MPI Global Training        Presented by Ruud Janssen, CMM        @ruudwjanssen        Accredited MPI Global TrainerTuesday...
3                  What is MPI Global Training?                  • Based on a Body of Knowledge                  • Offers ...
MPI Knowledge Plan(Training & Career Development Milestones) tive                                          u              ...
5        Introduction levelTuesday, 5 July 2011
6    Who is it for?       Introduction to Meetings                         and Business Events    New to the    meetings a...
7    Who is it for?          Skills Assessment    All meeting and    business events    professionals who       Regardless...
8     Basic levelTuesday, 5 July 2011
9    Who is it for?       Global Certificate in                         Meetings and Business    New Team    Member who    ...
10                       Global Certificate in Meetings                       and Business Events I                       T...
11     Intermediate levelTuesday, 5 July 2011
12    Who is it for?      Global Certificate in                        Meetings and Business    Project Manager    of Core ...
13                       Global Certificate in Meetings                       and Business Events II                       ...
14    Who is it for?          Certified Meeting                            Professional (CMP)    Industry    professionals ...
15       Advanced levelTuesday, 5 July 2011
16    Who is it for?     Global Certificate in                       Meetings and Business    Project / Team    Leader wher...
17                       Global Certificate in Meetings                       and Business Events III                      ...
18        Strategic levelTuesday, 5 July 2011
19    Who is it for?     Certification in Meeting                       Management (CMM)    Advanced and    senior industry...
20                       Certification in Meeting                       Management (CMM)                       This certific...
21Tuesday, 5 July 2011
22Tuesday, 5 July 2011
CalendarTuesday, 5 July 2011
www.mpiglobaltraining.orgTuesday, 5 July 2011
MPI Global Training        Presented by Mary Boone        Accredited MPI Global TrainerTuesday, 5 July 2011
Four Elements of Strategic Value                Presenter: Mary Boone, President, Boone                Associates       Co...
The Four Elements Paper          • Crisis = Opportunity for a Tipping            Point:            • Cost to Investment   ...
The First Element        Portfolio ManagementTuesday, 5 July 2011
Tuesday, 5 July 2011
Portfolio Management Goals           • Improve Event Effectiveness                o How events effect an organization’s mi...
The Second Element        MeasurementTuesday, 5 July 2011
The Third Element        Meeting DesignTuesday, 5 July 2011
Meeting Design          Definition            The purposeful shaping of the form and content of a            meeting to de...
Meeting Design: A Shift                 Broadcast          Interactive  Copyright 2011 Boone AssociatesTuesday, 5 July 2011
The Fourth Element       Advanced LogisticsTuesday, 5 July 2011
Advanced Logistics            Advanced Logistics addresses the planning (venues, travel            arrangements, lodging, ...
Advanced Logistics             “You know, I’ve been involved with events for many years and I’ve             worked with s...
Putting The 4 Elements Together            Portfolio Management (aggregate) is dependent upon good            measurement ...
Questions?Tuesday, 5 July 2011
Meetings are one of the world’s most powerful tools                for tapping human intelligence and potential.  Copyrigh...
www.mpiglobaltraining.orgTuesday, 5 July 2011
presenting                                     outside                       the room                                Ruud ...
@ruudwjanssen
sharpen your knowledge   focus on events
presenting                                    outside   the room  ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
on the world’s most                   expensive                       free telephone system©TNOC | 2010 | Ruud Janssen | w...
WORLDS ARE COLLIDING  FACE TO FACE         DIGITAL   MEETINGS
WORLDS ARE COLLIDING    FACE TO FACE             DIGITAL     MEETINGS                   OPPORTUNITY
1                                         content                                                         2               ...
DO YOU REMEMBER YOUR FIRST TIME?
1994
2011
macro-realities©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
the perfect storm of 2009©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
budget constraints©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
people are more                                            connected...and are                                            ...
and they are                                                   more                                            mobile than...
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   Then there’s technology...
RT @zappos: Airports closed due tovolcanic ash. London conference guysays next big challenge isnt cloudcomputing, its clou...
Eyjafjallajokull
Stuck in London Sunday night?     attend TEDxVolcano
TEDxVolcano: Explosive, impromptu, livestreamed tonight!                                              source = http://www....
Global Certification in Meetings& Business Events Level 3             Presented by             Ruud Janssen, CMM          ...
Meeting Design & ArchitectureStrategic planning, measurementProject financesRelationship managementCrafting project plansMa...
Global Certification in Meetings& Business Events Level 3Focus Meeting Design & Architecture Strategic planning, measureme...
Global Certification in Meetings  & Business Events Level 3emering economies are rapidly growing
Let’s start with why?
Why? What? Who? How?OBJECTIVE:to deliver an engaging event training coursefor MPI Global Training+!Global Certificatein Mee...
Why? What? Who? How?MEDIUM:co-trained accredited MPI Global Trainers :Miranda Ioannou, Peter Haigh and Ruud Janssen.!Thank...
Why? What? Who? How?METRICS:28 professionals in Qatar who attend the globalcertificate in meetings and business events leve...
Why? What? Who? How?
share experiences & develop competencies
Why? How? What?
Why? How? What?   Day 17:30 – 08:30   Orientation and Case Study Introduction - Ruud Janssen8:30 – 10:00   Measurement - P...
Why? How? What?    Day 28:30 – 10:00    Meeting Design (continued) - Ruud Janssen10:00 – 10:30                            ...
Why? How? What?   Day 38:30 – 10:00    Strategic Planning for Projects - Miranda Ioannou                 • Set meeting obj...
Why? How? What?    Day 48:30 – 10:00    Marketing - Ruud Janssen                 • Identify the components of an integrate...
Why? How? What?   Day 58:00 – 09:30    Relationship Management - Peter Haigh                 • Participate in and/or lead ...
Questions?  “People grow in the    direction of thequestions that they ask”
Premier Chocolate Ltd Case Study    • Let’s read the Case study    • Mindmap the Attendee     Demographics    • Create Ove...
Premier Chocolate Ltd Case Study    • Let’s read the Case study    • Mindmap the Attendee     Demographics    • Create Ove...
Premier Chocolate Ltd Case Study   • Let’s read the Case study   • Mindmap the Attendee    Demographics   • Create Overvie...
Questions?OBJECTIVES: to deliver an engaging event training course for MPI Global Training+!Global Certificate in Meetings ...
Why? How? What?A) Attend all parts of GCMBE 3 Course 2-7 April, 2011 B)  Submit PDF of Take Home Exam presentation bycandi...
39Take Home Final Exam Project                  MPI Business                  Barometer  due 4 weeks after course
Meeting Design & ArchitectureStrategic planning, measurementProject financesRelationship managementCrafting project plansMa...
Session 1- CMM level4 Elements of Strategic Value forMeetings & Events               Presented by               Mary Boone...
Four Elements of Strategic Value          Presenter: Mary Boone, President, Boone          AssociatesCopyright 2011 Boone ...
The Four Elements Paper    • Crisis = Opportunity for a Tipping Point:      • Cost to Investment    • But first need to ad...
The First ElementPortfolio Management
Portfolio Management Goals         • Improve Event Effectiveness            o How events effect an organization’s mission,...
The Second ElementMeasurement
The Third ElementMeeting Design
Meeting Design       Definition         The purposeful shaping of the form and content of a meeting         to deliver on ...
Meeting Design: A Shift               Broadcast          InteractiveCopyright 2011 Boone Associates
The Fourth ElementAdvanced Logistics
Advanced Logistics          Advanced Logistics addresses the planning (venues, travel arrangements,          lodging, etc....
Advanced Logistics            “You know, I’ve been involved with events for many years and I’ve worked with            som...
Putting The 4 Elements Together          Portfolio Management (aggregate) is dependent upon good          measurement of i...
Questions?
Meetings are one of the world’s most powerful tools               for tapping human intelligence and potential.Copyright 2...
Session 1- CMM level4 Elements of Strategic Value forMeetings & Events               Presented by               Mary Boone...
Session 4 - CMM LevelROI Methodology-Measurements and Metrics              Presented by              Todd Hanson          ...
Meeting Design & ArchitectureStrategic planning, measurementProject financesRelationship managementCrafting project plansMa...
MEASUREMENT AND    METRICS                                Presented by:                    Todd Hanson, CPIM, CRP         ...
Session objectives•Learn the Phillips ROI Methodology, its potentialand limitations.•Discover the power of measurement in ...
why measure results?                                     Continuous                                    Improvement        ...
ROI Methodology          Five Evaluation          Levels                            6
ROI Methodology                  Compliments ROI                  Institute
ROI Calculation
Guiding Principles1. When conducting a higher-level evaluation, collect data at lower levels.2. When planning a higher-lev...
Designing aMeasurement    Plan
Linking needs with evaluation  Start                                                                        End  Here     ...
Creating a Results Driven        Meeting
• Methodology OverviewROI       • Event Objectives          • MeasurementSummary     Objectives          • Audience Descri...
A New Day with ResultsMeasurement                      Todd Hanson, CPIM, CRP                         President and Founde...
Resources• www.roiofenagement.com• www.roiinstitute.net• Linked In ROI Network• Show Me the Money – Phillips• ROI of Meeti...
The Great Recession  Why do we run these events?  Do they pay off?  Should we continue them?  If so, how should they look?
Strategy                           MOTIVATION                  TRUST           RELATIONSHIPS     CONFIDENCE             Pr...
ROI ofMeasuring • Understood Barriers & Results    EnablersMeasure it tomanage it.      • Identified Gaps                • ...
Available at:www.enterpriseengagement .org   www.ROIofEngagement.com                           19
Session 3Presented byPeter HaighLondon, UK
Corporate SocialResponsibility ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
What does all this                                              mean for you?©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
The good news…                        …about being in the spotlight©TNOC | 2010 | Ruud Janssen | www.tnoc.ch              ...
From Hospitality...to Performance ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Revenue and Jobs for         CommunitiesU.S. study concludes late 2010, France to follow            Source: Canadian Econo...
2009…       The challenge to       meetings Travel rBudget                                            estrict             ...
2009…      The challenge to      meetings Travel rBud get               epanies                       stricticon         U...
2010…                           Meetings                           seen as an                           essential         ...
Meetings don’t just look like this22                                        anymore...     ©TNOC | 2010 | Ruud Janssen | w...
23     ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...they also look like this...
25     ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...like this...
26     ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch   ...and like this.
The greatest opportunity forattendance growth is...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
...outside the room...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
OMG!©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
1                                         content                                                         2               ...
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live2006: Posted ...
WORLDS ARE COLLIDING                    FACE TO FACE                                          DIGITAL                     ...
WORLDS ARE COLLIDING                             FACE TO FACE                                 DIGITAL                     ...
OPPORTUNITY                                                                          Extend Meetings                      ...
OPPORTUNITY                                                                          Extend Meetings                      ...
OPPORTUNITY                                                                          Extend Meetings                      ...
EXTEND MEETINGS                                                                      LIVE                                 ...
OPPORTUNITY                                                                          Extend Meetings                      ...
INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY                                                                          Extend Meetings                      ...
ALTERNATIVE FORMATS                  TELEPRESENCE                                            VIRTUAL WORLD                ...
We have our own little                                   disconnect...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Top Five Tech Trends   Improve presentation/audio visual experience   Get better attendee feedback about meeting   experie...
Bottom Seven Tech Trends   Make meetings and events more interactive   Make more training, e-learning available via the in...
What does                                            that mean                                             for YOU?©TNOC |...
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Thinking Outside the Room©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
mass collaboration &©TNOC | 2010 | Ruud Janssen | www.tnoc.ch                                                     co-creat...
make connectivity easy &                  accepted       ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch©TNOC | 2010 | Ruud Jans...
Capture content on video         Basic video editing on-site                   Engage virtual audience                    ...
Bandwidth                    Social media framework                Set social media policies    Set objectives and measure...
“Don’t be trapped by dogma - that is, livingwith the result of other people’s thinking.”  ©TNOC | 2010 | Ruud Janssen | ww...
How doesbusinessgrow?
experience | initiate | network | learn | collaborate
measure results
1                                                content                                                                2 ...
MEASUREMENT AND METRICS                                        Presented by:                            Todd Hanson, CPIM,...
Session objectives•Learn the Phillips ROI Methodology, its potential andlimitations.•Discover the power of measurement in ...
why measure results?                                                    Continuous                                        ...
ROI Methodology              Five Evaluation Levels                                       6
ROI Methodology              Five Evaluation Levels                                       6
ROI Methodology                  Compliments ROI                  Institute
ROI Calculation
Guiding Principles1. When conducting a higher-level evaluation, collect data at lower levels.2. When planning a higher-lev...
Designing aMeasurement    Plan
Designing aMeasurement    Plan
Linking needs with evaluation   Start                                                                                   En...
Creating a Results Driven Meeting
• Methodology                   Overview                 • Event ObjectivesROI              • Measurement                 ...
A New Day with ResultsMeasurement                              Todd Hanson, CPIM, CRP                                 Pres...
A New Day with ResultsMeasurement                              Todd Hanson, CPIM, CRP                                 Pres...
Resources•   www.roiofenagement.com•   www.roiinstitute.net•   Linked In ROI Network•   Show Me the Money – Phillips•   RO...
The GreatRecession   Why do we run these events?   Do they pay off?   Should we continue them?   If so, how should they lo...
Strategy                                 MOTIVATION                         TRUST                RELATIONSHIPS         CON...
ROI of Measuring            Allsante Insurance Benefits  Results        •   Understood Barriers & Enablers Measure it to   ...
ROI of Measuring            Allsante Insurance Benefits  Results        •   Understood Barriers & Enablers Measure it to   ...
Available at:www.enterpriseengagement .org   www.ROIofEngagement.com                         19
Global Certification in Meetings        & Business Events Level 3                       Orientation & Case Study          ...
Meeting Design & Architecture                       Strategic planning, measurement                       Project finances ...
Global Certification in Meetings                   & Business Events Level 3                   Focus                      ...
Tuesday, 5 July 2011
Global Certification in Meetings        & Business Events Level 3                       Orientation & Case StudyTuesday, 5...
Let’s start with why?Tuesday, 5 July 2011
Why? What? Who? How?                       OBJECTIVE:                       to deliver an engaging event training course  ...
Why? What? Who? How?                       MEDIUM:                       co-trained accredited MPI Global Trainers :      ...
Why? What? Who? How?                       METRICS:                       28 professionals in Qatar who attend the global ...
Why? What? Who? How?Tuesday, 5 July 2011
share experiences                    & develop competenciesTuesday, 5 July 2011
Why? How? What?Tuesday, 5 July 2011
Why? How? What?                          Day 1                       7:30 – 08:30 Orientation and Case Study Introduction ...
Why? How? What?                           Day 2                       8:30 – 10:00    Meeting Design (continued) - Ruud Ja...
Why? How? What?                          Day 3                       8:30 – 10:00    Strategic Planning for Projects - Mir...
Why? How? What?                           Day 4                       8:30 – 10:00    Marketing - Ruud Janssen            ...
Why? How? What?                          Day 5                       8:00 – 09:30    Relationship Management - Peter Haigh...
Questions?                       “People grow in the                         direction of the                        quest...
Premier Chocolate Ltd Case Study                       • Let’s read the Case study                       • Mindmap the Att...
Premier Chocolate Ltd Case Study                       • Let’s read the Case study                       • Mindmap the Att...
Premier Chocolate Ltd Case Study                       • Let’s read the Case study                       • Mindmap the Att...
Questions?   OBJECTIVES: to deliver an engaging event training course for MPI Global   Training+!Global Certificate in Meet...
Why? How? What?                   A) Attend all parts of GCMBE 3 Course 2-7 April, 2011                    B)  Submit PDF ...
39       Take Home Final Exam Project                         MPI Business                         Barometer              ...
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
MPI Global Training on the Road at AIBTM, Baltimore MD, USA
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MPI Global Training on the Road at AIBTM, Baltimore MD, USA

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If you've missed this highly interactive hybrid session where highlights of 5 sessions were given by MPI Global Training Accredited trainers from around the world, you can review the slides here. What you missed were 3 hours of highly engaging training facilitated by Ruud Janssen and Miranda van Bruck as well as Paul Bridle live at AIBTM. Hybrid presentations were given by Mary Boone, Peter Haigh, Todd Hanson and Karen King.

Learn more about MPI Global Training on this link: Http://www.mpiglobaltraining.org

This session was crafted and facilitated courtesy of TNOC: Http://www.tnoc.ch

in collaboration with MPI: http://www.mpiweb.org at AIBTM on Baltimore, MD, USA on Tuesday 21 July 2011 http://www.aibtm.com

See the full stream of photos of this session here: http://www.flickr.com/photos/tnoc/sets/72157626895928565/

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Transcript of "MPI Global Training on the Road at AIBTM, Baltimore MD, USA"

  1. 1. MPI Global Training Presented by Ruud Janssen, CMM @ruudwjanssen Accredited MPI Global TrainerTuesday, 5 July 2011
  2. 2. 2 Meeting Professionals International • MPI = largest global meeting industry community • Over 24,000 members globally • 71 chapters and affiliates • 11,000+ planners, spending US$ 10+ billion / year • 35+ years of experience • Central budget: US$ 22 million per year • 90 permanent staff • 5 offices: Dallas (HQ), Toronto, Luxembourg, Doha, Beijing • Content, Community and Marketplace • www.mpiweb.orgTuesday, 5 July 2011
  3. 3. 3 What is MPI Global Training? • Based on a Body of Knowledge • Offers globally recognized skills and competencies • Offers a life-long career and development plan • Training delivered at the local level at highly respected universities and business schools • Increases your employability, compensation and recognition as a meeting and business event professional. Tuesday, 5 July 2011
  4. 4. MPI Knowledge Plan(Training & Career Development Milestones) tive u ecBody of Ex 7 Executive c gi Leadership ProgramKnowledge, e atResearch, Industry S trKnowledge, dv anc e 6 Certification in Meetings Management (CMM)Curricula, Content ARepository and ed ia te 5 Global Certificate in Meetings and Business Events IIILibrary t er m 4 CMP Exam Online Study Guide In CMP Online Course s Global Certificate in Meetings and Business Events II s ic Ba Distribution o 3 Global Certificate in Meetings and Business Events I Channels tr In 2 Skills Assessment 1 Introduction to the Meeting & Event IndustryTuesday, 5 July 2011
  5. 5. 5 Introduction levelTuesday, 5 July 2011
  6. 6. 6 Who is it for? Introduction to Meetings and Business Events New to the meetings and business events This program will provide insights industry, entry level professional into this industry’s possible career or a seasoned paths and teach basic skills and will professional wanting to join be delivered through a blended the industry approach of instructor-led seminars, Primary focus is webinars and other web-enabled upon giving an development tools. overview of what the meetings and business events industry is and what the career opportunities areTuesday, 5 July 2011
  7. 7. 7 Who is it for? Skills Assessment All meeting and business events professionals who Regardless of their entry point into want to identify their level of skills the industry, the learning journey of and competencies every member begins with the in the different areas of meeting Online Skills Assessment exercise planning and that identifies critical experience, management knowledge, and skill gaps and then provides a prescriptive and personalized development plan for closing those gaps.Tuesday, 5 July 2011
  8. 8. 8 Basic levelTuesday, 5 July 2011
  9. 9. 9 Who is it for? Global Certificate in Meetings and Business New Team Member who Events I needs to learn basics, who is new to the industry. This certificate is based on an Primary focus is internationally consistent body of upon basic knowledge and is easily transferable. terminology and concepts The Global Certificate in Meetings and Business Events I program equips students and early career professionals with basic proficiency to organize the logistics of meetings and events.Tuesday, 5 July 2011
  10. 10. 10 Global Certificate in Meetings and Business Events I Through an interactive case study you will learn the terminology and basics of: – The business of meetings and Events – Budgeting – Property operations – Site selection – Contracting – Registration and housing – Food and beverage – Risk assessment – Meeting and event designTuesday, 5 July 2011
  11. 11. 11 Intermediate levelTuesday, 5 July 2011
  12. 12. 12 Who is it for? Global Certificate in Meetings and Business Project Manager of Core Logistics Events II where the primary focus is upon This program provides meeting and execution and business event professionals with application learning and development opportunities that focus on operations, while working toward the knowledge requirements for passing the CMP Exam.Tuesday, 5 July 2011
  13. 13. 13 Global Certificate in Meetings and Business Events II This certificate program will focus upon the execution and application of meeting and event core logistics in the following areas: – Project management – Destination and venue management – Meeting and business event logistics – Project budget – Contract evaluation and negotiationTuesday, 5 July 2011
  14. 14. 14 Who is it for? Certified Meeting Professional (CMP) Industry professionals with a minimum of 3 years This certification program is a experience in the validation of acquired skills and meeting competencies at manager level and management field who want to above. accredit their skills The CMP is administered by the and knowledge at Convention Industry Council. executing meetings and events.Tuesday, 5 July 2011
  15. 15. 15 Advanced levelTuesday, 5 July 2011
  16. 16. 16 Who is it for? Global Certificate in Meetings and Business Project / Team Leader where the Events III primary focus is upon leading the This certificate program will provide you planning of the with learning and development project and the project team opportunities that focus on leading your project and your project teams to a successful completion of the meeting and business event operations.Tuesday, 5 July 2011
  17. 17. 17 Global Certificate in Meetings and Business Events III This certificate program will focus upon: – Strategic planning, measurement and project finances – Relationship management – Creating project plans – Managing the project team – Marketing communications  Tuesday, 5 July 2011
  18. 18. 18 Strategic levelTuesday, 5 July 2011
  19. 19. 19 Who is it for? Certification in Meeting Management (CMM) Advanced and senior industry professionals. The CMM looks at the business of Strategic meetings as well as business decision-makers management modules related to within meetings. The focus of the certification is organizations to provide continuing educational enhancements to the strategic decision- making ability of these leaders to manage and deliver exceptional meetings and events that drive organizational success.Tuesday, 5 July 2011
  20. 20. 20 Certification in Meeting Management (CMM) This certification program will focus upon: – Writing a strategic business plan – Leadership development – Strategic financial management – Contingency planning and business continuity – Strategic communication and negotiation – Operational excellence – Integrated marketing communications – Measurement & metricsTuesday, 5 July 2011
  21. 21. 21Tuesday, 5 July 2011
  22. 22. 22Tuesday, 5 July 2011
  23. 23. CalendarTuesday, 5 July 2011
  24. 24. www.mpiglobaltraining.orgTuesday, 5 July 2011
  25. 25. MPI Global Training Presented by Mary Boone Accredited MPI Global TrainerTuesday, 5 July 2011
  26. 26. Four Elements of Strategic Value Presenter: Mary Boone, President, Boone Associates Copyright 2011 Boone Associates. All rights reserved.Tuesday, 5 July 2011
  27. 27. The Four Elements Paper • Crisis = Opportunity for a Tipping Point: • Cost to Investment • But first need to address two issues: • Clarity • Collaboration Copyright 2011 Boone AssociatesTuesday, 5 July 2011
  28. 28. The First Element Portfolio ManagementTuesday, 5 July 2011
  29. 29. Tuesday, 5 July 2011
  30. 30. Portfolio Management Goals • Improve Event Effectiveness o How events effect an organization’s mission, goals, and objectives • Improve Event Efficiency o Cost reduction Copyright 2011 Boone AssociatesTuesday, 5 July 2011
  31. 31. The Second Element MeasurementTuesday, 5 July 2011
  32. 32. The Third Element Meeting DesignTuesday, 5 July 2011
  33. 33. Meeting Design Definition The purposeful shaping of the form and content of a meeting to deliver on crucial organizational objectives. Meeting design incorporates methods and technologies that connect, inform, and engage a broad range of relevant stakeholders before, during and after the meeting. Good design integrates the meeting with other communication activities, maximizes interactivity, and results in a significant return on investment. Copyright 2011 Boone AssociatesTuesday, 5 July 2011
  34. 34. Meeting Design: A Shift Broadcast Interactive Copyright 2011 Boone AssociatesTuesday, 5 July 2011
  35. 35. The Fourth Element Advanced LogisticsTuesday, 5 July 2011
  36. 36. Advanced Logistics Advanced Logistics addresses the planning (venues, travel arrangements, lodging, etc.) and infrastructure of a meeting (furniture arrangement, temperature, staging, technology support ,etc.). The selection of the right venue and working environment are essential to executing the meeting design and achieving the desired meeting results. Advanced logistics includes contracting for and overseeing all of the operational aspects of meetings including risk management, sustainability, etc. Copyright 2011 Boone AssociatesTuesday, 5 July 2011
  37. 37. Advanced Logistics “You know, I’ve been involved with events for many years and I’ve worked with some meeting planners who don’t want to know anything about the business or content aspects of what we’re trying to accomplish and that’s fine, we can still get the event done. But the best experiences, the ones that have the greatest impact are when we are working as a team to meld both the business and hospitality aspects of the meeting. It’s really great when the planner can have an understanding of what we’re trying to do.” -John Burd, VP Global Field Operations, SAP Inc. Copyright 2011 Boone AssociatesTuesday, 5 July 2011
  38. 38. Putting The 4 Elements Together Portfolio Management (aggregate) is dependent upon good measurement of individual events. It also tells us where we need to invest more in meeting design. Measurement and Meeting Design are closely coupled because they are both focused on individual meeting outcomes. Without a good design, you won’t get the ROI you seek. Advanced logistics and meeting design go hand in hand. AL is the execution arm of the design. AL is also important to the efficiency aspect of PM. Copyright 2009 Boone AssociatesTuesday, 5 July 2011
  39. 39. Questions?Tuesday, 5 July 2011
  40. 40. Meetings are one of the world’s most powerful tools for tapping human intelligence and potential. Copyright 2011 Boone AssociatesTuesday, 5 July 2011
  41. 41. www.mpiglobaltraining.orgTuesday, 5 July 2011
  42. 42. presenting outside the room Ruud Janssen, CMM ©TNOC | The New Objective Collective | Founder MPI Meeting Professionals International | Director International Board of Directors MPI Global Training | accredited trainer TEDxBasel and TEDxYouth@Basel | Curator and Founder Project Meeting Architecture | Steering committee member ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  43. 43. @ruudwjanssen
  44. 44. sharpen your knowledge focus on events
  45. 45. presenting outside the room ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  46. 46. on the world’s most expensive free telephone system©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  47. 47. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS
  48. 48. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITY
  49. 49. 1 content 2 event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
  50. 50. DO YOU REMEMBER YOUR FIRST TIME?
  51. 51. 1994
  52. 52. 2011
  53. 53. macro-realities©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  54. 54. the perfect storm of 2009©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  55. 55. budget constraints©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  56. 56. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  57. 57. people are more connected...and are always on©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  58. 58. and they are more mobile than ever...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  59. 59. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch Then there’s technology...
  60. 60. RT @zappos: Airports closed due tovolcanic ash. London conference guysays next big challenge isnt cloudcomputing, its cloud commuting.
  61. 61. Eyjafjallajokull
  62. 62. Stuck in London Sunday night? attend TEDxVolcano
  63. 63. TEDxVolcano: Explosive, impromptu, livestreamed tonight! source = http://www.flickr.com/photos/tedconference/sets/72157623765155191/
  64. 64. Global Certification in Meetings& Business Events Level 3 Presented by Ruud Janssen, CMM Arlesheim, Switzerland
  65. 65. Meeting Design & ArchitectureStrategic planning, measurementProject financesRelationship managementCrafting project plansManaging the project teamMarketing communications
  66. 66. Global Certification in Meetings& Business Events Level 3Focus Meeting Design & Architecture Strategic planning, measurement Project finances Relationship management Crafting project plans Managing the project team Marketing communications
  67. 67. Global Certification in Meetings & Business Events Level 3emering economies are rapidly growing
  68. 68. Let’s start with why?
  69. 69. Why? What? Who? How?OBJECTIVE:to deliver an engaging event training coursefor MPI Global Training+!Global Certificatein Meetings & Business Events Level 3 tomeet the rising demand for event organisingskills in Qatar.For participants to share,experience and apply the learning to attaina global internationally recognized GCMBEIII certification in the applied business case.
  70. 70. Why? What? Who? How?MEDIUM:co-trained accredited MPI Global Trainers :Miranda Ioannou, Peter Haigh and Ruud Janssen.!Thank you to sponsors:MPI Foundation - Qatar Airways -Sharq Village & Spa - Dunes Gifts & MarketingOfficial Media Partner :Qatar Happening
  71. 71. Why? What? Who? How?METRICS:28 professionals in Qatar who attend the globalcertificate in meetings and business events level III(GCMBE III), will upon successful completion of thecourse!and post event case study be awardedinternationally recognized Meeting ProfessionalsInternational (MPI) certificates and rated the course >5 out of 6 for content satisfaction, Learner Return ofInvestment and Satisfaction with Instructors.
  72. 72. Why? What? Who? How?
  73. 73. share experiences & develop competencies
  74. 74. Why? How? What?
  75. 75. Why? How? What? Day 17:30 – 08:30 Orientation and Case Study Introduction - Ruud Janssen8:30 – 10:00 Measurement - Peter Haigh • Explain the importance of measurement in proving the value of meetings. • Identify the various elements that can/should be measured (cost, efficiency, value) • Select the most appropriate measurement element(s) for your company, department and/or meetings • Report the results and make appropriate decisions based upon the data10:00 – 10:30 Break10:30 – 12:00 Measurement (continued) - Peter Haigh12:00 – 13:00 Lunch13:00 – 14:30 Meeting Design - Ruud Janssen • Design an event to achieve project objectives • Identify the target audience and its preferred outcomes • Develop a theme for a meeting • Apply the principles of meeting design and adult learning • Identify and apply various delivery formats • Structure and sequence program components14.30 – 15.00 Break15.00 – 16.30 Meeting Design (continued) - Peter Haigh
  76. 76. Why? How? What? Day 28:30 – 10:00 Meeting Design (continued) - Ruud Janssen10:00 – 10:30 Break10:30 – 12:00 Meeting Design (continued) - Peter Haigh12:00 – 13:00 Lunch13:00 – 14:30 Project Finances - Miranda Ioannou • Identify Financial Requirements of the Meeting • Develop an Expense Budget • Develop an Income Budget • Assemble a budget that can be used to manage a meeting or event14.30 – 15.00 Break15.00 – 16.30 Project Finances (continued) - Miranda Ioannou
  77. 77. Why? How? What? Day 38:30 – 10:00 Strategic Planning for Projects - Miranda Ioannou • Set meeting objectives • Perform trend and environmental scanning • Create and manage a strategic project plan • Create and manage the sustainability and procurement plans • Determine the risk management plan10:00 – 10:30 Break10:30 – 12:00 Strategic Planning for Projects (continued) - Miranda Ioannou12:00 – 13:00 Lunch13:00 – 14:30 Strategic Planning for Projects - Developing a Sustainability Plan - Ruud Janssen14.30 – 15.00 Break15.00 – 16.30 Strategic Planning for Projects – Developing a Risk Management Plan - Ruud Janssen
  78. 78. Why? How? What? Day 48:30 – 10:00 Marketing - Ruud Janssen • Identify the components of an integrated marketing plan • Conduct a situational analysis • Develop the positioning, identity and promotional activities for the meeting and/or event • Conduct public relations activities10:00 – 10:30 Break10:30 – 12:00 Marketing (continued) - Peter Haigh12:00 – 13:00 Lunch13.00 – 14.30 Managing the Project Team - Miranda Ioannou • Develop selection criteria for staff and volunteers • Create a training program to increase their speed to effectiveness and the quality of their work • Identify the key motivators for staff and volunteers • List activities that are designed to motivate and retain your staff and volunteers14.30 – 15.00 Break15.00 – 16.30 Managing the Project Team (continued) - - Miranda Ioannou
  79. 79. Why? How? What? Day 58:00 – 09:30 Relationship Management - Peter Haigh • Participate in and/or lead effective communications • Engage stakeholders (identify, assess, classify) • Manage customer service • Negotiate outcomes that benefit all involved parties09:30 – 10:00 Break10:00 – 11:30 Relationship Management (continued) - Peter Haigh11:30 – 12:00 Summary and Assessment Instructions12:30 – 14:00 Certificate of participation Ceremony & Celebration Lunch (Al Wanis Rooftop)
  80. 80. Questions? “People grow in the direction of thequestions that they ask”
  81. 81. Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of Agenda
  82. 82. Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of Agenda
  83. 83. Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of Agenda
  84. 84. Questions?OBJECTIVES: to deliver an engaging event training course for MPI Global Training+!Global Certificate in Meetings & Business Events Level 3 to meet the rising demandfor event organising skills in Qatar.For participants to share, experience and applythe learning to attain a global internationally recognized GCMBE III certification inthe applied business case.MEDIUM: co-trained accredited MPI Global Trainers Miranda Ioannou, Peter Haighand Ruud Janssen.!METRICS: 28 professionals in Qatar who attend the global certificate in meetings andbusiness events level III (GCMBE), will upon successful completion of the course!andpost event case study be awarded internationally recognized Meeting ProfessionalsInternational (MPI) certificates and rated the course > 5 out of 6 for contentsatisfaction, Learner Return of Investment and Satisfaction with Instructors.
  85. 85. Why? How? What?A) Attend all parts of GCMBE 3 Course 2-7 April, 2011 B)  Submit PDF of Take Home Exam presentation bycandidates by May 1, 2011 12:00 Midnight to Christine Perryat email adres: cperry@mpiweb.orgC) Review of papers by trainers ( by June 1, 2011)D) Feedback to attendees by June 6, 2011E) After succesful completion of Take Home Final Exam youwill recieve the GCMBE Level 3 Certificate of Achievement
  86. 86. 39Take Home Final Exam Project MPI Business Barometer due 4 weeks after course
  87. 87. Meeting Design & ArchitectureStrategic planning, measurementProject financesRelationship managementCrafting project plansManaging the project teamMarketing communications
  88. 88. Session 1- CMM level4 Elements of Strategic Value forMeetings & Events Presented by Mary Boone Essex, CT, USA
  89. 89. Four Elements of Strategic Value Presenter: Mary Boone, President, Boone AssociatesCopyright 2011 Boone Associates. All rights reserved.
  90. 90. The Four Elements Paper • Crisis = Opportunity for a Tipping Point: • Cost to Investment • But first need to address two issues: • Clarity • CollaborationCopyright 2011 Boone Associates
  91. 91. The First ElementPortfolio Management
  92. 92. Portfolio Management Goals • Improve Event Effectiveness o How events effect an organization’s mission, goals, and objectives • Improve Event Efficiency o Cost reductionCopyright 2011 Boone Associates
  93. 93. The Second ElementMeasurement
  94. 94. The Third ElementMeeting Design
  95. 95. Meeting Design Definition The purposeful shaping of the form and content of a meeting to deliver on crucial organizational objectives. Meeting design incorporates methods and technologies that connect, inform, and engage a broad range of relevant stakeholders before, during and after the meeting. Good design integrates the meeting with other communication activities, maximizes interactivity, and results in a significant return on investment.Copyright 2011 Boone Associates
  96. 96. Meeting Design: A Shift Broadcast InteractiveCopyright 2011 Boone Associates
  97. 97. The Fourth ElementAdvanced Logistics
  98. 98. Advanced Logistics Advanced Logistics addresses the planning (venues, travel arrangements, lodging, etc.) and infrastructure of a meeting (furniture arrangement, temperature, staging, technology support ,etc.). The selection of the right venue and working environment are essential to executing the meeting design and achieving the desired meeting results. Advanced logistics includes contracting for and overseeing all of the operational aspects of meetings including risk management, sustainability, etc.Copyright 2011 Boone Associates
  99. 99. Advanced Logistics “You know, I’ve been involved with events for many years and I’ve worked with some meeting planners who don’t want to know anything about the business or content aspects of what we’re trying to accomplish and that’s fine, we can still get the event done. But the best experiences, the ones that have the greatest impact are when we are working as a team to meld both the business and hospitality aspects of the meeting. It’s really great when the planner can have an understanding of what we’re trying to do.” -John Burd, VP Global Field Operations, SAP Inc.Copyright 2011 Boone Associates
  100. 100. Putting The 4 Elements Together Portfolio Management (aggregate) is dependent upon good measurement of individual events. It also tells us where we need to invest more in meeting design. Measurement and Meeting Design are closely coupled because they are both focused on individual meeting outcomes. Without a good design, you won’t get the ROI you seek. Advanced logistics and meeting design go hand in hand. AL is the execution arm of the design. AL is also important to the efficiency aspect of PM.Copyright 2009 Boone Associates
  101. 101. Questions?
  102. 102. Meetings are one of the world’s most powerful tools for tapping human intelligence and potential.Copyright 2011 Boone Associates
  103. 103. Session 1- CMM level4 Elements of Strategic Value forMeetings & Events Presented by Mary Boone Essex, CT, USA
  104. 104. Session 4 - CMM LevelROI Methodology-Measurements and Metrics Presented by Todd Hanson Appleton, WI, USA
  105. 105. Meeting Design & ArchitectureStrategic planning, measurementProject financesRelationship managementCrafting project plansManaging the project teamMarketing communications
  106. 106. MEASUREMENT AND METRICS Presented by: Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
  107. 107. Session objectives•Learn the Phillips ROI Methodology, its potentialand limitations.•Discover the power of measurement in practicethrough real world case studies.•Design a plan to measure results of yourprograms at all levels including ROI.•Learn how to report findings to keystakeholders to justify, defend and improve yourmeetings and events.
  108. 108. why measure results? Continuous Improvement Accountability Justify Defend
  109. 109. ROI Methodology Five Evaluation Levels 6
  110. 110. ROI Methodology Compliments ROI Institute
  111. 111. ROI Calculation
  112. 112. Guiding Principles1. When conducting a higher-level evaluation, collect data at lower levels.2. When planning a higher-level evaluation, the previous level of evaluation is not required to be comprehensive.3. When collecting and analyzing data, use only the most credible sources.4. When analyzing data, select the most conservative alternatives for calculations.5. Use at least one method to isolate the effects of the meeting or event.6. If no improvement data are available for a population or from a specific source, assume that little or no improvement has occurred.7. Adjust estimates of improvements for the potential error of the estimates.8. Avoid use of extreme data items and unsupported claims when calculating ROI calculations.9. Use only the first year of annual benefits in the ROI analysis of short-term solutions.10.Fully load all costs of the meeting or event when analyzing ROI.11.Intangible measures are defined as measures that are purposely not converted to monetary values.12.Communicate the results of the ROI Methodology to all key stakeholders.
  113. 113. Designing aMeasurement Plan
  114. 114. Linking needs with evaluation Start End Here HerePayoff ROI 5 ROI Objectives 5NeedsBusiness Impact 4 Impact Objectives 4Needs Application Performance 3 Application Objectives 3 Needs Learning Future Learning 2 Learning Objectives 2 Needs Focus Previous Preference 1 Reaction Objectives 1 Reaction Focus Needs Meeting / Event
  115. 115. Creating a Results Driven Meeting
  116. 116. • Methodology OverviewROI • Event Objectives • MeasurementSummary Objectives • Audience DescriptionReport • Data Collection Details • Summary of Results • Action Plan • Supporting Data
  117. 117. A New Day with ResultsMeasurement Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
  118. 118. Resources• www.roiofenagement.com• www.roiinstitute.net• Linked In ROI Network• Show Me the Money – Phillips• ROI of Meetings and Events – Phillips• Twitter/ROIofEngagement
  119. 119. The Great Recession Why do we run these events? Do they pay off? Should we continue them? If so, how should they look?
  120. 120. Strategy MOTIVATION TRUST RELATIONSHIPS CONFIDENCE PresentationsSKILLS Quotes SALES 17
  121. 121. ROI ofMeasuring • Understood Barriers & Results EnablersMeasure it tomanage it. • Identified Gaps • Implemented Action Plan • Improved Results Midstream • Validated the Investment • Justified Future Spend18
  122. 122. Available at:www.enterpriseengagement .org www.ROIofEngagement.com 19
  123. 123. Session 3Presented byPeter HaighLondon, UK
  124. 124. Corporate SocialResponsibility ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  125. 125. What does all this mean for you?©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  126. 126. The good news… …about being in the spotlight©TNOC | 2010 | Ruud Janssen | www.tnoc.ch 13
  127. 127. From Hospitality...to Performance ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  128. 128. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  129. 129. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  130. 130. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  131. 131. Revenue and Jobs for CommunitiesU.S. study concludes late 2010, France to follow Source: Canadian Economic Impact Study
  132. 132. 2009… The challenge to meetings Travel rBudget estrict ionscontrols Skepticism over incentive travelCarbon emissions ual technologies Virt ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  133. 133. 2009… The challenge to meetings Travel rBud get epanies stricticon U .S. c om trols fSkepticism over ing ons 8 o 5% incentive traveld pen trav el s cutCarbon emissions ual technologies Virt©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  134. 134. 2010… Meetings seen as an essential business tool©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  135. 135. Meetings don’t just look like this22 anymore... ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  136. 136. 23 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...they also look like this...
  137. 137. 25 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...like this...
  138. 138. 26 ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch ...and like this.
  139. 139. The greatest opportunity forattendance growth is...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  140. 140. ...outside the room...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  141. 141. OMG!©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  142. 142. 1 content 2 event community continuity building context 4 3 connectivitygraphic source: David Armano adapted by Ruud Janssen
  143. 143. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  144. 144. Riveting talks by remarkable people, free to the worldLaunched in 1984Apply and pay to speakPay to watch live2006: Posted videos2008: 100 million views2009: 200 million views ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  145. 145. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGSSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  146. 146. WORLDS ARE COLLIDING FACE TO FACE DIGITAL MEETINGS OPPORTUNITYSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  147. 147. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  148. 148. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  149. 149. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  150. 150. EXTEND MEETINGS LIVE EVENT SOCIAL WEBINARS NETWORKS CASE STUDY SALES MEETING VIDEO BLOGS WEBCASTS VIRTUAL THANK YOU PRESS WHITEPAPER EVENTS EMAIL RELEASESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  151. 151. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  152. 152. INCLUDE MORE PEOPLESource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  153. 153. INCREASE INTERACTIONSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  154. 154. OPPORTUNITY Extend Meetings Include More People Improved Interaction FACE TO FACE DIGITAL MEETINGS Alternative FormatsSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  155. 155. ALTERNATIVE FORMATS TELEPRESENCE VIRTUAL WORLD VIRTUALSource: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
  156. 156. We have our own little disconnect...©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  157. 157. Top Five Tech Trends Improve presentation/audio visual experience Get better attendee feedback about meeting experience Provide better internet access at venues and hotels Identify/evaluate vendors and meeting locations/venues Provide alternatives to live meetings©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  158. 158. Bottom Seven Tech Trends Make meetings and events more interactive Make more training, e-learning available via the internet Allow remote participation in live events Improve payment systems Use social networking to supplement events Co-create/customize products/services with meeting attendees©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  159. 159. What does that mean for YOU?©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  160. 160. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  161. 161. Thinking Outside the Room©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  162. 162. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  163. 163. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  164. 164. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  165. 165. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  166. 166. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  167. 167. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  168. 168. ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  169. 169. mass collaboration &©TNOC | 2010 | Ruud Janssen | www.tnoc.ch co-creation
  170. 170. make connectivity easy & accepted ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  171. 171. Capture content on video Basic video editing on-site Engage virtual audience Engage live audience©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  172. 172. Bandwidth Social media framework Set social media policies Set objectives and measure Community connectors©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  173. 173. “Don’t be trapped by dogma - that is, livingwith the result of other people’s thinking.” ©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  174. 174. How doesbusinessgrow?
  175. 175. experience | initiate | network | learn | collaborate
  176. 176. measure results
  177. 177. 1 content 2 event community continuity building context 4 3 connectivity graphic source: David Armano adapted by Ruud Janssen©TNOC | 2010 | Ruud Janssen | www.tnoc.ch
  178. 178. MEASUREMENT AND METRICS Presented by: Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
  179. 179. Session objectives•Learn the Phillips ROI Methodology, its potential andlimitations.•Discover the power of measurement in practicethrough real world case studies.•Design a plan to measure results of your programs atall levels including ROI.•Learn how to report findings to key stakeholders tojustify, defend and improve your meetings and events.
  180. 180. why measure results? Continuous Improvement Accountability Justify Defend
  181. 181. ROI Methodology Five Evaluation Levels 6
  182. 182. ROI Methodology Five Evaluation Levels 6
  183. 183. ROI Methodology Compliments ROI Institute
  184. 184. ROI Calculation
  185. 185. Guiding Principles1. When conducting a higher-level evaluation, collect data at lower levels.2. When planning a higher-level evaluation, the previous level of evaluation is not required to be comprehensive.3. When collecting and analyzing data, use only the most credible sources.4. When analyzing data, select the most conservative alternatives for calculations.5. Use at least one method to isolate the effects of the meeting or event.6. If no improvement data are available for a population or from a specific source, assume that little or no improvement has occurred.7. Adjust estimates of improvements for the potential error of the estimates.8. Avoid use of extreme data items and unsupported claims when calculating ROI calculations.9. Use only the first year of annual benefits in the ROI analysis of short-term solutions.10. Fully load all costs of the meeting or event when analyzing ROI.11. Intangible measures are defined as measures that are purposely not converted to monetary values.
  186. 186. Designing aMeasurement Plan
  187. 187. Designing aMeasurement Plan
  188. 188. Linking needs with evaluation Start End Here HerePayoff ROINeeds 5 ROI Objectives 5Business ImpactNeeds 4 Impact Objectives 4 Application Performance Needs 3 Application Objectives 3 Learning Needs Learning Future 2 Learning Objectives 2 Focus 1 Reaction Objectives 1 Previous Preference Needs Reaction Focus Meeting/ Event
  189. 189. Creating a Results Driven Meeting
  190. 190. • Methodology Overview • Event ObjectivesROI • Measurement ObjectivesSummary Report • Audience Description • Data Collection Details • Summary of Results • Action Plan
  191. 191. A New Day with ResultsMeasurement Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
  192. 192. A New Day with ResultsMeasurement Todd Hanson, CPIM, CRP President and Founder Catalyst Performance Group, Inc. ROI of Engagement Resource Center
  193. 193. Resources• www.roiofenagement.com• www.roiinstitute.net• Linked In ROI Network• Show Me the Money – Phillips• ROI of Meetings and Events – Phillips• Twitter/ROIofEngagement
  194. 194. The GreatRecession Why do we run these events? Do they pay off? Should we continue them? If so, how should they look?
  195. 195. Strategy MOTIVATION TRUST RELATIONSHIPS CONFIDENCE PresentationsSKILLS Quotes SALES 17
  196. 196. ROI of Measuring Allsante Insurance Benefits Results • Understood Barriers & Enablers Measure it to • Identified Gaps manage it. • Implemented Action Plan • Improved Results Midstream • Validated the Investment • Justified Future Spend18
  197. 197. ROI of Measuring Allsante Insurance Benefits Results • Understood Barriers & Enablers Measure it to • Identified Gaps manage it. • Implemented Action Plan • Improved Results Midstream • Validated the Investment • Justified Future Spend Continued Allsante Encounters18 in 2010
  198. 198. Available at:www.enterpriseengagement .org www.ROIofEngagement.com 19
  199. 199. Global Certification in Meetings & Business Events Level 3 Orientation & Case Study Presented by Ruud Janssen, CMMTuesday, 5 July 2011
  200. 200. Meeting Design & Architecture Strategic planning, measurement Project finances Relationship management Crafting project plans Managing the project team Marketing communicationsTuesday, 5 July 2011
  201. 201. Global Certification in Meetings & Business Events Level 3 Focus Meeting Design & Architecture Strategic planning, measurement Project finances Relationship management Crafting project plans Managing the project team Marketing communicationsTuesday, 5 July 2011
  202. 202. Tuesday, 5 July 2011
  203. 203. Global Certification in Meetings & Business Events Level 3 Orientation & Case StudyTuesday, 5 July 2011
  204. 204. Let’s start with why?Tuesday, 5 July 2011
  205. 205. Why? What? Who? How? OBJECTIVE: to deliver an engaging event training course for MPI Global Training+!Global Certificate in Meetings & Business Events Level 3 to meet the rising demand for event organising skills in Qatar.For participants to share, experience and apply the learning to attain a global internationally recognized GCMBE III certification in the applied business case.Tuesday, 5 July 2011
  206. 206. Why? What? Who? How? MEDIUM: co-trained accredited MPI Global Trainers : Miranda Ioannou, Peter Haigh and Ruud Janssen.! Thank you to sponsors: MPI Foundation - Qatar Airways - Sharq Village & Spa - Dunes Gifts & Marketing Official Media Partner : Qatar HappeningTuesday, 5 July 2011
  207. 207. Why? What? Who? How? METRICS: 28 professionals in Qatar who attend the global certificate in meetings and business events level III (GCMBE III), will upon successful completion of the course!and post event case study be awarded internationally recognized Meeting Professionals International (MPI) certificates and rated the course > 5 out of 6 for content satisfaction, Learner Return of Investment and Satisfaction with Instructors.Tuesday, 5 July 2011
  208. 208. Why? What? Who? How?Tuesday, 5 July 2011
  209. 209. share experiences & develop competenciesTuesday, 5 July 2011
  210. 210. Why? How? What?Tuesday, 5 July 2011
  211. 211. Why? How? What? Day 1 7:30 – 08:30 Orientation and Case Study Introduction - Ruud Janssen 8:30 – 10:00 Measurement - Peter Haigh • Explain the importance of measurement in proving the value of meetings. • Identify the various elements that can/should be measured (cost, efficiency, value) • Select the most appropriate measurement element(s) for your company, department and/or meetings • Report the results and make appropriate decisions based upon the data 10:00 – 10:30 Break 10:30 – 12:00 Measurement (continued) - Peter Haigh 12:00 – 13:00 Lunch 13:00 – 14:30 Meeting Design - Ruud Janssen • Design an event to achieve project objectives • Identify the target audience and its preferred outcomes • Develop a theme for a meeting • Apply the principles of meeting design and adult learning • Identify and apply various delivery formats • Structure and sequence program components 14.30 – 15.00 Break 15.00 – 16.30 Meeting Design (continued) - Peter HaighTuesday, 5 July 2011
  212. 212. Why? How? What? Day 2 8:30 – 10:00 Meeting Design (continued) - Ruud Janssen 10:00 – 10:30 Break 10:30 – 12:00 Meeting Design (continued) - Peter Haigh 12:00 – 13:00 Lunch 13:00 – 14:30 Project Finances - Miranda Ioannou • Identify Financial Requirements of the Meeting • Develop an Expense Budget • Develop an Income Budget • Assemble a budget that can be used to manage a meeting or event 14.30 – 15.00 Break 15.00 – 16.30 Project Finances (continued) - Miranda IoannouTuesday, 5 July 2011
  213. 213. Why? How? What? Day 3 8:30 – 10:00 Strategic Planning for Projects - Miranda Ioannou • Set meeting objectives • Perform trend and environmental scanning • Create and manage a strategic project plan • Create and manage the sustainability and procurement plans • Determine the risk management plan 10:00 – 10:30 Break 10:30 – 12:00 Strategic Planning for Projects (continued) - Miranda Ioannou 12:00 – 13:00 Lunch 13:00 – 14:30 Strategic Planning for Projects - Developing a Sustainability Plan - Ruud Janssen 14.30 – 15.00 Break 15.00 – 16.30 Strategic Planning for Projects – Developing a Risk Management Plan - Ruud JanssenTuesday, 5 July 2011
  214. 214. Why? How? What? Day 4 8:30 – 10:00 Marketing - Ruud Janssen • Identify the components of an integrated marketing plan • Conduct a situational analysis • Develop the positioning, identity and promotional activities for the meeting and/or event • Conduct public relations activities 10:00 – 10:30 Break 10:30 – 12:00 Marketing (continued) - Peter Haigh 12:00 – 13:00 Lunch 13.00 – 14.30 Managing the Project Team - Miranda Ioannou • Develop selection criteria for staff and volunteers • Create a training program to increase their speed to effectiveness and the quality of their work • Identify the key motivators for staff and volunteers • List activities that are designed to motivate and retain your staff and volunteers 14.30 – 15.00 Break 15.00 – 16.30 Managing the Project Team (continued) - - Miranda IoannouTuesday, 5 July 2011
  215. 215. Why? How? What? Day 5 8:00 – 09:30 Relationship Management - Peter Haigh • Participate in and/or lead effective communications • Engage stakeholders (identify, assess, classify) • Manage customer service • Negotiate outcomes that benefit all involved parties 09:30 – 10:00 Break 10:00 – 11:30 Relationship Management (continued) - Peter Haigh 11:30 – 12:00 Summary and Assessment Instructions 12:30 – 14:00 Certificate of participation Ceremony & Celebration Lunch (Al Wanis Rooftop)Tuesday, 5 July 2011
  216. 216. Questions? “People grow in the direction of the questions that they ask”Tuesday, 5 July 2011
  217. 217. Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of AgendaTuesday, 5 July 2011
  218. 218. Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of AgendaTuesday, 5 July 2011
  219. 219. Premier Chocolate Ltd Case Study • Let’s read the Case study • Mindmap the Attendee Demographics • Create Overview of AgendaTuesday, 5 July 2011
  220. 220. Questions? OBJECTIVES: to deliver an engaging event training course for MPI Global Training+!Global Certificate in Meetings & Business Events Level 3 to meet the rising demand for event organising skills in Qatar.For participants to share, experience and apply the learning to attain a global internationally recognized GCMBE III certification in the applied business case. MEDIUM: co-trained accredited MPI Global Trainers Miranda Ioannou, Peter Haigh and Ruud Janssen.! METRICS: 28 professionals in Qatar who attend the global certificate in meetings and business events level III (GCMBE), will upon successful completion of the course!and post event case study be awarded internationally recognized Meeting Professionals International (MPI) certificates and rated the course > 5 out of 6 for content satisfaction, Learner Return of Investment and Satisfaction with Instructors.Tuesday, 5 July 2011
  221. 221. Why? How? What? A) Attend all parts of GCMBE 3 Course 2-7 April, 2011  B)  Submit PDF of Take Home Exam presentation by candidates by May 1, 2011 12:00 Midnight to Christine Perry at email adres: cperry@mpiweb.org C) Review of papers by trainers ( by June 1, 2011) D) Feedback to attendees by June 6, 2011 E) After succesful completion of Take Home Final Exam you will recieve the GCMBE Level 3 Certificate of AchievementTuesday, 5 July 2011
  222. 222. 39 Take Home Final Exam Project MPI Business Barometer due 1 May 2011Tuesday, 5 July 2011

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