2. Product
Shanty Town
โขTwine game - A text based online game that plays like a
choose your own adventure story
โขAction game based in Brazil
Tuesday, 9 July 2013
5. Market Research
Results
โข Most people have not heard of Twine, let alone played
a game created by it.
โขThe demographic that have not heard of twine, still
play text based games or video games in general and
enjoy them.
โข Research showed that most gamers prefer Action any
other genre.
Tuesday, 9 July 2013
6. Promotion
โข Games company - Renegade Games
โขTwitter account for Renegade Games
โข Facebook page
Game is
Released!!
Tuesday, 9 July 2013
7. More Promotion
โข Pop-ups are featured on
the forums and sites that
we are targeting
โข Hash-tags and links
on various social
media
โข Supply indie shops
with merchandise
and send the game
to bloggers for press
coverage
โข Link this press
coverage and
merchandise onto the
twitter, facebook
pages and forums
Tuesday, 9 July 2013
8. Placement
โข Online, most likely as a link on one of our blogs like tumblr or
wordpress.
โขTwine forums and communities.
โข Eventually the game will have a site of itโs own.
โขMerchandise will be placed in comic book stores like forbidden
planet in order to target that indie demographic
Tuesday, 9 July 2013
9. Price
โข Free-to-use on initial release
โข If game becomes popular, we will release downloadable content including a
completely new story
Tuesday, 9 July 2013
11. Promotion tactics
โข Release game in summer
to avoid competition with
mainstream games that are
being released nearer
christmas....
โข ...or release the
game as a quieter
alternative to the big
budget mainstream
games that are being
released
โข Use events such as the MCM
London Comic Con to
promote it to gamers
โข Use the gameโs setting to our
advantage by further promoting it
at the 2014 FIFA World Cup
which is being hosted in Brazil
Tuesday, 9 July 2013
12. Summary: Aims of Marketing
Campaign
โข To promote and create
awareness of our game.
โข Make our name in the Twine
community so that we may make
future games.
Tuesday, 9 July 2013