ioannou


Why? How? What?
Day 5
8:00 – 09:30 Relationship Management - Peter Haigh
• Participate in and/or lead effective communications
• Engage stakeholders (identify, assess, classify)
• Manage customer service
• Negotiate outcomes that benefit all involved parties

09:30 – 10:00 Break
10:00 – 11:30 Relationship Management (continued) - Peter Haigh

11:30 – 12:00 Summary and Assessment Instructions
12:30 – 14:00 Certificate of participation Ceremony
&
Celebration Lunch (Al Wanis Rooftop)


Questions?

“People grow in the
direction of the
questions that they
ask”


Premier Chocolate Ltd Case Study

• Let’s read the Case study
• Mindmap the Attendee
Demographics
• Create Overview of Agenda


Questions?
OBJECTIVES: to deliver an engaging event training course for MPI Global
Training+!Global Certificate in Meetings & Business Events Level 3 to meet the
rising demand for event organising skills in Qatar.For participants to share,
experience and apply the learning to attain a global internationally recognized
GCMBE III certification in the applied business case.

MEDIUM: co-trained accredited MPI Global Trainers Miranda Ioannou, Peter
Haigh and Ruud Janssen.!

METRICS: 28 professionals in Qatar who attend the global certificate in
meetings and business events level III (GCMBE), will upon successful completion
of the course!and post event case study be awarded internationally recognized
Meeting Professionals International (MPI) certificates and rated the course > 5
out of 6 for content satisfaction, Learner Return of Investment and Satisfaction
with Instructors.


Why? How? What?

A) Attend all parts of GCMBE 3 Course 2-7 April, 2011
B) Submit PDF of Take Home Exam presentation by
candidates by May 1, 2011 12:00 Midnight to Christine
Perry at email adres: cperry@mpiweb.org
C) Review of papers by trainers ( by June 1, 2011)
D) Feedback to attendees by June 6, 2011
E) After succesful completion of Take Home Final Exam
you will recieve the GCMBE Level 3 Certificate of
Achievement


39

Take Home Final Exam Project
MPI Business
Barometer
due 1 May 2011


MPI Global Training on the Road at AIBTM, Baltimore MD, USA

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