Red run marketing plan

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Red run marketing plan

  1. 1. 26/06/13 Sam Stratford & Lucy Taylor RedRUNs created by Marketing Plan Wednesday, 10 July 2013
  2. 2. RedRUNs .Brief ✤ We are selling our latest Twine game, “RedRUN”, we aim to sell our interactive adventure fiction game through the internet. ✤ We are creating a marketing campaign to promote the game. Using Direct, InDirect & Promotion. Wednesday, 10 July 2013
  3. 3. RedRUNs .Product ✤ The product we are advertising is our Twine game, RedRUN. ✤ It’s a fictional interactive story game, that is based on the internet. Wednesday, 10 July 2013
  4. 4. RedRUNs .Price ✤ Our game will be free for the first chapter, after that if the player is interested enough then they will have to pay a small fee to play on. Wednesday, 10 July 2013
  5. 5. RedRUNs .Placement ✤ It will be placed on the Twine weebly and will be playable on any web browser. Wednesday, 10 July 2013
  6. 6. RedRUNs .Promotion ✤ We are going to promote our game through our Twitter feed ✤ Using competitions that will offer the players a chance to win merchandise. Wednesday, 10 July 2013
  7. 7. RedRUNs .Marketing Objective ✤ To gain recognition for our product & increase company branding. ✤ To make young people more aware of Twine; as a platform. Wednesday, 10 July 2013
  8. 8. RedRUNs Target Audience Research Wednesday, 10 July 2013
  9. 9. RedRUNs .Primary Research Have you heard of Twine? Yes Do You Play Twine? Yes No What genre of twine game do you play? What Type of other Why Do you Like Twine? What Could make Twineʼs better? Would You Play RedRun? Yes No Why? Would you tell you friends about twine games? Yes No Why? What Type of other games do you play? Have you ever read multi- adventure books? Yes No Why? Which Ones? Male or female. Would you read more? Do they still interest you? Yes No Do you have friends that play Twine Games? Yes No Would you be interested if it was in a digital game? Yes No What Style of game do you play? Are you Interested in trying Twine? Yes What Style of game do you play? No Would You Play RedRun? What Style of game do you play? yes/no No Wednesday, 10 July 2013
  10. 10. RedRUNs .Primary Research Advantages & Disadvantages Wednesday, 10 July 2013
  11. 11. RedRUNs .Primary Research Results Wednesday, 10 July 2013
  12. 12. RedRUNs .Primary Research Results Wednesday, 10 July 2013
  13. 13. RedRUNs .Secondary Research http://indiegames.com/2012/04/indie_tools_twine.html http://www.gimcrackd.com/etc/src/ Here are a couple of the sites that support & share Twine games: Wednesday, 10 July 2013
  14. 14. RedRUNs .Marketing Brainstorm Wednesday, 10 July 2013
  15. 15. RedRUNs .InDirect Advertising Wednesday, 10 July 2013
  16. 16. RedRUNs .InDirect Advertising Wednesday, 10 July 2013
  17. 17. RedRUNs .InDirect Advertising Wednesday, 10 July 2013
  18. 18. RedRUNs .InDirect Advertising Wednesday, 10 July 2013
  19. 19. RedRUNs .InDirect Advertising Wednesday, 10 July 2013
  20. 20. RedRUNs .Direct Advertising Wednesday, 10 July 2013
  21. 21. RedRUNs .Direct Advertising Wednesday, 10 July 2013
  22. 22. RedRUNs .Direct Advertising Wednesday, 10 July 2013
  23. 23. RedRUNs .Promotion Wednesday, 10 July 2013
  24. 24. RedRUNs .Promotion Wednesday, 10 July 2013
  25. 25. RedRUNs .Legal & Ethical ✤ As our promotion is a competition, we felt it necessary to do further research on the ASA and their CAP Code. Wednesday, 10 July 2013
  26. 26. RedRUNs .Release Date ✤ We are going to release our game on the 7th August. Wednesday, 10 July 2013
  27. 27. RedRUNs . Data Collection ✤ Once we have finished our campaign we will use “Google Analytics” to record how many followers, likes and Wednesday, 10 July 2013

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