Dan and ed presentation

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Dan and ed presentation

  1. 1. MARKETING CAMPAIGN PRESENTATION By Ed Bray & Dan Knight Thursday, 27 June 2013
  2. 2. BRIEF Get as many people to play our game as possible. MakeTwine games more popular in the gaming community. Spread our reputation as games designers. Thursday, 27 June 2013
  3. 3. RESEARCH The people who filled in the questionnaires were between the ages of 17-19 None of them had ever made or played a text based game before Most said they do play computer/console games The most popular genres were Sci fi and Adventure We started our research by creating a questionnaire and handing it out to 25 people Thursday, 27 June 2013
  4. 4. Combine the two most popular genres - Sci Fi adventure Thursday, 27 June 2013
  5. 5. TARGET AUDIENCE Target audience 15-25 year olds Sci fi adventure fans Casual gamers Males and Females Based on these results, we got an idea of our target audience Thursday, 27 June 2013
  6. 6. BREAKDOWN The 4 P’s - Product:Text based adventure game - Placement:TwineHub - Price: Free - Promotion: Merchandise Thursday, 27 June 2013
  7. 7. PRODUCT -Text based adventure game called “Stranded” - Sci fi/adventure genre - Browser game - Easy to access Thursday, 27 June 2013
  8. 8. PLACEMENT -Our game will be available to play onTwineHub -QR codes to allow users to play the game on their phone The QR code takes you straight to the game -Any internet browser Thursday, 27 June 2013
  9. 9. PRICE Free -Twine games are not very popular - Our company/brand is not popular either Because of this, we should not charge anyone to play our game Benefits: -No cost to create the game or distribute it -People will be more inclined to play our game Negative: -Costs to make and deliver merchandise Have adverts of our game on web pages to make the money back Thursday, 27 June 2013
  10. 10. PROMOTIONFor direct advertising, we came up with an idea for a poster: The poster would feature this image and the name of our game We showed this to people and gave them a feedback sheet to fill in: Thursday, 27 June 2013
  11. 11. Feedback: “The image is good, add some more text” “The image isn’t very eye catching, it would look better with more colour to help it stand out” Taking this feedback into consideration, we did more work on the logo: We got a more positive response to this image, and then put it into a poster Thursday, 27 June 2013
  12. 12. FINAL POSTER -Wanted to keep detail to a minimum Thursday, 27 June 2013
  13. 13. FEEDBACK FOR FINAL POSTER “Good use of colours” “Eye-catching” “Simple but effective” Making the changes to the original image made the poster a lot better, and we know it is what our target audience likes. Thursday, 27 June 2013
  14. 14. Social networking sites This is a mock-upTwitter page for our game. Here we will have regular updates on our game, its release date and merchandise. As well as our poster having the URL’s to our Facebook andTwitter pages, we will also post about our game on forums, which may attract people to these pages. Thursday, 27 June 2013
  15. 15. INDIRECT -Blog and magazine articles Contact gaming blogs and magazines and ask them to write an article on our game, and in exchange we write an article for their blog/magazine. Post about our game on gaming forums andTwine forums. Thursday, 27 June 2013
  16. 16. MERCHANDISE Thursday, 27 June 2013
  17. 17. Another way to promote our game will be to have competitions, where players will have the chance to win free merchandise. Example: Thursday, 27 June 2013
  18. 18. GAMING CALENDAR Thursday, 27 June 2013
  19. 19. Thursday, 27 June 2013
  20. 20. MARKETING SCHEDULE May 2013: Release first poster 10th August : Second poster (competition winner) October: Release article on blogs and magazines 16th November: Live-action trailer 20th January Release URL and QR code for our demo December: Third poster (second competition winner) 20th February: Release game We know there are no major games or game conventions scheduled to come out in February 2014 Thursday, 27 June 2013
  21. 21. THANKYOU FOR LISTENING! Do you have any questions? Thursday, 27 June 2013

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