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MPI Global Training on the Road at AIBTM, Baltimore MD, USA
 

MPI Global Training on the Road at AIBTM, Baltimore MD, USA

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If you've missed this highly interactive hybrid session where highlights of 5 sessions were given by MPI Global Training Accredited trainers from around the world, you can review the slides here. What ...

If you've missed this highly interactive hybrid session where highlights of 5 sessions were given by MPI Global Training Accredited trainers from around the world, you can review the slides here. What you missed were 3 hours of highly engaging training facilitated by Ruud Janssen and Miranda van Bruck as well as Paul Bridle live at AIBTM. Hybrid presentations were given by Mary Boone, Peter Haigh, Todd Hanson and Karen King.

Learn more about MPI Global Training on this link: Http://www.mpiglobaltraining.org

This session was crafted and facilitated courtesy of TNOC: Http://www.tnoc.ch

in collaboration with MPI: http://www.mpiweb.org at AIBTM on Baltimore, MD, USA on Tuesday 21 July 2011 http://www.aibtm.com

See the full stream of photos of this session here: http://www.flickr.com/photos/tnoc/sets/72157626895928565/

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    MPI Global Training on the Road at AIBTM, Baltimore MD, USA MPI Global Training on the Road at AIBTM, Baltimore MD, USA Presentation Transcript

    • MPI Global Training Presented by Ruud Janssen, CMM @ruudwjanssen Accredited MPI Global TrainerTuesday, 5 July 2011
    • 2 Meeting Professionals International • MPI = largest global meeting industry community • Over 24,000 members globally • 71 chapters and affiliates • 11,000+ planners, spending US$ 10+ billion / year • 35+ years of experience • Central budget: US$ 22 million per year • 90 permanent staff • 5 offices: Dallas (HQ), Toronto, Luxembourg, Doha, Beijing • Content, Community and Marketplace • www.mpiweb.orgTuesday, 5 July 2011
    • 3 What is MPI Global Training? • Based on a Body of Knowledge • Offers globally recognized skills and competencies • Offers a life-long career and development plan • Training delivered at the local level at highly respected universities and business schools • Increases your employability, compensation and recognition as a meeting and business event professional. Tuesday, 5 July 2011
    • MPI Knowledge Plan(Training & Career Development Milestones) tive u ecBody of Ex 7 Executive c gi Leadership ProgramKnowledge, e atResearch, Industry S trKnowledge, dv anc e 6 Certification in Meetings Management (CMM)Curricula, Content ARepository and ed ia te 5 Global Certificate in Meetings and Business Events IIILibrary t er m 4 CMP Exam Online Study Guide In CMP Online Course s Global Certificate in Meetings and Business Events II s ic Ba Distribution o 3 Global Certificate in Meetings and Business Events I Channels tr In 2 Skills Assessment 1 Introduction to the Meeting & Event IndustryTuesday, 5 July 2011
    • 5 Introduction levelTuesday, 5 July 2011
    • 6 Who is it for? Introduction to Meetings and Business Events New to the meetings and business events This program will provide insights industry, entry level professional into this industry’s possible career or a seasoned paths and teach basic skills and will professional wanting to join be delivered through a blended the industry approach of instructor-led seminars, Primary focus is webinars and other web-enabled upon giving an development tools. overview of what the meetings and business events industry is and what the career opportunities areTuesday, 5 July 2011
    • 7 Who is it for? Skills Assessment All meeting and business events professionals who Regardless of their entry point into want to identify their level of skills the industry, the learning journey of and competencies every member begins with the in the different areas of meeting Online Skills Assessment exercise planning and that identifies critical experience, management knowledge, and skill gaps and then provides a prescriptive and personalized development plan for closing those gaps.Tuesday, 5 July 2011
    • 8 Basic levelTuesday, 5 July 2011
    • 9 Who is it for? Global Certificate in Meetings and Business New Team Member who Events I needs to learn basics, who is new to the industry. This certificate is based on an Primary focus is internationally consistent body of upon basic knowledge and is easily transferable. terminology and concepts The Global Certificate in Meetings and Business Events I program equips students and early career professionals with basic proficiency to organize the logistics of meetings and events.Tuesday, 5 July 2011
    • 10 Global Certificate in Meetings and Business Events I Through an interactive case study you will learn the terminology and basics of: – The business of meetings and Events – Budgeting – Property operations – Site selection – Contracting – Registration and housing – Food and beverage – Risk assessment – Meeting and event designTuesday, 5 July 2011
    • 11 Intermediate levelTuesday, 5 July 2011
    • 12 Who is it for? Global Certificate in Meetings and Business Project Manager of Core Logistics Events II where the primary focus is upon This program provides meeting and execution and business event professionals with application learning and development opportunities that focus on operations, while working toward the knowledge requirements for passing the CMP Exam.Tuesday, 5 July 2011
    • 13 Global Certificate in Meetings and Business Events II This certificate program will focus upon the execution and application of meeting and event core logistics in the following areas: – Project management – Destination and venue management – Meeting and business event logistics – Project budget – Contract evaluation and negotiationTuesday, 5 July 2011
    • 14 Who is it for? Certified Meeting Professional (CMP) Industry professionals with a minimum of 3 years This certification program is a experience in the validation of acquired skills and meeting competencies at manager level and management field who want to above. accredit their skills The CMP is administered by the and knowledge at Convention Industry Council. executing meetings and events.Tuesday, 5 July 2011
    • 15 Advanced levelTuesday, 5 July 2011
    • 16 Who is it for? Global Certificate in Meetings and Business Project / Team Leader where the Events III primary focus is upon leading the This certificate program will provide you planning of the with learning and development project and the project team opportunities that focus on leading your project and your project teams to a successful completion of the meeting and business event operations.Tuesday, 5 July 2011
    • 17 Global Certificate in Meetings and Business Events III This certificate program will focus upon: – Strategic planning, measurement and project finances – Relationship management – Creating project plans – Managing the project team – Marketing communications  Tuesday, 5 July 2011
    • 18 Strategic levelTuesday, 5 July 2011
    • 19 Who is it for? Certification in Meeting Management (CMM) Advanced and senior industry professionals. The CMM looks at the business of Strategic meetings as well as business decision-makers management modules related to within meetings. The focus of the certification is organizations to provide continuing educational enhancements to the strategic decision- making ability of these leaders to manage and deliver exceptional meetings and events that drive organizational success.Tuesday, 5 July 2011
    • 20 Certification in Meeting Management (CMM) This certification program will focus upon: – Writing a strategic business plan – Leadership development – Strategic financial management – Contingency planning and business continuity – Strategic communication and negotiation – Operational excellence – Integrated marketing communications – Measurement & metricsTuesday, 5 July 2011
    • 21Tuesday, 5 July 2011
    • 22Tuesday, 5 July 2011
    • CalendarTuesday, 5 July 2011
    • www.mpiglobaltraining.orgTuesday, 5 July 2011
    • MPI Global Training Presented by Mary Boone Accredited MPI Global TrainerTuesday, 5 July 2011
    • Four Elements of Strategic Value Presenter: Mary Boone, President, Boone Associates Copyright 2011 Boone Associates. All rights reserved.Tuesday, 5 July 2011
    • The Four Elements Paper • Crisis = Opportunity for a Tipping Point: • Cost to Investment • But first need to address two issues: • Clarity • Collaboration Copyright 2011 Boone AssociatesTuesday, 5 July 2011
    • The First Element Portfolio ManagementTuesday, 5 July 2011
    • Tuesday, 5 July 2011
    • Portfolio Management Goals • Improve Event Effectiveness o How events effect an organization’s mission, goals, and objectives • Improve Event Efficiency o Cost reduction Copyright 2011 Boone AssociatesTuesday, 5 July 2011
    • The Second Element MeasurementTuesday, 5 July 2011
    • The Third Element Meeting DesignTuesday, 5 July 2011
    • Meeting Design Definition The purposeful shaping of the form and content of a meeting to deliver on crucial organizational objectives. Meeting design incorporates methods and technologies that connect, inform, and engage a broad range of relevant stakeholders before, during and after the meeting. Good design integrates the meeting with other communication activities, maximizes interactivity, and results in a significant return on investment. Copyright 2011 Boone AssociatesTuesday, 5 July 2011
    • Meeting Design: A Shift Broadcast Interactive Copyright 2011 Boone AssociatesTuesday, 5 July 2011
    • The Fourth Element Advanced LogisticsTuesday, 5 July 2011
    • Advanced Logistics Advanced Logistics addresses the planning (venues, travel arrangements, lodging, etc.) and infrastructure of a meeting (furniture arrangement, temperature, staging, technology support ,etc.). The selection of the right venue and working environment are essential to executing the meeting design and achieving the desired meeting results. Advanced logistics includes contracting for and overseeing all of the operational aspects of meetings including risk management, sustainability, etc. Copyright 2011 Boone AssociatesTuesday, 5 July 2011
    • Advanced Logistics “You know, I’ve been involved with events for many years and I’ve worked with some meeting planners who don’t want to know anything about the business or content aspects of what we’re trying to accomplish and that’s fine, we can still get the event done. But the best experiences, the ones that have the greatest impact are when we are working as a team to meld both the business and hospitality aspects of the meeting. It’s really great when the planner can have an understanding of what we’re trying to do.” -John Burd, VP Global Field Operations, SAP Inc. Copyright 2011 Boone AssociatesTuesday, 5 July 2011
    • Putting The 4 Elements Together Portfolio Management (aggregate) is dependent upon good measurement of individual events. It also tells us where we need to invest more in meeting design. Measurement and Meeting Design are closely coupled because they are both focused on individual meeting outcomes. Without a good design, you won’t get the ROI you seek. Advanced logistics and meeting design go hand in hand. AL is the execution arm of the design. AL is also important to the efficiency aspect of PM. Copyright 2009 Boone AssociatesTuesday, 5 July 2011
    • Questions?Tuesday, 5 July 2011
    • Meetings are one of the world’s most powerful tools for tapping human intelligence and potential. Copyright 2011 Boone AssociatesTuesday, 5 July 2011
    • www.mpiglobaltraining.orgTuesday, 5 July 2011
    • presenting outside the room Ruud Janssen, CMM ©TNOC | The New Objective Collective | Founder MPI Meeting Professionals International | Director International Board of Directors MPI Global Training | accredited trainer TEDxBasel and TEDxYouth@Basel | Curator and Founder Project Meeting Architecture | Steering committee member ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • @ruudwjanssen
    • sharpen your knowledge focus on events
    • presenting outside the room ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • on the world’s most expensive free telephone system©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS
    • WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY
    • 1 content 2 event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
    • DO YOU REMEMBER YOUR FIRST TIME?
    • 1994
    • 2011
    • macro-realities©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • the perfect storm of 2009©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • budget constraints©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • people are more connected...and are always on©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • and they are more mobile than ever...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Then there’s technology...
    • RT @zappos: Airports closed due tovolcanic ash. London conference guysays next big challenge isnt cloudcomputing, its cloud commuting.
    • Eyjafjallajokull
    • Stuck in London Sunday night? attend TEDxVolcano
    • TEDxVolcano: Explosive, impromptu, livestreamed tonight! source = http://www.flickr.com/photos/tedconference/sets/72157623765155191/
    • Global Certification in Meetings& Business Events Level 3 Presented by Ruud Janssen, CMM Arlesheim, Switzerland
    • Meeting Design & ArchitectureStrategic planning, measurementProject financesRelationship managementCrafting project plansManaging the project teamMarketing communications
    • Global Certification in Meetings& Business Events Level 3Focus Meeting Design & Architecture Strategic planning, measurement Project finances Relationship management Crafting project plans Managing the project team Marketing communications
    • Global Certification in Meetings & Business Events Level 3emering economies are rapidly growing
    • Let’s start with why?
    • Why? What? Who? How?OBJECTIVE:to deliver an engaging event training coursefor MPI Global Training+!Global Certificatein Meetings & Business Events Level 3 tomeet the rising demand for event organisingskills in Qatar.For participants to share,experience and apply the learning to attaina global internationally recognized GCMBEIII certification in the applied business case.
    • Why? What? Who? How?MEDIUM:co-trained accredited MPI Global Trainers :Miranda Ioannou, Peter Haigh and Ruud Janssen.!Thank you to sponsors:MPI Foundation - Qatar Airways -Sharq Village & Spa - Dunes Gifts & MarketingOfficial Media Partner :Qatar Happening
    • Why? What? Who? How?METRICS:28 professionals in Qatar who attend the globalcertificate in meetings and business events level III(GCMBE III), will upon successful completion of thecourse!and post event case study be awardedinternationally recognized Meeting ProfessionalsInternational (MPI) certificates and rated the course >5 out of 6 for content satisfaction, Learner Return ofInvestment and Satisfaction with Instructors.
    • Why? What? Who? How?
    • share experiences & develop competencies
    • Why? How? What?
    • Why? How? What? Day 17:30 – 08:30 Orientation and Case Study Introduction - Ruud Janssen8:30 – 10:00 Measurement - Peter Haigh • Explain the importance of measurement in proving the value of meetings. • Identify the various elements that can/should be measured (cost, efficiency, value) • Select the most appropriate measurement element(s) for your company, department and/or meetings • Report the results and make appropriate decisions based upon the data10:00 – 10:30 Break10:30 – 12:00 Measurement (continued) - Peter Haigh12:00 – 13:00 Lunch13:00 – 14:30 Meeting Design - Ruud Janssen • Design an event to achieve project objectives • Identify the target audience and its preferred outcomes • Develop a theme for a meeting • Apply the principles of meeting design and adult learning • Identify and apply various delivery formats • Structure and sequence program components14.30 – 15.00 Break15.00 – 16.30 Meeting Design (continued) - Peter Haigh
    • Why? How? What? Day 28:30 – 10:00 Meeting Design (continued) - Ruud Janssen10:00 – 10:30 Break10:30 – 12:00 Meeting Design (continued) - Peter Haigh12:00 – 13:00 Lunch13:00 – 14:30 Project Finances - Miranda Ioannou • Identify Financial Requirements of the Meeting • Develop an Expense Budget • Develop an Income Budget • Assemble a budget that can be used to manage a meeting or event14.30 – 15.00 Break15.00 – 16.30 Project Finances (continued) - Miranda Ioannou
    • Why? How? What? Day 38:30 – 10:00 Strategic Planning for Projects - Miranda Ioannou • Set meeting objectives • Perform trend and environmental scanning • Create and manage a strategic project plan • Create and manage the sustainability and procurement plans • Determine the risk management plan10:00 – 10:30 Break10:30 – 12:00 Strategic Planning for Projects (continued) - Miranda Ioannou12:00 – 13:00 Lunch13:00 – 14:30 Strategic Planning for Projects - Developing a Sustainability Plan - Ruud Janssen14.30 – 15.00 Break15.00 – 16.30 Strategic Planning for Projects – Developing a Risk Management Plan - Ruud Janssen
    • Why? How? What? Day 48:30 – 10:00 Marketing - Ruud Janssen • Identify the components of an integrated marketing plan • Conduct a situational analysis • Develop the positioning, identity and promotional activities for the meeting and/or event • Conduct public relations activities10:00 – 10:30 Break10:30 – 12:00 Marketing (continued) - Peter Haigh12:00 – 13:00 Lunch13.00 – 14.30 Managing the Project Team - Miranda Ioannou • Develop selection criteria for staff and volunteers • Create a training program to increase their speed to effectiveness and the quality of their work • Identify the key motivators for staff and volunteers • List activities that are designed to motivate and retain your staff and volunteers14.30 – 15.00 Break15.00 – 16.30 Managing the Project Team (continued) - - Miranda Ioannou
    • Why? How? What? Day 58:00 – 09:30 Relationship Management - Peter Haigh • Participate in and/or lead effective communications • Engage stakeholders (identify, assess, classify) • Manage customer service • Negotiate outcomes that benefit all involved parties09:30 – 10:00 Break10:00 – 11:30 Relationship Management (continued) - Peter Haigh11:30 – 12:00 Summary and Assessment Instructions12:30 – 14:00 Certificate of participation Ceremony & Celebration Lunch (Al Wanis Rooftop)
    • Questions? “People grow in the direction of thequestions that they ask”
    • Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of Agenda
    • Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of Agenda
    • Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of Agenda
    • Questions?OBJECTIVES: to deliver an engaging event training course for MPI Global Training+!Global Certificate in Meetings & Business Events Level 3 to meet the rising demandfor event organising skills in Qatar.For participants to share, experience and applythe learning to attain a global internationally recognized GCMBE III certification inthe applied business case.MEDIUM: co-trained accredited MPI Global Trainers Miranda Ioannou, Peter Haighand Ruud Janssen.!METRICS: 28 professionals in Qatar who attend the global certificate in meetings andbusiness events level III (GCMBE), will upon successful completion of the course!andpost event case study be awarded internationally recognized Meeting ProfessionalsInternational (MPI) certificates and rated the course > 5 out of 6 for contentsatisfaction, Learner Return of Investment and Satisfaction with Instructors.
    • Why? How? What?A) Attend all parts of GCMBE 3 Course 2-7 April, 2011 B)  Submit PDF of Take Home Exam presentation bycandidates by May 1, 2011 12:00 Midnight to Christine Perryat email adres: cperry@mpiweb.orgC) Review of papers by trainers ( by June 1, 2011)D) Feedback to attendees by June 6, 2011E) After succesful completion of Take Home Final Exam youwill recieve the GCMBE Level 3 Certificate of Achievement
    • 39Take Home Final Exam Project MPI Business Barometer due 4 weeks after course
    • Meeting Design & ArchitectureStrategic planning, measurementProject financesRelationship managementCrafting project plansManaging the project teamMarketing communications
    • Session 1- CMM level4 Elements of Strategic Value forMeetings & Events Presented by Mary Boone Essex, CT, USA
    • Four Elements of Strategic Value Presenter: Mary Boone, President, Boone AssociatesCopyright 2011 Boone Associates. All rights reserved.
    • The Four Elements Paper • Crisis = Opportunity for a Tipping Point: • Cost to Investment • But first need to address two issues: • Clarity • CollaborationCopyright 2011 Boone Associates
    • The First ElementPortfolio Management
    • Portfolio Management Goals • Improve Event Effectiveness o How events effect an organization’s mission, goals, and objectives • Improve Event Efficiency o Cost reductionCopyright 2011 Boone Associates
    • The Second ElementMeasurement
    • The Third ElementMeeting Design
    • Meeting Design Definition The purposeful shaping of the form and content of a meeting to deliver on crucial organizational objectives. Meeting design incorporates methods and technologies that connect, inform, and engage a broad range of relevant stakeholders before, during and after the meeting. Good design integrates the meeting with other communication activities, maximizes interactivity, and results in a significant return on investment.Copyright 2011 Boone Associates
    • Meeting Design: A Shift Broadcast InteractiveCopyright 2011 Boone Associates
    • The Fourth ElementAdvanced Logistics
    • Advanced Logistics Advanced Logistics addresses the planning (venues, travel arrangements, lodging, etc.) and infrastructure of a meeting (furniture arrangement, temperature, staging, technology support ,etc.). The selection of the right venue and working environment are essential to executing the meeting design and achieving the desired meeting results. Advanced logistics includes contracting for and overseeing all of the operational aspects of meetings including risk management, sustainability, etc.Copyright 2011 Boone Associates
    • Advanced Logistics “You know, I’ve been involved with events for many years and I’ve worked with some meeting planners who don’t want to know anything about the business or content aspects of what we’re trying to accomplish and that’s fine, we can still get the event done. But the best experiences, the ones that have the greatest impact are when we are working as a team to meld both the business and hospitality aspects of the meeting. It’s really great when the planner can have an understanding of what we’re trying to do.” -John Burd, VP Global Field Operations, SAP Inc.Copyright 2011 Boone Associates
    • Putting The 4 Elements Together Portfolio Management (aggregate) is dependent upon good measurement of individual events. It also tells us where we need to invest more in meeting design. Measurement and Meeting Design are closely coupled because they are both focused on individual meeting outcomes. Without a good design, you won’t get the ROI you seek. Advanced logistics and meeting design go hand in hand. AL is the execution arm of the design. AL is also important to the efficiency aspect of PM.Copyright 2009 Boone Associates
    • Questions?
    • Meetings are one of the world’s most powerful tools for tapping human intelligence and potential.Copyright 2011 Boone Associates
    • Session 1- CMM level4 Elements of Strategic Value forMeetings & Events Presented by Mary Boone Essex, CT, USA
    • Session 4 - CMM LevelROI Methodology-Measurements and Metrics Presented by Todd Hanson Appleton, WI, USA
    • Meeting Design & ArchitectureStrategic planning, measurementProject financesRelationship managementCrafting project plansManaging the project teamMarketing communications
    • MEASUREMENT AND METRICS Presented by: Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
    • Session objectives•Learn the Phillips ROI Methodology, its potentialand limitations.•Discover the power of measurement in practicethrough real world case studies.•Design a plan to measure results of yourprograms at all levels including ROI.•Learn how to report findings to keystakeholders to justify, defend and improve yourmeetings and events.
    • why measure results? Continuous Improvement Accountability Justify Defend
    • ROI Methodology Five Evaluation Levels 6
    • ROI Methodology Compliments ROI Institute
    • ROI Calculation
    • Guiding Principles1. When conducting a higher-level evaluation, collect data at lower levels.2. When planning a higher-level evaluation, the previous level of evaluation is not required to be comprehensive.3. When collecting and analyzing data, use only the most credible sources.4. When analyzing data, select the most conservative alternatives for calculations.5. Use at least one method to isolate the effects of the meeting or event.6. If no improvement data are available for a population or from a specific source, assume that little or no improvement has occurred.7. Adjust estimates of improvements for the potential error of the estimates.8. Avoid use of extreme data items and unsupported claims when calculating ROI calculations.9. Use only the first year of annual benefits in the ROI analysis of short-term solutions.10.Fully load all costs of the meeting or event when analyzing ROI.11.Intangible measures are defined as measures that are purposely not converted to monetary values.12.Communicate the results of the ROI Methodology to all key stakeholders.
    • Designing aMeasurement Plan
    • Linking needs with evaluation Start End Here HerePayoff ROI 5 ROI Objectives 5NeedsBusiness Impact 4 Impact Objectives 4Needs Application Performance 3 Application Objectives 3 Needs Learning Future Learning 2 Learning Objectives 2 Needs Focus Previous Preference 1 Reaction Objectives 1 Reaction Focus Needs Meeting / Event
    • Creating a Results Driven Meeting
    • • Methodology OverviewROI • Event Objectives • MeasurementSummary Objectives • Audience DescriptionReport • Data Collection Details • Summary of Results • Action Plan • Supporting Data
    • A New Day with ResultsMeasurement Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
    • Resources• www.roiofenagement.com• www.roiinstitute.net• Linked In ROI Network• Show Me the Money – Phillips• ROI of Meetings and Events – Phillips• Twitter/ROIofEngagement
    • The Great Recession Why do we run these events? Do they pay off? Should we continue them? If so, how should they look?
    • Strategy MOTIVATION TRUST RELATIONSHIPS CONFIDENCE PresentationsSKILLS Quotes SALES 17
    • ROI ofMeasuring • Understood Barriers & Results EnablersMeasure it tomanage it. • Identified Gaps • Implemented Action Plan • Improved Results Midstream • Validated the Investment • Justified Future Spend18
    • Available at:www.enterpriseengagement .org www.ROIofEngagement.com 19
    • Session 3Presented byPeter HaighLondon, UK
    • Corporate SocialResponsibility ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • What does all this mean for you?©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • The good news… …about being in the spotlight©TNOC | 2010 | Ruud Janssen | www.tnoc.ch 13
    • From Hospitality...to Performance ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • Revenue and Jobs for CommunitiesU.S. study concludes late 2010, France to follow Source: Canadian Economic Impact Study
    • 2009… The challenge to meetings Travel rBudget estrict ionscontrols Skepticism over incentive travelCarbon emissions ual technologies Virt ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • 2009… The challenge to meetings Travel rBud get epanies stricticon U .S. c om trols fSkepticism over ing ons 8 o 5% incentive traveld pen trav el s cutCarbon emissions ual technologies Virt©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • 2010… Meetings seen as an essential business tool©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • Meetings don’t just look like this22 anymore... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • 23 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this...
    • 25 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...
    • 26 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...and like this.
    • The greatest opportunity forattendance growth is...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ...outside the room...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • OMG!©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • 1 content 2 event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live2006: Posted videos2008: 100 million views2009: 200 million views ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER EVENTS EMAIL RELEASESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
    • We have our own little disconnect...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • Top Five Tech Trends Improve presentation/audio visual experience Get better attendee feedback about meeting experience Provide better internet access at venues and hotels Identify/evaluate vendors and meeting locations/venues Provide alternatives to live meetings©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • Bottom Seven Tech Trends Make meetings and events more interactive Make more training, e-learning available via the internet Allow remote participation in live events Improve payment systems Use social networking to supplement events Co-create/customize products/services with meeting attendees©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • What does that mean for YOU?©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • Thinking Outside the Room©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • mass collaboration &©TNOC | 2010 | Ruud Janssen | www.tnoc.ch co-creation
    • make connectivity easy & accepted ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • Capture content on video Basic video editing on-site Engage virtual audience Engage live audience©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • Bandwidth Social media framework Set social media policies Set objectives and measure Community connectors©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • “Don’t be trapped by dogma - that is, livingwith the result of other people’s thinking.” ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • How doesbusinessgrow?
    • experience | initiate | network | learn | collaborate
    • measure results
    • 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
    • MEASUREMENT AND METRICS Presented by: Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
    • Session objectives•Learn the Phillips ROI Methodology, its potential andlimitations.•Discover the power of measurement in practicethrough real world case studies.•Design a plan to measure results of your programs atall levels including ROI.•Learn how to report findings to key stakeholders tojustify, defend and improve your meetings and events.
    • why measure results? Continuous Improvement Accountability Justify Defend
    • ROI Methodology Five Evaluation Levels 6
    • ROI Methodology Five Evaluation Levels 6
    • ROI Methodology Compliments ROI Institute
    • ROI Calculation
    • Guiding Principles1. When conducting a higher-level evaluation, collect data at lower levels.2. When planning a higher-level evaluation, the previous level of evaluation is not required to be comprehensive.3. When collecting and analyzing data, use only the most credible sources.4. When analyzing data, select the most conservative alternatives for calculations.5. Use at least one method to isolate the effects of the meeting or event.6. If no improvement data are available for a population or from a specific source, assume that little or no improvement has occurred.7. Adjust estimates of improvements for the potential error of the estimates.8. Avoid use of extreme data items and unsupported claims when calculating ROI calculations.9. Use only the first year of annual benefits in the ROI analysis of short-term solutions.10. Fully load all costs of the meeting or event when analyzing ROI.11. Intangible measures are defined as measures that are purposely not converted to monetary values.
    • Designing aMeasurement Plan
    • Designing aMeasurement Plan
    • Linking needs with evaluation Start End Here HerePayoff ROINeeds 5 ROI Objectives 5Business ImpactNeeds 4 Impact Objectives 4 Application Performance Needs 3 Application Objectives 3 Learning Needs Learning Future 2 Learning Objectives 2 Focus 1 Reaction Objectives 1 Previous Preference Needs Reaction Focus Meeting/ Event
    • Creating a Results Driven Meeting
    • • Methodology Overview • Event ObjectivesROI • Measurement ObjectivesSummary Report • Audience Description • Data Collection Details • Summary of Results • Action Plan
    • A New Day with ResultsMeasurement Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
    • A New Day with ResultsMeasurement Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
    • Resources• www.roiofenagement.com• www.roiinstitute.net• Linked In ROI Network• Show Me the Money – Phillips• ROI of Meetings and Events – Phillips• Twitter/ROIofEngagement
    • The GreatRecession Why do we run these events? Do they pay off? Should we continue them? If so, how should they look?
    • Strategy MOTIVATION TRUST RELATIONSHIPS CONFIDENCE PresentationsSKILLS Quotes SALES 17
    • ROI of Measuring Allsante Insurance Benefits Results • Understood Barriers & Enablers Measure it to • Identified Gaps manage it. • Implemented Action Plan • Improved Results Midstream • Validated the Investment • Justified Future Spend18
    • ROI of Measuring Allsante Insurance Benefits Results • Understood Barriers & Enablers Measure it to • Identified Gaps manage it. • Implemented Action Plan • Improved Results Midstream • Validated the Investment • Justified Future Spend Continued Allsante Encounters18 in 2010
    • Available at:www.enterpriseengagement .org www.ROIofEngagement.com 19
    • Global Certification in Meetings & Business Events Level 3 Orientation & Case Study Presented by Ruud Janssen, CMMTuesday, 5 July 2011
    • Meeting Design & Architecture Strategic planning, measurement Project finances Relationship management Crafting project plans Managing the project team Marketing communicationsTuesday, 5 July 2011
    • Global Certification in Meetings & Business Events Level 3 Focus Meeting Design & Architecture Strategic planning, measurement Project finances Relationship management Crafting project plans Managing the project team Marketing communicationsTuesday, 5 July 2011
    • Tuesday, 5 July 2011
    • Global Certification in Meetings & Business Events Level 3 Orientation & Case StudyTuesday, 5 July 2011
    • Let’s start with why?Tuesday, 5 July 2011
    • Why? What? Who? How? OBJECTIVE: to deliver an engaging event training course for MPI Global Training+!Global Certificate in Meetings & Business Events Level 3 to meet the rising demand for event organising skills in Qatar.For participants to share, experience and apply the learning to attain a global internationally recognized GCMBE III certification in the applied business case.Tuesday, 5 July 2011
    • Why? What? Who? How? MEDIUM: co-trained accredited MPI Global Trainers : Miranda Ioannou, Peter Haigh and Ruud Janssen.! Thank you to sponsors: MPI Foundation - Qatar Airways - Sharq Village & Spa - Dunes Gifts & Marketing Official Media Partner : Qatar HappeningTuesday, 5 July 2011
    • Why? What? Who? How? METRICS: 28 professionals in Qatar who attend the global certificate in meetings and business events level III (GCMBE III), will upon successful completion of the course!and post event case study be awarded internationally recognized Meeting Professionals International (MPI) certificates and rated the course > 5 out of 6 for content satisfaction, Learner Return of Investment and Satisfaction with Instructors.Tuesday, 5 July 2011
    • Why? What? Who? How?Tuesday, 5 July 2011
    • share experiences & develop competenciesTuesday, 5 July 2011
    • Why? How? What?Tuesday, 5 July 2011
    • Why? How? What? Day 1 7:30 – 08:30 Orientation and Case Study Introduction - Ruud Janssen 8:30 – 10:00 Measurement - Peter Haigh • Explain the importance of measurement in proving the value of meetings. • Identify the various elements that can/should be measured (cost, efficiency, value) • Select the most appropriate measurement element(s) for your company, department and/or meetings • Report the results and make appropriate decisions based upon the data 10:00 – 10:30 Break 10:30 – 12:00 Measurement (continued) - Peter Haigh 12:00 – 13:00 Lunch 13:00 – 14:30 Meeting Design - Ruud Janssen • Design an event to achieve project objectives • Identify the target audience and its preferred outcomes • Develop a theme for a meeting • Apply the principles of meeting design and adult learning • Identify and apply various delivery formats • Structure and sequence program components 14.30 – 15.00 Break 15.00 – 16.30 Meeting Design (continued) - Peter HaighTuesday, 5 July 2011
    • Why? How? What? Day 2 8:30 – 10:00 Meeting Design (continued) - Ruud Janssen 10:00 – 10:30 Break 10:30 – 12:00 Meeting Design (continued) - Peter Haigh 12:00 – 13:00 Lunch 13:00 – 14:30 Project Finances - Miranda Ioannou • Identify Financial Requirements of the Meeting • Develop an Expense Budget • Develop an Income Budget • Assemble a budget that can be used to manage a meeting or event 14.30 – 15.00 Break 15.00 – 16.30 Project Finances (continued) - Miranda IoannouTuesday, 5 July 2011
    • Why? How? What? Day 3 8:30 – 10:00 Strategic Planning for Projects - Miranda Ioannou • Set meeting objectives • Perform trend and environmental scanning • Create and manage a strategic project plan • Create and manage the sustainability and procurement plans • Determine the risk management plan 10:00 – 10:30 Break 10:30 – 12:00 Strategic Planning for Projects (continued) - Miranda Ioannou 12:00 – 13:00 Lunch 13:00 – 14:30 Strategic Planning for Projects - Developing a Sustainability Plan - Ruud Janssen 14.30 – 15.00 Break 15.00 – 16.30 Strategic Planning for Projects – Developing a Risk Management Plan - Ruud JanssenTuesday, 5 July 2011
    • Why? How? What? Day 4 8:30 – 10:00 Marketing - Ruud Janssen • Identify the components of an integrated marketing plan • Conduct a situational analysis • Develop the positioning, identity and promotional activities for the meeting and/or event • Conduct public relations activities 10:00 – 10:30 Break 10:30 – 12:00 Marketing (continued) - Peter Haigh 12:00 – 13:00 Lunch 13.00 – 14.30 Managing the Project Team - Miranda Ioannou • Develop selection criteria for staff and volunteers • Create a training program to increase their speed to effectiveness and the quality of their work • Identify the key motivators for staff and volunteers • List activities that are designed to motivate and retain your staff and volunteers 14.30 – 15.00 Break 15.00 – 16.30 Managing the Project Team (continued) - - Miranda IoannouTuesday, 5 July 2011
    • Why? How? What? Day 5 8:00 – 09:30 Relationship Management - Peter Haigh • Participate in and/or lead effective communications • Engage stakeholders (identify, assess, classify) • Manage customer service • Negotiate outcomes that benefit all involved parties 09:30 – 10:00 Break 10:00 – 11:30 Relationship Management (continued) - Peter Haigh 11:30 – 12:00 Summary and Assessment Instructions 12:30 – 14:00 Certificate of participation Ceremony & Celebration Lunch (Al Wanis Rooftop)Tuesday, 5 July 2011
    • Questions? “People grow in the direction of the questions that they ask”Tuesday, 5 July 2011
    • Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of AgendaTuesday, 5 July 2011
    • Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of AgendaTuesday, 5 July 2011
    • Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of AgendaTuesday, 5 July 2011
    • Questions? OBJECTIVES: to deliver an engaging event training course for MPI Global Training+!Global Certificate in Meetings & Business Events Level 3 to meet the rising demand for event organising skills in Qatar.For participants to share, experience and apply the learning to attain a global internationally recognized GCMBE III certification in the applied business case. MEDIUM: co-trained accredited MPI Global Trainers Miranda Ioannou, Peter Haigh and Ruud Janssen.! METRICS: 28 professionals in Qatar who attend the global certificate in meetings and business events level III (GCMBE), will upon successful completion of the course!and post event case study be awarded internationally recognized Meeting Professionals International (MPI) certificates and rated the course > 5 out of 6 for content satisfaction, Learner Return of Investment and Satisfaction with Instructors.Tuesday, 5 July 2011
    • Why? How? What? A) Attend all parts of GCMBE 3 Course 2-7 April, 2011  B)  Submit PDF of Take Home Exam presentation by candidates by May 1, 2011 12:00 Midnight to Christine Perry at email adres: cperry@mpiweb.org C) Review of papers by trainers ( by June 1, 2011) D) Feedback to attendees by June 6, 2011 E) After succesful completion of Take Home Final Exam you will recieve the GCMBE Level 3 Certificate of AchievementTuesday, 5 July 2011
    • 39 Take Home Final Exam Project MPI Business Barometer due 1 May 2011Tuesday, 5 July 2011