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The Making of Likeonomics - How To Sell And Write A Book

The Making of Likeonomics - How To Sell And Write A Book



An exclusive look at the making of the highly anticipated new book Likeonomics - including lots of practical real world advice on how to sell, research and write your own book.

An exclusive look at the making of the highly anticipated new book Likeonomics - including lots of practical real world advice on how to sell, research and write your own book.



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The Making of Likeonomics - How To Sell And Write A Book The Making of Likeonomics - How To Sell And Write A Book Presentation Transcript

  • How To Sell And Write A Book: The Unexpectedly Honest True Story Of The Making of Likeonomics @rohitbhargavaAn Exclusive Online Presentation
  • Have you ever wonderedhow to write a book?Like for instance … How do you create a book idea? How can you get a deal with a big publisher? How do you actually do research for a book? What does it take to write 250-300 pages?
  • This is my new book,Likeonomics.It is all abouthow likeabilityis the real secretto being moretrusted.
  • It’s my second book. The first book was about why companies need to have a personality.
  • For four years after the firstbook came out, I thoughta lot about what mysecond bookwould be … And I took notes to save any idea that didn’t fit into a blog post
  • I always imagined that Santorini wouldbe an amazing place to spend a few months writing a book and I wish I could tell you I went there this time, but I didn’t
  • Instead I wrote from home, ate frozen burritos from Trader Joe’s … and loved (almost) every moment. I wish mine usually looked this good …Photo Credit: John McDevitthttp://www.laziestvegans.com/2011/05/trader-joes-vegetable-burritos.html
  • This presentation is the true story of the creation of Likeonomics.It is also a glimpse at what it is really like to sell, research, write and promote a book.
  • Part 1:Finding and Claimingthe Big Idea
  • The first piece of unexpected truth about this book is that I didn’t come up with the title. That honor belongs to my literary agent, Steve, who suggested it with this email …
  • I registered the URLwww.likeonomics.comalmost immediately …
  • About 6 weeks later, I first introducedthe concept of “Likeonomics” publicly … by featuring it as my #1 2011 marketing trend to watch.
  • Part 2:Creating the Proposal &Getting the Deal
  • So I wrote a 12 page book proposal aboutthe idea and how I would create and sell a book on it.
  • I looked at other best selling books in differentcategories and outlined how my book would buildon those ideas – but also carve a new place for itself.
  • After speaking to 5 publishers– we found the team at Wileywas the most passionate about the idea and offered the bestdeal … so on April 22, 2011 – I signed a contract to write Likeonomics.
  • Part 4:Doing the Research &Outlining the Book
  • The first thing I did was to go out and buy a lot of books – and every week I would buy 6 or 7 new ones.
  • I ripped pages out of magazines and printed articles to read and highlight ...
  • Then I grouped all the articles into sections and organized them into folders …
  • These are pillows from the W Hotel in NY – I did a lot of writing while traveling too!I used card sorting to take stories and organize them into chapters and mapped the flow …
  • And I struggled with the subtitle andhow to focus the book for several months.
  • But the CORE idea of the book finally started to come out …
  • And it was NOT aboutcounting “likes” on Facebook.
  • It was based on a simpletruth … that we do business and build relationships with people we like.
  • And that your ability to succeed depends on filling something I called the “likeability gap.” THE LIKEABILITY GAP What people do because they What people do WANT to. because they HAVE to.
  • Part 5:Owning The Idea
  • But defining it wasn’t enough.I needed to own the idea of “Likeonomics” Especially because others were starting to use the term differently ….
  • So I first introduced the idea of Likeonomics at the Mashable Connect conference in May of 2011.
  • And it quickly got media attention ...
  • I registered and launched severalbranded social media platforms ...
  • And 6 months later the concept continued to appear in the media while I was still in the midst of writing the book.
  • Part 6:The Writing & Editing
  • As I wrote sections of the book, I usedPowerpoint to help organize the flow …
  • This was what my desk looked like on an average writing day …
  • BIG monitor to see Great biography that multiple pages at once. helped me write the opening story for Likeonomics. Desk fan to keep cool! Sticky tabs to help bookmarkuseful quotes. Mmm, Nespresso Latte … fuel for writing! Freakonomics for Cards from my research inspiration! and sorting process.
  • First draft (with handwritten edits)
  • A screen grab from the moment I realizedI really wasn’t writing a social media book – the term “social media” was not found … and I had written about half the book!
  • Second draft (with proofreading)
  • Final draft (with layout + design)
  • Part 7:The Cover Design
  • Before we had a cover, I createdthis image as a placeholder – and chose orange as the theme color.
  • Wiley created 3 initial designs – these were the two I DIDN’T pick …
  • The third design was good – but beforeagreeing, I decided to play around a bit with other cover designs myself …
  • But the thirddesign wasthe best of allof them … andwithin a fewweeks weagreed touse it.
  • And here’s what the full book jacket design will look like:
  • Part 8:Launch & Marketing!
  • In April of 2012, I offered the first sneak peek at the book.
  • And hosted a virtual chat about the book – which inspired this presentation!
  • I created a wireframe for the book website.
  • Which my design team revised, and weworked together on the final design …
  • I also updated theFacebook timelinewith milestonesfor the book …
  • And we got galleys and manuscripts to share with media.
  • So, what comes next? Launch! Media Reviews Articles Blog Posts Bulk Orders Custom Content And Lots More!
  • The book willofficially launch onMay 22 nd, 2012!If you enjoyed thisstory of the makingof Likeonomics,here are a fewways you canget involved inthe launch …
  • 3 Things You Can Do:1. Download a 32 Page PDF Excerpt of the book: http://www.likeonomics.com2. Like my Facebook page to download this presentations (and many others): www.facebook.com/rohitmarketingauthor3. Preorder the book on Amazon! http://amzn.com/1118137531
  • Contact Me!Twitter: @rohitbhargava Get Exclusive Downloads and Special Offers On The Official Book Website: www.likeonomics.com likeonomics@gmail.com (Yes, I check this personally and promise I will get back to you if you email me!)